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Brand Marketing: Being Interested Rather Than Interesting!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

Have you ever met someone who just talks and talks and says nothing of interest.  They work at being interesting. They are usually focused on themselves, their careers and their successes.  This is known as "selfing!"  This is true of every profession including real estate.

One of the keys to being successful as a real estate marketing professional is having a wide range of interests, which enables you to connect on many levels with your clients and referrals sources.  Being more interested than interesting will serve you well in your career. 

Setting aside time in your busy schedule to develop new interests, and meet new people, is just as important to your own health and well being as it is to your career.  And, you will have a whale of a good time in life if you do!

Pictured above is a skeleton of a young blue whale.  It is over 3 stories high.  When the Santa Barbara Museum of Natural History wanted to build a protective structure around it, the City refused their request. We have an ordinance in place that the maximum height of any building cannot exceed 3 stories.

The skeleton of the 76-foot long, 10-12 year old blue whale (depicted here) weighs about 7000 pounds.  Live, this whale weighed 140,000 pounds. Adults can live into their nineties and grow to 96 feet.  Their calves consume 110 gallons of milk every day, and gain 200 lbs a day.

Blue whales, the largest known mammals, are found right off of our Santa Barbara coastline during their migration. At that time,(July-October) you can participate in a whale watching expedition by boat.

We were invited to join a select group of people for a private, behind the scenes tour of the Santa Barbara Museum of Natural History.  The absolutely fascinating tour was conducted by two of the curators of the museum, both of whom are biologists.  Dr. Krista Fahy is in charge of vertebrates and Patricia Sadeghian specializes in invertebrates, particularly crustaceans. 

What made this an extraordinary experience was the level of passion that these professionals feel for their work and their commitment to excellence. We had no idea of the extent of research in which the museum is involved.

Nor, did we realize the level of cooperation within the international community of Natural History Museums and universities throughout the world. They gather all types of specimens from birds to whales, and often share these with scientists who may have a particular interest in one the creatures on our coast.

Get interested! Take the time to explore some of the wonders that are accessible in your own community.  make new friends and learn something new.

And, have a whale of a good time!

First published on Language of Luxury  3/28/22!

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Comments(43)

Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ron and Alexandra- I wholeheartedly agree with you!  I've met people who are exceptional in their particular field of expertise but beyond that...nothing. Trying to have a conversation with them is strictly a one-way street. 

Mar 29, 2022 12:45 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten CRS, Phoenix Broker I would have loved to have seen the jaguars, they are very rare and in some places extinct. How fabulous to have someone care for them...is the jaguar mom around or are they orphaned.  

Mar 29, 2022 12:46 PM
Anna "Banana" Kruchten

They are very extinct, especially the kind I saw this morning.  The Mama is around.They have a 'baby section' of the zoo of which they spend time in every day and are cared for by the zoo keepers She said this way they become accustomed to care and over the years will be fine with having other procedure like blood work etc.  They also had on 2 very rare baby marsupials which are rarely seen by the public a they hide.  They  went in through the back door and there they were - 2 babies sleeping in tree.  They got excited when the gal held out her hand with food - that was very sweet to watch.  Love this little segment every week!

Mar 29, 2022 03:25 PM
Ron and Alexandra Seigel

Anna Banana Kruchten CRS, Phoenix Broker If we lived in your area we would certain join.  What a great story...Thank you for answering my question. A

Mar 30, 2022 03:25 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay we rarely mention what we do, and it is nice to be drawn out.  A friend of ours was very much into garden style.  She was invited to home for a party in San Francisco where the owners had done formal French gardens.  She was so excited about it and was sharing tips with the owners.  When they decided to sell, the only call they made to list the property was to her...A

Mar 29, 2022 12:49 PM
Ron and Alexandra Seigel

Beth Atalay Thank you for the feature in the banana group.  A

Mar 29, 2022 12:51 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib one of our neighbors has a rescue organization for cats and dogs.  You ask him a question and off he goes..no pauses. not stops, I have to say, oops I have to...LOL. A

Mar 29, 2022 12:51 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will Hamm That is so wonderful, he must be very smart.  A

Mar 29, 2022 12:52 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Just Sunday afternoon we witnessed a pod of resident killer whales and their baby just out in front of our house. Santa Barbara must celebrate the Blue whale. Protect its magnificence 🤨!

