Getting clients to give stability and grow your business, whether you are a freelance or a company, is a challenge and can become a headache. In this sense, Finerio shares these tips so that you can increase your client portfolio in a simple and effective way.
1. Meet new people
The first step to have more customers is to expand your network of contacts, even if they are not potential customers. Each of the people you meet, including former bosses or coworkers from other areas, can give you suggestions and, who knows, eventually become a client or an investor. Do not forget to ask for their information or offer them a business card.
Subsequently, you should focus your search on your potential buyers. Be clear about your business plan, that is, what you sell, what products or services you offer, how much it costs to produce them or how much is the minimum you have to sell.
Of your possible clients you must know where they are from, the socioeconomic level; what they do, what their hobbies are; where they buy; what are the challenges you face when acquiring your products or the products of the competition. Which will serve to offer your product to those people.
2. Use different ways to attract customers
Search the Internet for your potential customers, consult associations related to your business, directories, Facebook groups, etc. Use all the resources at your disposal to get contacts and share your company's data.
An essential option is to take advantage of the large events organized by institutions such as the Ministry of Economy, INADEM, Coparmex, as well as local or regional business organizations (contact your local Chamber of Commerce).
Another option to find clients is to collaborate with businesses that are not your direct competition, in that way, you can reach other audiences.
Also ask your own clients to recommend and reward them at a discount. Offer free samples of your product or service to potential customers to try it out and encourage them to pay for it.
3. Organize the information obtained
Once you have collected data from your potential customers, classify them according to the amount of sales they can generate and their level of interest (high, medium or low).
Then, you must establish customized sales plans for the most important customers who can buy more and have a high interest. Prepare several options, because as in personal finances, many decisions are based on a budget. If one of the offers is appropriate to your projections, you will achieve a sale.
4. Prepare for success
In the process of developing a database of your customers and calling those who are potential, you will surely have sales and you will get more customers, and may even be more than expected.
If a great client arrives to you, you will not want to reject it. Make a plan of what you would do if you have an order that exceeds your production capacity.
At RE / MAX Baja Realty our agents are ready to SELL, BUY or RENT custom properties.
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REMAX/BAJA REALTY
Gustavo Torres
(619) 270 5446
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