We have been fortunate to sell 10 pre sold homes this year and we're thankful because otherwise I'm not sure we would have made it. These are some things we did that I believe help set us apart. Heres what we are doing.
1. People are shopping on the internet. Have a good website and make yourself visible on search engines. It's hard to get on the SEO side but anyone can buy into the PPC side. Take time to learn what all of this means and how you can get there.
2. Advertise as cheaply but most effectively as you can. We are in a once a week shopper that goes in stores as a free shopper. It costs us to advertise but it still is a lot less than the newspaper. We are sending out monthly post cards and e-mails to everyone who is in our list of anyone that we have a contact with. We are showing off our new product continually and offering incentives for any of our past customers.
3. Give them fair honest rock solid pricing. Don't let greed control you. Do the job for what you think will help you survive through this market.
4. Call people back and get them pricing as fast as you possibly can.
5. Do special things for them like designing the house the way they want it and by giving them a few extra freebies that you sense that they really want. We continually give away granite countertops, or free wood flooring, upgraded bathrooms, crown, treys and backyard ammenities. We don,t do all of those together but we will always do at least one of them and if I haven,t sold anything I will give away 2 or 3 of them.
6. You have to advertise enough to get your company known locally. Whether it's billboards, newspaper, radio, or t.v. you have to spend some money to get people to check you out. Lot's of builders and realtors get too cheap and therefore exclude themselves from the vast majority of people who would check them out. You can only sell a product if people are looking at you and considering you a viable way to go.
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