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Always have a pocket full of business cards handy.

By
Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119

One of my seminar instructors last year kept pressing the point to always have a pocket full of business cards handy. I have not always been good at remembering to keep my cards with me, but that seminar leader did help a lot. The day I took that seminar, I handed out a few cards to people here and there, and suddenly it made sense. People who need my services are everywhere.

Today, I bought a new car, and while in the sales office, one of the staff members asked what I do. 
That lead to lots of questions about real estate and financing options. I easily answered the real estate questions, and I held my own on the financing options, but I did encourage the employee to seek further guidance from a lender.

During our conversation, I handed her a couple business cards. As we talked further, she began asking questions her friends had voiced to her. I answered what I could and we continued with my sale. By the end of the deal, she asked if I had more cards she could hand them out to friends. I gave her everything I had in my pocket (a dozen or so) and off we went. I did encourage her to call if she had more questions, and of course, I offered my services when she's ready to move. 

Always have a pocket full of business cards handy. A Home Depot appliance guy recently asked for some on a recent delivery. A client asked for some for a friend, and the list goes on and on. I don't know why I didn't keep a pile handy in the past, but I'll keep a bunch handy from now on. 

Comments(8)

Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Some say they aren't necessary because people just trade info on their phones. That's fine - but not fine for all situations.The examples you gave are exactly why agents should have business cards at the ready at all times.

Mar 28, 2019 04:01 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Mike- I echo what Marte Cliff said. While I like "beaming" contact info via my phone, it's always a good idea to have several cards available. 

Mar 28, 2019 06:40 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s a conversation starter if nothing else and leads can come from literally anywhere.

Mar 28, 2019 11:55 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There is something about a card in the physical act of handing over the card and having them look at it is a trigger for the memory of who you are. Kathy Streib

Mar 28, 2019 11:56 PM
James Dray
Fathom Realty - Bentonville, AR

Morning Mike.

I never leave home without them.  that reminds me, its time to restock

Mar 29, 2019 01:48 AM
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By Real - Alexandria, VA
Alexandria Virginia Homes For Sale

Mike, I always disagree when I see articles about business cards being useless in today's technology-fueled world. Your examples are perfect reasons they are not only still in use they are still very useful. I have a few stashed in the car, my purse, home, office because you just never know when you might need one!

Mar 29, 2019 05:55 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Mike. Your instructor was very wise. When I meet someone who doesn't carry cards I wonder how they make a living.

Mar 29, 2019 06:26 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

That's a very important thought to convey, Mike.  Just this morning while I was swimming laps at the pool, someone asked for my card, and I was without one.  However, I did have an identification card in my wallet, and they snapped a picture of that with their phone.  They can now Google my name for additional information.

Mar 29, 2019 12:43 PM