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The price is wrong!

By Steve Hirschler

Real Estate Agent with Keller Williams Big Bear

August 31, 2008 11:41 AM

It doesn't matter what you do right, if the price is wrong. All the marketing in the world will not sell an overpriced house. The single most important factor in selling your house is the price.

Lately I have noticed some similarities to this game going on in our market. The price will have the right numbers, just the wrong sequence.

A client of mine and I started playing this game the other day while we were looking at the homes available here in Big Bear. The house that started this humor was priced at $329,000. My client looked at me as we were leaving the house and said:

I'd like to move the 2 to the front and the 3 to the middle Bob. I looked back at him and said: Ding!, Ding!, Ding! The Price Is Right!

This started a series of fun that allowed me to build some trust and camaraderie with my client. The truth was not always far from the game that we were playing.

It also reminded me of this funny scene from Happy Gilmore...

Steve Hirschler

Associate, The Tim Wood Group

Coldwell Banker Mountain Gallery

42153 Big Bear Blvd.

P.O. BOX 6820

Big Bear Lake, CA 92315

stevehirschler@gmail.com

909 866-3481 EXT. 217 CELL 909 725-5889

Fax 909 866-3531

http://www.stevesellsbigbear.com

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Susan Laxson CRS

Palm Properties - La Quinta, CA

Realtor in San Diego, CA & Naples, FL

Funny post... but true!

Aug 31, 2008 11:47 AM

Chuck Carstensen

RE/MAX Results - Elk River, MN

Minnesota/Wisconsin Real Estate Expert

It is all about the price. I wonder when they will get it.

Aug 31, 2008 11:55 AM

Aventura | Bal Harbour | Sunny Isles Beach | REALTOR® 786-229-7999

SIB REALTY, Llc // WaterWayRealty.com - Sunny Isles, FL

You may be right. It seems that price is what moves property. There are many homes and condominiums that SEEM overpriced at a first glance, but have so many improvements that it may make sense.

Typically, very few people want someone else's improvements~ especially if they have to pay for them.

Aug 31, 2008 11:59 AM

Scott Owens

Halifax, NS

Thanks for bringing humour to a very unfunny topic. I do a very detailed market analysis on every listing I take, and am very accurate in my pricing, but some clients just won't listen. I wish they would take the time to read your blog!

Aug 31, 2008 12:23 PM

Lori Lincoln And Associates

Top Agent Serving Dighton Taunton, Rehoboth and more! - Taunton, MA

Top Agent Taunton,Dighton Rehoboth &more

Steve, Great post. Love the video and "Price is Wrong" game show photo. I will re-blog

Aug 31, 2008 12:29 PM

Valerie Osterhoudt

Johnson Real Estate, Inc. - Cromwell, CT

ABR, Cromwell, CT Real Estate ~ 860.883.8889

Steve.. I couldn't say it any better.. and I've been saying this for a long time. The price can NOT be inflated... no matter what the *seller* wants. Great post.. enjoyed the reading.

Aug 31, 2008 12:30 PM

Michael A. Caruso

Surterre Properties - Laguna Niguel, CA

I love it.

All the advertising in the world won't help a property sell if it is overpriced AND there is nothing anyone can do to stop a house from selling when it is priced properly.

Words to live by. Thank you!

Aug 31, 2008 12:37 PM

Larry Story ALC

Total Care Realty - Greensboro, NC

Beneath it all is the Land, Covering all of NC

Steve so true but, unfortunately there are so many "sign agents" out there that just tell the client what they want to hear and promise them the moon just to get the listing.

Aug 31, 2008 12:57 PM

The price is wrong!

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