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My 11 Years ActiveRain Blogging ~ Reflections and Gratitude

By
Real Estate Agent with The Gasset Group & Get It Done For Me Virtual Services 13253167-SA00

I just realized that it actaully has been 11 years since I joined ActiveRain. 

 

I started blogging on ActiveRain in June of 2007. 

 

Sometimes it seems like just yesterday and other times it feels like long ago. I think the feeling of long ago comes from so many of my first peeps here in the Rain are no longer here. Time goes by so fast so the feeling of yesterday seems is quite commonplace these days. 

 

I found ActiveRain in the beginning of June in 2007 and joined after lurking for a couple of weeks.  I was doing SEO for our real estate company and in those years, forum commenting was a very good SEO technique.

 

I was in some real estate forums to get the link back to our crappy point 2 agent website back in the day from the forums. The people in one of the forums were very rude and mean. Yes, they were agents. Quite a rude bunch. I remember doing my forum tasks was one of the first things on my list each morning for SEO steps. I would tell myself, "don't pay attention to their rude remarks, you are only here for the link".

 

One day, I read a comment by someone who said that there was this website called ActiveRain that had a 'do follow' link to your website. The person was one of the mean ones and said something to the effect that AR members were idiots and did not know anything about SEO, etc. I thought they would not be as rude as that person!

 

I searched for and found ActiveRain. I noticed the board with featured posts. I read a few of them. Then I thought I would search for information about Hawaii since I lived in Hawaii for 5 years and wanted to see what was happening there. I found Sally Cheeseman's blog. I started to read her blog. And I started to read the comments on her blog posts. I noticed people were communicating in mostly a civil manner. 

 

I decided to start my profile. After I entered my information I noticed right away I had been rewarded with points. I did another task and got more points! Hmmm, that is interesting! I thought --- because I reach for my goals when there is a carrot dangling in front of me! I was hooked! 

 

Then I started to be competitive... I saw the leaders in Florida and figured I could climb the same ladder, and I did. Mostly though, I started my ActiveRain blog because:

 

1. I wanted the do follow link

2. I wanted to pay it forward and help other agents experience the success we have

3. I wanted to get listings

 

Many agents don't want to remember 2007. Here in our MLS in Palm Beach County more than 10,000 agents left the business. Our market had crashed. No one even know what a short sale was. There were no attorneys advertising for short sale negotiations, and no agent here wanted to touch a short sale. 

 

I decided to blog about short sales; the negotiation process, the banks, the requirements, and how we can help. You see, Nestor's first real estate transaction after he got his license in 1995 was a short sale. I had been through another short sale recession here in Wellington in 1997. We knew how to do short sales. At that time for a good year or so after, I was the only one along with an agent on the west coast of Florida, Dan Forbes, who blogged about short sales. I remember getting comments from other agents who said they would never do a short sale. 

 

The real estate bust happened in Florida first and overnight the home values dropped by 50%. In July we received our first listing referral from a mortgage broker on ActiveRain.  In August we got a call from a homeowner who had to do a short sale.

 

We still have his testimonial! In September we received a lot of phone calls and we ended up listing about 21 properties that month. Investors started calling us because we knew how to get their short sales approved.  We ended up being in the top 1% of top closers in our MLS. The next year, a repeat with getting at least 4 listings per week just from my blogging on ActiveRain. 

 

I blogged about expired listings, short sales, SEO for agents... and so on... I was being featured on ActiveRain a lot. I was invited to be the keynote speaker at one of our ActiveRain Rainmaker live events. That was an amazing time in Atlantic City!

 

We hired one of our sons and one of our daughters to help process our short sale files.

 

I was able to then start coaching agents as they reached out to learn how they could do what we were doing. From there, I started to develop SEO courses with all my first customers being AR members! From there, I launched our SEO bootcamp, my Listing Experts Academy, my 30 Day SEO challenge, and now the proud owner of Get It Done For Me Virtual Services.

 

I have so much to be grateful to ActiveRain for. I joined ActiveRain during the second to worst recession in my memory. I was depressed because we lost a huge land development deal with a huge developer due to the fact they saw the writing on the wall and defaulted on a quarter million dollar deposit. I was not sure how to get the word about about short sales or if anyone would ever type short sale help into the google search engine.  It was all a gamble. But we are not quitters. In recessions there are huge opportunities, we used our faith to believe we would find those opportunities and we did. 

 

The support system from members in ActiveRain was just what the doctor ordered and then some. I wanted to help because I believe in the BNI motto: GIVERS GAIN. 

 

There were no ActiveRain webinars in those days. There were no tutorials, videos, etc. To learn the ropes of AR you had to reach out to other bloggers and ask. There were no ActiveRain Ambassadors.  We picked up the phone a lot in those early days. I reached out to many agents. We also had niche support systems within the support system. For instance, we homeschool. I soon discovered there were other members here who also homeschooled. We created an aliance and supported each other. It was great! None of those members blog on ActiveRain anymore. One of the humble brags I earned was to become the most subscribed to blogger on ActiveRain. I am still here after 11 years and ActiveRain continue to be a big part of my marketing and networking. 

