We had our house painted a few days ago. I was thrilled with the outcome. The painters were very professional. They were on-time each day, quiet, respectful and cleaned up after themselves. The best part was they were reasonably priced.
I chose this company based on a referral from another agent. Referrals do not always work, but in this case, they were right on. When the salesperson came out to estimate the job, I could tell they were the company I wanted to hire. When you hear words like “We want to earn your business”, or “Here is my cellphone call me with any questions.”, you know that he is invested in your project.
When the job was finished the estimator came back to view the work and make sure that I was satisfied with the result. I was. Before he left, I told him. “Keep up the good work.” I meant what I said. I want to refer him to other agents and associates, and I want to be sure that when I do they will get the same level of service that I received.
Typically, when companies are first starting out, they go out of their way to please the customer. But far too often, as their business grows, they begin to lose sight of what made them successful.
There are a lot of reasons this happens. Maybe the business grows too fast and they cannot hire enough skilled workers. Sometimes the owner grows tired of working so hard and delegates to a manager that is not as invested in the business. Or at some point greed takes over and money, not service becomes the goal.
Whatever the reason, any business, whether you are a painter, a politician or a real estate agent you can never forget who you are working for. In business your reputation is everything.
That is why when I say, “Keep up the good work.”, I mean it. Your future depends on it.
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