Dear Mr. & Mrs. Seller:
Here are some factors you must consider in making your decision to list your home for sale:
1. I only encourage people who absolutely have to sell to be on the market right now.
2. If you are looking to get a certain price for your home you are going to have a very difficult time selling your home.
3. In most circumstances you are NOT going to get what you are hoping to sell your home for. The suggested list price I am going to recommend will most likely make you sick to your stomach.
4. No matter where you price your home, do not be surprised if buyers bid 20% below your list price. However, if you price your home leaving room to negotiate with a buyer you are going to end up selling for a much lower price than you ever imagined.
5. You cannot price your home based on past sales. You must price your home to where the market is going, not where it has been.
6. The biggest mistake sellers are making right now is they start too high and end up chasing the market down.
7. If your home is not sold that means it is overpriced. End of story.
8. If you want to sell your home for the most money possible, put a 30 day sales price on your home. Once you pass the 30 day mark, the market becomes extremely treacherous and it is almost impossible to gauge when and if your home will sell and for what price.
9. Real sellers understand this is a buyers market and they are going to have to make a real concession in order to get a buyer to buy now vs. waiting.
10. Most agents will not be firm enough with you when it comes to price and commission.
IF YOU ARE STILL READING THIS YOU HAVE A CHANCE TO SELL!!
I understand that the points above do not paint a very positive picture for any potential seller. However it is my job to be very direct and honest with any person who is seriously considering putting their home on the market for sale. Potential sellers cannot afford not to be fully educated on what it takes to get a home sold in this market. Mistakes can be extremely costly.
HOWEVER....
There is some very good news!!
If you are fully prepared for the dynamics of this market you can sell your home quickly at the best price possible in today's market. The majority of homes that sell, sell within the first 30 days of going on the market. In most cases, selling quickly means a higher sales price. Despite all the negative real estate headlines, it is very possible to sell your home. And for those sellers who are also buying, you will find a market filled with some incredible possibilities.
I would love the opportunity to review with you the 10 points above so we can determine if now is a good time for you to put your home on the market for sale.
Sincerely,
Your Local Opportunity Specialist
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