I don't think I have to tell you how many marketing scams are out there. Hopefully this article will be able to educate you on some of the more popular scams...
1. “We’ll Submit Your Website to Hundreds of Search Engines!” – Bad idea. This is one of the worst internet marketing scams. First of all, there are 4 primary search engines that handle about 95% of all internet searches, so submitting to anything other than the primary 4 is pretty much useless. Second of all, search engines don’t like submissions. There is alot of documentation to prove this. SE’s simply like to find websites on their own through incoming links to the site. In fact, they have gotten so good at it, that it doesn’t take weeks or months for a site to get indexed anymore. If there are incoming authority links to the site, it can be indexed in a matter of days.
The last issue has to do with the fact that many of these services mention as a selling point that they will re-submit your site weekly or monthly to the search engines. This is definitely a no no, and is actually completely pointless. If the search engine already knows you exist, there is no point to telling them over and over.
2. “Get #1 Ranking in Google!” – Of course this isn’t a bad thing… but wait, read the fine print. Do you get to choose your own keyword? I doubt it. No competent SEO consultant is going to guarantee a #1 ranking for a set price for any keyword you choose.
All keywords are not created equal. The likely scam of companies that advertise top ranking on search engines is ranking you for uncompetitive keywords. These are keywords that might look good, but in reality don’t get traffic, and are very easy to rank well in based on a lack of competition. Beware of unreasonable guarantees… If it sounds too good to be true, IT IS.
3. “Get 2,000 Backlinks for only $39.95!” – This is a scary offer. Too many unknowns. The sad thing is that this will probably hurt your search engine ranking, and not help it. The only way someone could offer this many backlinks is through spammy link sites and/or crappy directories. Or, they may happen to own a few large sites that can offer the links. Either way, I guarantee you that #1. the links won’t be relevant #2. the pages will be of extremely low quality #3. your ranking will not improve.
To continue reading the other 7 scams use this link: Top 10 Internet Marketing Scams
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