Our house has recently gone through a huge transition. The last son left home and the last dog died. It's really quiet now, and we love it. I miss the dog terribly, and I see the son nearly everyday because he works for me. So, the changes are really only in the house and not in my life.
Speaking of the house. My wife and I area reclaiming the house room by room. Over the weekend, I started moving my exercise equipment from the garage to the basement family room. In that room, I have an old TV. Actually, over our two homes and my office, we have five flat screen TVs and two of the old dinosaur TVs.
For some reason, the two old dinosaur TVs seem to really annoy my sons. 
They're always asking my wife and me when we're going to get with the times and upgrade those two TVs. My response is always the same, "Why?" They both work fine, I can do everything on them I can do on the other TVs, because of the cable boxes. They just look like dinosaurs in this new slick modern age of thin higher tech TVs. They work, they're dependable and they get the job done.
What does this have to do with real estate marketing? A lot. I'm a big techie when it comes to being a real estate agent. I love leveraging all of the electronic devices available to real estate agents today. They make my life so much easier, and personally, I think they're a lot of fun.
I get a huge number of my real estate sales from the Internet each year, and I only use a minimal amount of print advertising in my market because of the minimal success rate of that advertising. I am immune to sales calls offering to make me the next big thing in real estate with a swipe of my debt card. I still send out postcards, make sales calls (not necessarily cold calling) and follow up with just about every potential client who calls.
I answer my phone when it rings. I call people back. I do give free services at my choosing and I keep in touch with past clients. In my real estate world, it's a matter of new flat screen TVs and old dinosaurs that still work. Customer service is still an important part of what I do while I increase my modern footprint.
Effective real estate is a combination of the old and the new. Using modern marketing techniques does not negate old real life customer interaction. A human on the other side of the phone is still more likely to get the client than the recording that was so painstakingly created to woo more business. I'll keep my old dinosaur TVs until they are no longer effective, and I would encourage you to keep the techniques that have built your business while you incorporate new more sophisticated forms of marketing.
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