The Compound Effect by Darren Hardy
The Compound Effect is April's Compass South 'Between the Lines' book club selection.
If you're looking for a great book club involving members of the real estate community, may I first recommend you check out Compass South's Facebook Page, where once/month a book is selected, and at the start of the following month, there is an hour long Zoom meeting to discuss the book, takeaways, and how it relates and helps in business.
The Compound Effect was selected at a perfect time! In addition to doing loans for 
clients at Mason-McDuffie Mortgage , a huge part of my job is training our loan officers as part of the production management team. Last month, I introduced a "daily production challenge" for our team, with the focus being small, daily challenges to do just a little bit extra in their businesses each day. The Compound Effect went along with this theme.
If I had to sum up The Compound Effect in one simple idea, it would end up being either "it doesn't take much to be exceptionally successful" or "the little things matter most".
The fact is, what separates many of the most ultra successful individuals from the crowd is nothing more than awareness and consistency. The awareness to understand doing things like watching TV for hours/day, hitting snooze 10 times each morning, failing to follow up on leads immediately, and taking short cuts and the "easy" way out occasionally, adds up. It's also the awareness that small positives, like reading for 20 minutes/day, cutting an extra 150 calories/day (walking 2 miles or cutting out a soda), turning off the TV to get an extra half hour of sleep, and similar activities can pay huge dividends over time.
The struggle is in the consistency. Human beings are conditions to focus on rewards. Would you work out tonight if you knew you'd wake up with a 6 pack tomorrow? I bet you would. In fact, I bet you'd prioritize that workout and not let anything get in it's way. But that's not how getting in shape works. You may not see results for a week, a month, or a year. For that reason, most peopl quit. They give up, and they never excel. The people who focus on the big picture but focus on the little things each day are the ones that truly excel, stand out, and reach a level of success that most people simply dream of.
This is the foundation of the Compound Effect. Small, consistent actions that over time equate to tremendous gains, growth, and improvements in a life. Want proof that it works?
Take my sales team's production challenge as an example! I assigned daily tasks, all small and easy to fit into a day, and challenged my team to do as many day's challenges as they could within a month. The responses were PHENOMENAL, but varied each day. 1 of our team members didn't get much from many of the assignments, but 1 assignment really hit home, resulting in nearly 20 leads - IN A DAY. Another one of our loan officers made a few extra calls, set a few extra appointments, and one of those appointments immediately netted them a deal that resulted in thousands of commission dollars --- had either of these team members missed that specific day's challenge, they'd have lost those leads, and the resulting income.
Day after day, action after action, the Compound Effect will change your life for the better and help you reach levels you didn't know were possible. Check out the book yourself, and start compounding your positive steps today!
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