It often intrigues me how campaigns local and national latch hold of a slogan and drill it into the minds of people over and over again. Even in our recent Presidential election both campaigns began to talk about change. Of course the guy who started off with change as his campaign platform won. Why do you think so? I'll tell you why I think so.
Now it isn't my intention to give a Bible study here but the Bible does say that "Faith comes by hearing and hearing by the word of God." I think the same is true of anything heard over and over again. In the case of our recent Presidential campaign, "change, yes we can" was heard over and over and over and over until the man who started saying it was elected.
You could probably ask a great majority of the people who voted for change and they probably couldn't tell you in specific detail what the changes will be let alone what was spoken of on the campaign trail.
Here's where I relate this to us as business owners. How many people know about our campaign. How about how much time do we focus on telling our targeted market about our campaign. The campaign I'm speaking of is our ongoing marketing campaign. If the Presidential campaigns proved anything, it was that the message had to get to the people and get to them often. Believe it or not some people started off believing one thing and eventually moved to the change campaign. After all the change campaign won.
Campaigning is not always about who's better for the job. Campaigning is done to win and that's it. We should be in the business of campaigning to win our prospects attention and win the right to do business with them. When we have done that then they will find out how good we are.
As I close, let's remember we are campaigners also. I never thought of it like that but that's what we are. If we don't campaign nobody will have a reason to pay attention to us and consequently we don't get the right to earn their business.
Keep campaigning,
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