So many times, when we ask an real estate agent or broker, "what differentiates you from others?", the inevitable reply is Integrity. And we get the same answer from many professionals in various fields. On the Q & A section on Active Rain, the most frequently asked question is: "Which fiduciary responsibility is most important and why?"
And we say, "Integrity is just the price of admission in the highly competitive landscape of all businesses." Those who have achieved market leadership in their area simply could not survive at the top f integrity were not a fundamental building block of a highly successful practice.
The urge to be less than forthright, up-front, straightforward and frank with ones clients comes from a scarcity mentality. That is, the idea that there are not enough clients and, therefore, not enough business to meet ones income goals. This is small thinking!
At the core of this scarcity mentality and small thinking is simply a small contact database of potential referral sources. Believing that there is not enough business causes people do things they would not do if there was plenty of business.
Here are several suggestions to expand your data base:
Extrovert! Get out of your office and meet more people. Build a huge database of potential referral sources. Get over your shyness. The most successful professions have figured out a way to overcome their shyness.
Delegate! It becomes easy to hide behind the excuse that you do not have enough time in a day to accomplish what you want and still have a life.
Delegate everything you can possible think of to an assistant or virtual assistant and free up more time to meet more people.
Build a huge contact database. Just about everyone is shy and lazy when it comes to meeting new people. Successful people overcome this obstacle to success.
Expand! Exponentially expand the boundaries of your marketplace.
Stay In Touch! Keep in touch with your expanded database of contacts.
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