A popular analogy to some very excellent posts in recent days, I think by Barbara Todaro especially.
An engine is designed to give maximum performance when it is running smoothly and the cylinders are working properly. They all work together in fact and are TIED together with gears, camshaft, etc.
When one is not working it drags the others down and you will lose gas mileage and top performance.
I have an 87 Benz that burns oil. Every few months I have to get new spark plugs as it starts chugging.
Well, what does this have to do with real estate and marketing??
Your engine is your business. Each cylinder is an important part, a necessary and integral part that cannot work well independently from another.
One cylinder may be Facebook marketing. Another is your website. A third could be SEO. A fourth is direct mail via post. A fifth could be email marketing. A sixth is your blog. You can fill in seven and eight.
Rapid response? Giving more than you promised? Maintaining your niche/branding? Exemplary service?
A friend in the design/build business (Luis Jauregui, Austin Texas) told me this morning: If you don't have all eight cylinders running together and constantly producing you will not get a CONSISTENT result from your business efforts. Things will happen, but perhaps sporadically. The minute you are finished with one project you may not have another ready to service or execute because you failed to maintain or exercise the other cylinders.
A parallel analogy is the funnel, but I like this one better. The engine model identifies the things you have to do to keep in business and the importance of keeping each aspect up to specification.
For consistent results, consistently manage the important components of your business.
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