Mar 29, 2022 08:17 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®, CRS I would have loved to have seen that scene.  We have seen the gray whales, and the humpback whales on their way to Alaska.  Occasionally I can see gray whales as we drive.  We had a broker friend in Los Angeles, whose whole dull personality was transformed by having seen a blue whale in Santa Barbara.  He happened to have called me about a listing we had, and he was so excited about this sighting...A

Mar 29, 2022 08:42 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Ron and Alexandra Seigel loved your post but the comments were really adding to the conversation, had to laugh Kathy Streib  comment, yes I have met a few of those Engineer Types... nothing noteworthy:)Endre

Mar 29, 2022 09:31 PM
Paddy Deighan MBA JD PhD
http://www.medicalandspaconsulting.com - Vail, CO
Paddy Deighan J.D. Ph.D

I find that today, business people in all professions have los the of listening. We learn so much from listening

Mar 29, 2022 10:39 PM
Vickie Teel
RE/MAX PALM REALTY - Port Charlotte, FL
Sharing Florida sunshine one homeowner at a time!

Great post - it really has me thinking about all the interesting things in my community that I should make the time to explore.  Thank you for that reminder

Mar 30, 2022 04:37 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your positive experience and your excellent advice.

Mar 30, 2022 07:16 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Ron and Alexandra Seigel - It is important to be well rounded and see new things.  We recently took a  membership to the Arizona Science Center in Phoenix and took our grandson to visit it.  We had a great time and learned some science as well.  

Mar 30, 2022 02:24 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® Good for you, and both Ron and I are always up to exploring something new.  We finally discovered a hole in the all Chinese restaurant in Goleta that was really good.  A

Mar 30, 2022 03:24 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. My father was a civil engineer  (PhD by American standards).  I inherited his passion for learning on a daily basis.  He was never a bore to anyone, he could talk on any subject...Of course, French education at the time made sure their students were not one dimensional  (ui-dems as we called them).  A

Mar 30, 2022 03:28 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paddy Deighan MBA JD PhD How crazy is that!  When negotiating you always learn so much more by listening...A

Mar 30, 2022 03:29 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Vickie Teel I would enjoy reading what you go involved in.  A

Mar 30, 2022 03:30 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley There are so many ways to promote oneself without carrying a sign that one is in real estate 

Mar 30, 2022 03:31 PM
Aura Alex
Seattle, WA
Retired Real Estate Pro

What a great topic for conversations, Ron and Alexandra Seigel.

I enjoy learning about different cultures and how people's diverse backgrounds affect your way of selling and buying real estate. I remember showing a house to a Korean buyer who came to meet me at the property. He brought all 14 relatives with him! He picked me because he thought I would understand their needs better than other American realtors.

Your post has inspired me to write about thoughts on how and why culture and diversity affect potential clients' thinking and gaining trust when dealing with someone with a different background. I enjoyed your posts and several comments!

Mar 30, 2022 05:14 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Aura Alex Thank you for beautiful words. When we had our commercial real estate offices in Los Angeles, we worked with all kinds of nationalities. And I remember showing commercial buildings , offices and retail center to all types of nationalities and religions.  They knew we understood them and their ways and respected them.  The more you know about people, the better you can relate to them. Being a one trick pony does not make you a success...A

Mar 30, 2022 07:55 PM
Aura Alex

Ron and Alexandra Seigel 


I appreciate your view and thoughts about this subject. LA is undoubtedly a very multi-cultural city, and there has to be an "interest" and not just being "interesting" What a concept!

Mar 30, 2022 08:08 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

In my opinion, there's an abundance of selfing in real estate. Huffing and puffing and preening. I really appreciate your story - very true. 

Apr 01, 2022 07:36 AM