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"Change, Yes We Can" - Sound Familiar?

It often intrigues me how campaigns local and national latch hold of a slogan and drill it into the minds of people over and over again. Even in our recent Presidential election both campaigns began to talk about change. Of course the guy who started off with change as his campaign platform won. Why do you think so? I'll tell you why I think so.

Now it isn't my intention to give a Bible study here but the Bible does say that "Faith comes by hearing and hearing by the word of God." I think the same is true of anything heard over and over again. In the case of our recent Presidential campaign, "change, yes we can" was heard over and over and over and over until the man who started saying it was elected.

You could probably ask a great majority of the people who voted for change and they probably couldn't tell you in specific detail what the changes will be let alone what was spoken of on the campaign trail.

Here's where I relate this to us as business owners. How many people know about our campaign. How about how much time do we focus on telling our targeted market about our campaign. The campaign I'm speaking of is our ongoing marketing campaign. If the Presidential campaigns proved anything, it was that the message had to get to the people and get to them often. Believe it or not some people started off believing one thing and eventually moved to the change campaign. After all the change campaign won.

Campaigning is not always about who's better for the job. Campaigning is done to win and that's it. We should be in the business of campaigning to win our prospects attention and win the right to do business with them. When we have done that then they will find out how good we are.

As I close, let's remember we are campaigners also. I never thought of it like that but that's what we are. If we don't campaign nobody will have a reason to pay attention to us and consequently we don't get the right to earn their business.

Keep campaigning,

Ced Reynolds

Career Recruiter

I'm always looking for sharp campaigners who are looking to join a top notch campaigning team. If you know anybody like that have them contact me.

Posted by Cedric (Ced) Reynolds, CITRMS - (909) 597-3502 on 12/07/2008 11:12 AM

Comments (9)

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9 Comments on "Change, Yes We Can" - Sound Familiar?

DEC

I've always liked the old saying..... "He who does not toot his horn....his horn will not be tooted."

My family owned a little store in a little town. It was a busy store and we knew everyone who entered our door. My dad would also ways tell people we had the best ice cream in the county. He said it over and over to everyone, until everyone was saying it over and over to each other. We sold a lot of ice cream!!

Here endeth the first lesson. Cheers, David

Cedric~ You are right on about the campaigning. Our New president elect was incredible with his viral marketing and his overall marketing in general. I guess if we were smart we would follow his lead in the marketing department! Vickie

Ced, Nice reflection on "best practices" for "change agents." Care to cross link or post on http://changeagents.ning.com? That's a social networking site for home buyers, sellers, and real estate professionals interested in cause marketing and ePhilanthropy. You can learn more about a current "open fund raising campaign" and share best practices on ChangeAgents, or these links:

Altos Research, Starbucks, and JoinRed.com
http://tinyurl.com/6pcxzq

Real Estate Cafe, Altos Research & Charitable Marketing

http://tinyurl.com/5luow7

If you and other readers reply to scott@altosresearch.com by Sunday, December 7, 2008. They'll mail a $10 Starbucks card to you right way so you can "campaign" with existing clients or new prospects to reinforce your message as you write above.

HI,

That was a very good blog message. very informative. Thanks for participating in active rain.

Make it a great and prosperous week. And an awesome 2009

Kind regards,

Andrew Lowell

How right you are if we don't let other people know how great we are nobody will know we do have to get out there and let the customers know.

This is similar to Joe Niego's "Mayor Campaign". He discusses how he has casual conversations with people and after a brief period of back and forth (the icebreaker period), he immediately asks the person with whom he is speaking, "What do you do for a living?" His intention, of course, is to have the natural progression come back to, "Well, what do you do?" Giving you license to engage in a more significant conversation about what services you provide that can be beneficial to the listener.