"Thank You" to create commitment and loyalty

We all know about the 'Thank You' note and each of us has a drawer of various types of such acknowledgments to send to those from whom we want repeated good behavior...especially in regards to referrals.

What inspired this deeper dive into 'THANK YOU' was the indelible outcome of such a dive into the components of a proper apology. Knowing is empowering. The same is true with 'Thank You."

Let me share with you these four elements of a 'Thank You' that will result in a deeper devotion to the shared outcome. Unlike the PAN letter advocated by Joe Stump, I suggest a separate message for each element of a "Thank You."

1.  Thank You as acknowledgment of the act. "Thank you for introducing me to Uncle John. This is the highest compliment I can ever receive. "THANK YOU."
   
   
2. The next element of the thank you is describing How and Who was helped.
   "Uncle John and I worked for 8 weeks and finally found the perfect house. John shared he always wanted, but never had, a room with the natural light needed for further developing his art skills. He is so excited about what the future holds for him as he further develops skills of artistic expression. Thank you for introducing us."
   
   
3. What a unique person you are is element 3 of the 'Thank You."
   "Of course you know I ask all those who know me for referrals since referrals are crucial to my real estate business. Your insight based on the experiences we have shared together, your understanding that I don't just do real estate and my heart is in the creation of 'transformational experiences' resonated with what was in Uncle John's heart. Only you could facilitate such a meaningful introduction. Thank you for being the incredibly unique person that inspires others to be the very best version of themselves."
   
   
4. The final element in the "Thank You" series is the expression of gratitude.  Gratitude is the expression that reveals to oneself they have been the benefactor of UNMERITED FAVOR, the recipient of something they neither earned nor deserve. For example, exceptional parents is something for which one can express gratitude.
   "Caring and kind people just like you are the reason I remain in the real estate business. I would have no business, I would not live in Tampa and my life would be unimaginably different without you. When I assess all that together we have accomplished I know for what I must be thankful. It is my inspired purpose to touch the lives of others in the same dimension you have touched mine. Thank You."
   
   Active Rain reader, what do you think?  Would such an effort be worthwhile in creating that 50 Golden list?
   Best of success,
   Annette Lawrence, REMAX
   Palm Harbor FL
   727. 420. 4041

 Example of thank you #3

Dear Joanna and Mark,

You are wonderful. Really. You are. I often write to you to ask you for a referral or introduction to someone you know thinking about real estate or moving. I am not doing that today. I have done a lot of it over the years, and you can bet I will do it again some time very soon, too. But not today.

Today, I want to tell you that you are the real gift. You’re a member of a very select group of friends who celebrate in gathering for the Adventure Kayak River Ride and Ice Cream Safari. Why are you part of this? No one said you had to participate. You know you can do these things on your own. So can your neighbors and their families. Everyone in the area can do it.  You didn’t beg off, though: “Hey, I can do this myself. Thanks a lot!”

Instead, you made the principled decision to support your friends and community with your presence, effort and occasionally your hard-earned money.

You know what really makes my hairs stand on end, though? You gave me your trust. No kidding. You stood shoulder to shoulder with more than 500 others to say, “Yes! This is important. I want celebrating 'natural Florida,' fellowship with friends, a part of my life. My community needs this kind shared experience. Experiences that will bind us together. I’m going to help and you can count on me."

THANK YOU!!! Your TRUST speaks with a loud voice. Your trust says "My work matters". It matters today and it matters for the future. Thanks to true believers like you, who remember me when their family or friends need help with real estate. When they need help, you my friend know I remain deeply committed to delivering vibrant, meaningful and engaging professional help. Help that is relevant in the stories of their lives and our time together, stories that are or may be enlightening, controversial or just plain entertaining.

Sincerely,

Annette