In the Stone Age we were limited to the number of words we could use to describe a listing.
Newspaper, magazine, any print media charged/charges dearly for words.
The internet frees us up for our verbiage to be wordy.
What kind of words?
Do we sell the Fireplace or the Fire?
Do we put in 4 bedroom, 2 bath home with fireplace or do we warm our toes on a cold winter night before
the crackling fire?
There are lots of ways to increase interest. Are we painting a picture?
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