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"I need to sell it fast!" List 1st, Stage later?

By
Real Estate Broker/Owner with Northern Virginia Homes - FRANKLY REAL ESTATE Inc

How many times do you hear "But I really need to sell it fast, I can't wait another week for it to be staged."

I probably hear that about 40% of the time.

This is how I explain to them how to wait and you can use it too.

 

I say:

About 80% of your visitors will see your property in the first week or two. If you don't put your best foot forward from day 1, you will never see those people again. So if we wait the week and properly stage it, it will sell in 4 weeks LESS time and ultimately you will have it sold 3 weeks earlier. So by waiting a week, you sell it faster! Do you want it sold at the fastest rate possible? Great, lets stage it right!

Also the best day to list a house is either Wed or Thursday night. Why? Because many people are on daily email alerts that are sent out around midnight. If RUSH and you list on Friday, nobody will get alerted by your listing at work and they won't know about the Open House (the listing remarks should make reference to it being open)

 And you don't want to list it too early like on a Monday since you want ALL your efforts focused on one tight period. That way you are more likely to get a bidding war. I always say that it is easiest to sell a house when you have two buyers. 

I'm very strategic when it comes to timing the listing. 

Frank

(tell me about any typos, I don't like looking dumb) 

Marci Toliver
438-4642 - Mauldin, SC
Anderson SC, Spartanburg,Greenville SC, Home Staging
Frank, you are the man!  We stagers are in love with YOU!  I hope that you dont mind but whenever I send the realtors their welcome letter (to AR)  I always mention that they must read your blogs~!
May 08, 2007 04:21 AM
Maureen Maureen
Orangeburg, NY

Frank - I try to tell realtors at their morning meetings to stage, list, show, sell - in that order.  Most seem to be in a hurry to list so they staging may not be completed in the first week - first few weeks if extensive painting / repairs are necessary.  Sadly, most of my clients are the homeowners that have had their home on the market for 6mo or more.  Staging the home will help but there is no way to recapture that initial "new to the market" buzz.  I'm going to a consult tomorrow for a vacant new construction that has been on the market for almost 2 years. Do you think it helps in a case like that to take the home off the market until the staging is completed then re-list it. Is there some reason not to do this?  I don't give advice to realtors - I figure they should know how to do their job, I'd just like to know for my own reference.  

I did not know about the Wed / Ths thing.  Does that apply for all areas?

BTW - I got my monopod today - I can't wait to take it out for a test drive.  I tried an evening shot last night.  I think it came out great - the experts may beg to differ - I posted the pic in the photography group.  I wish I had the monopod last night.  I'm working my way through all your suggestions.  ;) 

May 08, 2007 07:44 AM
FRANK LL0SA Esq.- Northern Virginia Broker .:. FranklyRealty.com
Northern Virginia Homes - FRANKLY REAL ESTATE Inc - Arlington, VA

Hey Maureen. Read my blog on MLS data fudging that was in BusinessWeek.

I would redo the photos and make sure you have an awesome collage for the main image (dont miss that new blog on the front page of AR). I would highlight the changes in that collage.

 

If you drop the price, that will trigger a new email alert to everyone. DO this AFTER the new photos are up.

 

Also you can change the price by $1 to trigger the alerts.

As for days of the week, I dont see why the area would matter.

 

And lastly email me a link to your photos. Tell people about the blogging class (but dont publish the link)

 

Frank

May 08, 2007 07:50 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes
Frank why don't you move to Dallas and spread your word here?  You are what I call an "Agent of Change" that understands what staging can do for you and your clients.  Great post!
May 09, 2007 10:29 AM
Penny Schoenbeck
AZ Home Styling & Redesign - Mesa, AZ
AZ Home Styling

Hi Frank,

Great blog! I agree, I think staging should be first before it goes on the market! What I don't understand is why realtors do not recommend or at times even insist that the property be staged? I agree with Maureen, most of my clients are homeowners who's houses have been on the market a while. If you know a property will not sell without it (or you should know) why would you waste your time and money on a lost cause. It's really hard to get realtors buy in, why? They know about it, they love it, but they don't use it? Why don't more realtors graduate from your school of thought? hmmmmm?

