March marketing -back to the basics in Silicon Valley

                                                                                  Sam Shueh

                                                           Realty One Group

                                                          Silicon Valley, CA

    Exotic marketing can catch the eye of home buyers and sellers. For sometime, I have used food recipe post cards passing out and have mailed out them with success. By employing the same scheme each year it is getting stale. You receive what you gave previously.  This year I need to experiment for something even more direct.  Bob Timm suggested using Google My business. I found I already created one 2 years ago. Now I need to update my business may be this year with its Adword. I also checked all third party sites asking for realtor name registration to see my contact information is current. From Google searchability stand point, AR blogs and other site sign up each just count as same weight search. When I type in my name, the following shows up: Realtor.com, Active Rain, Yelp, Silvar, Trulia, ...  , Google+ etc. show up. It is these sites that bring me in Internet leads that are organic. 

This year I have decided to get back to the basics. The above and below is a large post card that I start marketing. Whoever receives them whether in the mail or at a door has a few seconds to decide. Trash or save it for later. One needs to catch the end user's short attention span. The marketing scheme is then not productive. Mine is direct and hopefully effective. For mailing I carefully removed newly moved owners, realtors names to keep the cost down and make it effective. They always go to owners tax address not renters.

The most humorous rider signs I liked is "Too Late". I  have them disappear several times by people who collect interesting rider signs.  " I will buy you pizza if ..." is not my idea of marketing. I did get a buyer who stopped and bought the home because they were lost. I did not buy them pizza and they were not late.

          Silicon Valley Realtors Cupertino, CA

SamShuehRealtor at Gmail.com     (408) 425-1601 

SOURCE:  

Shueh, Sam  How much is my Silicon Valley home worth? (Silicon Valley Home Values)

Shueh, Prediction of 2018 Home Prices in San Francisco Bay Area 

Shueh, Sam    (Real EstateBlogs)

Shueh, Sam    (My Website)