Posted by

Never miss an important post- follow me on my ActiveRain Blog 

In real estate we service Utah County, Salt Lake County, Wasatch County, Tooele County. This includes many towns and cities. Some of which are: Provo, Orem, Salt Lake City, Draper, Springville, Spanish Fork, Payson, Lehi, American Fork, Vineyard, Saratoga Springs, Eagle Mountain, Pleasant Grove, and more. 

Katerina Gasset is a real estate agent who is also a digital marketing strategist, website designer and consultant for real estate brokerages, agents, entrepreneurs and small business owners. She is also the owner of Get It Done For Me Virtual Services. 

Katerina is a Certified AI Marketing Specialist. She can help you with ChatGPT, Content at Scale, Neuronwriter, prompting, and many other AI tools. 

She develops products and online courses to empower real estate agents to reach their marketing, SEO, social media and branding goals. Katerina Gasset is a blogger, author, podcaster, and keynote speaker.  

Text Katerina with your name + number to work with her:

 561-502-1577 

 

 

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Comments(30)

Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Katerina Gasset,

Congratulations n 11 years blogging in Active Rain and your experiences! You started in June of 2007 and I started in October of 2008! Happy Anniversary!

Jul 10, 2018 04:06 AM
Katerina Gasset

Dorie Dillard Good morning! You are right behind me, an old timer still, the days of closeness that results from smaller communities:) AR has changed a lot since we started! 

Jul 10, 2018 08:15 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Congratulations on an incredible milestone - I, for one, can't imagine AR without you. Only 6 years for us!

Jul 10, 2018 05:31 AM
Katerina Gasset

Thank you Wayne and Jean Marie Zuhl 6 years is still more than many other people stay. I remember when I found out about the points - i went to look at all the agents in my town, because my first point goal was to be the top agent in Wellington- I saw a ton of agents. And I noticed I already just with a couple of posts and filling in my profile, etc that I was already ahead of.  For many, they just opened a free account and left. I think that is one reason why AR started to monetize their site. To get rid of the dead weight. 

Jul 10, 2018 08:17 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

That is a great story Katerina Gasset , in 2007 i was knee deep in bank owned homes. I have to check the year but I found AR when someone mentioned it on Trulia when they had a great platform before it was gutted by the buyer back then. 

Jul 10, 2018 05:36 AM
Katerina Gasset

Hi Scott Godzyk Yes, I remember Trulia, it was also a great backlink to our websites! Trulia was a product developed by a person who actually wanted to help agents unlike the company who aquired Trulia in order to work on creating the outcome he accomplished with the travel industry:( 

Jul 10, 2018 08:21 AM
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning, Katerina!

I have been here for 11 years, also, although the last one I haven't been too active since I have had many things going on in my life in addition to real estate.  Hope to get back into it soon.

Brigita

Jul 10, 2018 06:43 AM
Katerina Gasset

You Brigita McKelvie, Associate Broker are one of my dearest friends. We have a very deep common bond, don't we:) We are Latvians!  Paldies! You invited me and Tristan into your home when I was speaking at an event in your area. We got to meet your horse. I remember the trip and your hospitality. 


 

Jul 10, 2018 08:23 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Katerina- Congratulations to you and we too are the beneficiaries of your being here. You have contributed a lot to the many agents here and elsewhere and your sharing your knowledge has been a gift to all of us. 

Jul 10, 2018 07:55 AM
Katerina Gasset

Hi Kathy Streib And you are one of the rainers I have been blessed to meet in person a few times! 

Jul 10, 2018 08:23 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

You and I stgarted at about the same time, but it took me a few years to realize how valuable this site is - both for business and pleasure.

Although I do slack off on blogging when life gets too busy, I can't imagine why anyone would leave...

I'm glad you're here - love reading your posts.

Jul 10, 2018 08:31 AM
Katerina Gasset

Marte Cliff Thank you! I love reading your posts too although I don't always comment as I am rushing so fast... baseball... that is my life! And I am not complaining! 

Jul 11, 2018 12:44 PM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I also joined in 2007 but was too timid to write my first post until 2008 and now I'm up to 1500! It took a while but it was definitely a sharing community that was always willing to help.

I'm sorry though that so many good bloggers have left - I get it but I miss them.

Jul 10, 2018 10:05 AM
Katerina Gasset

Margaret Goss  I miss so many of the wonderful people and bloggers we had here before! I also miss the smallness at times. We were quite close. 


Congrats on your milestones!!! 

Jul 11, 2018 09:19 AM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Katerina, I kinda miss the old "lurking" days. It was so very great to have AR in those dark times to get through the muck you might say! Here since December of '06 in the shadows. What an excellent and memory filled post!

Jul 10, 2018 10:13 AM
Katerina Gasset

Kevin J. May Thank you! I am sorry I have not met you or know about how long you have been here in the rain. Hobe Sound, not too far from Wellington. 