Penny

 

May 09, 2007 03:24 PM
FRANK LL0SA Esq.- Northern Virginia Broker .:. FranklyRealty.com
Northern Virginia Homes - FRANKLY REAL ESTATE Inc - Arlington, VA

Hey Penny,

The agent should never think "oh this place doesn't need staging, it will sell fast" because they are doing a disservice to their client. Even the HOT ones, if they are staged, will net more.

We require all of our listings to be professionally staged.

Most Realtors are short sighted and only look for the immediate profit. They don't see the long term benefits of happier customers and they don't see how to sell it.

Also I gotta blame you all a little. The pricing system still isn't very clear for the agent. What if it doesn't sell? And who pays for it, the Realtor or the homeowner?  


Frank

May 10, 2007 01:11 AM
Lynette Lawson
Starlight Design - Yucaipa, CA
Inland Empire, CA Home Staging

Hi Frank,

Thanks for your blog. I didn't realize the MLS timing either. I am also seeing most homeowners are finally staging after their home has been listed for some time and have not sold. As for the pricing, It is so difficult to price sight unseen. It would be like telling a contractor that you want an addition to your house but not type or size or condition of current house.

Thanks,

Lynette

May 10, 2007 05:20 AM
Janice Sutton
1st Stage Property Transformations - Murrieta, CA
Home Stager - Temecula Murrieta

Hello Frank,

Great blog!  Do you have a twin in Southern CA?  I always tell my clients to stage first, thus my company name 1st Stage!  Wouldn't you detail your car before you sold it...wear your best suit to a Job interview?  First impressions are so important.  Thank you for educating your clients.

FYI - I saw one typo - you wrote "like on a Monday since you all ALL your efforts focused"

 

May 10, 2007 05:34 AM
FRANK LL0SA Esq.- Northern Virginia Broker .:. FranklyRealty.com
Northern Virginia Homes - FRANKLY REAL ESTATE Inc - Arlington, VA

Lynette,

What if they mailed you 100 photos?

 THanks Janice! Sometimes I leave typos in there just to see if people are reading... right??

May 10, 2007 06:55 AM
Penny Schoenbeck
AZ Home Styling & Redesign - Mesa, AZ
AZ Home Styling

Hi Frank,

I agree most realtors are not looking at the long term benefits. Staging is an investment in the sale of a house, it is not a guarentee. So just like the home owner who invests in new carpet, paint, tile, etc. it is an investment toward the sale. You also have the realtor the who lists the house, puts it on the MLS, has open houses, does a virtual tour, makes flyers, etc. that's his investment and what if it doesn't sell?

I work for a realtor that pays me to stage 2 main living spaces and give the seller list of what they should pack up etc. it is part of her new listing package. I also have been hired by the home owner. I'm not sure WHO should really pay? It seems the seller and the agent have a pretty high stake in the sale, what are your thoughts? If you require all your listings to be staged who is pays for that? And how much is being staged?

 What part of pricing is unclear, I'm not sure I understand the question? Are you saying there should be (or are) different pricing for agents and sallers? 

Penny

May 10, 2007 06:59 AM
Lynette Lawson
Starlight Design - Yucaipa, CA
Inland Empire, CA Home Staging

Hi Frank,

I could probably come pretty close to price a job based on photos. Thats a great idea.

Lynette

May 10, 2007 08:07 AM
Nancy Maurer
Whitehall Interiors & Home Staging LLC - Sparta, NJ
Home Stager - Serving No. NJ

Hi Frank,  I am wondering the same thing as Penny regarding who pays:  the realtor or the seller?  I'm curious as to what your thoughts/experience is on this matter.

Nancy Maurer

Whitehall Interiors & Home Staging

 

May 10, 2007 09:17 AM
Maureen Maureen
Orangeburg, NY

I have some Realtors that pay for the initial consult as part of their listing package.  They see it this way -  If a staging consult cost $300 per house and you list 10 homes per year that is $3000.  If that investment nets you even one extra listing per year (which I think marketed correctly it would get you more) then you are well ahead of the game. Also you need to factor in the extra $ that will be received because the home has been staged and decreased time on the market.  

I could make a case for homeowners paying also - It is just like philosophy or debate class in college.  I feel a blog coming on.   

 

May 10, 2007 10:03 AM
Nancy Maurer
Whitehall Interiors & Home Staging LLC - Sparta, NJ
Home Stager - Serving No. NJ

Maureen, Thanks a lot for your comments...very helpful!

 

Nancy Maurer

Whitehall Interiors & Home Staging

NJ

May 10, 2007 11:51 PM