Jul 11, 2018 12:45 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

We leave our signature wherever we go & in whatever we do in this short time

Jul 10, 2018 12:26 PM
Katerina Gasset

Richie Alan Naggar In more ways than one too:) 

Jul 11, 2018 12:45 PM
Mott Marvin Kornicki
Waterway Realtors® • Notary Public & Apostille - Sunny Isles, FL
Miami Notary & Apostille 786-229-7999

I've been here for a long time too - I don't remember the date I actually joined - but I'm sure it's here somewhere! I recall when A|R was also full of rudeness - it has changed.

Jul 10, 2018 04:04 PM
Katerina Gasset

Mott Marvin Kornicki  I remember so vividly because of my story. You can check by the first time you wrote a post - if you wrote a post when you joined, which is what I did. Click on your posts to the end, and see the date on your first post. I follow you on FB too. 

Jul 11, 2018 12:47 PM
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Love hearing the "this is how we got started on AR" stories. I've been here long enough to clearly remember the Sally Cheeseman posts and the names from the past make me sentimental.

Jul 10, 2018 06:37 PM
Katerina Gasset

Hi Jill Sackler They sure make me sentimental too. 

Jul 11, 2018 12:43 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

You have had an amazing journey, Katerina.  It's so wonderful how you've evolved your offerings.  oh, and you reminded me that I missed my 8th anniversary on here...last week.  So, I should probably do a post on that soon.

 

I've learned a lot from you, and I think you'd be proud to see what I've accomplished over the last year or so on affiliate marketing.  I'll try to call sometime to catch up.  Maybe in a few weeks. I'm a tad busy right now (w/ family stuff). 

Jul 11, 2018 04:46 AM
Katerina Gasset

Debbie Gartner  I will never forget you sitting in the front row of the ActiveRain camp in Atlantic City. You asked such great questions and my one hour keynote turned into a 3 hour workshop! You are an action taker. You took what you learned and applied it, and now look at you! In spite of all the setbacks you still kept on pushing ahead. I am very proud of you and can't wait to here more about what you have accomplished with your affiliate marketing since we last spoke. 

Jul 11, 2018 12:38 PM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I've followed you from the start. I haven't posted regularly which is why I am lagging behind in points. But I enjoy the friends I've made here and it does generate calls. For that I am grateful.

Jul 12, 2018 08:30 AM
Katerina Gasset

Pat Starnes-Front Gate Realty Hi Pat. thank you for following me! What an honor, and I don't take this lightly. I am grateful too. 

Jul 15, 2018 07:53 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Congratulations, Katerina, on your 11-year milestone here in the Rain. I started in 2008.

Jul 12, 2018 12:43 PM
Katerina Gasset

Thank you Rebecca Gaujot, Realtor® I hope your husband is healing quickly. I think of you often and I like your emails:) 

Jul 15, 2018 07:52 PM
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hi Katerina Gasset You and I were "newbies" together in 2007, but you were way ahead of me then and you still are. It has been a pleasure to "know" you. One of these days I will make it to So. Fla. to meet you in person.

Bill Roberts

Jul 16, 2018 10:14 AM
Katerina Gasset

oops Bill Roberts I created  a comment instead of replying, my comment is below. 

Jul 16, 2018 10:11 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Bill Roberts Oh yes, I remember we were commenting on each other's posts, and networking together as well as some politics :) 

Jul 16, 2018 10:09 PM
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Well Katerina Gasset I remember very vividly that you "explained" to me about watermarks in photos. I haven't used other people's pictures ever since. Thank you.

Bill Roberts

Jul 17, 2018 08:09 AM
Fred Carver Real Estate Consulant
Retired BC Realtor - Victoria, BC
Accredited Real Estate Consultant

Wow Katerina ...oh how I remember those days, I was green as grass with SEO and reached out to you to coach me SEO. It resulted in me being number one in Google on the whole first page of neighbourhoods I blogged about, Wow that was cool and rewarding. Thanks for the memories and coaching

Jul 23, 2018 04:17 PM
Katerina Gasset

Thank you Fred Carver Personal Real Estate Corporation especially for your trust and faith in me! I don't know if you know this or not, but it is because of your faith and trust in me, that I gained the confidence to start creating online courses! 

Jul 23, 2018 11:01 PM
Fred Carver Real Estate Consulant
Retired BC Realtor - Victoria, BC
Accredited Real Estate Consultant

Hi Katerina Gasset I remember suggesting to try doing webinars...Well Done. Can You Imagine doing what we did ten years ago with the Facebook Audience of today...Interesting to see and hear every saying do Videos ...Heck I was doing drive through neighbourhood video market reports and showing the homes ten years ago,,,Now I going start again...

Jul 27, 2018 07:38 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

You've come a long way since joining Activerain and I'm glad to hear it's been so successful for you.  It's been enjoyable watching your progress. I also joined in 2007 and can't believe it's been so long!

Sep 08, 2018 06:38 PM