Page Title Tags
Yesterday I discussed keywords and the Google Keyword tool. Today, we will explore page title tags.
These are the first of several elements that are in the hidden code for your web site. It is one of several elements that the search engines can see about your page that you and you visitors don't.
Well that is only partially true, because you do see your Page Title Tags. They are in the tab at the very top of your browser when you are on your site. If you are reading this on Active Rain, you will see ActiveRain Real Estate Network at the very top of this page on left hand side.
If you were on your web page, you would see the title of your page there as well. If the name of your company is "Staged Homes Sell" it shows up because in the hidden code on your page this is what is inserted as the title of your page.
To see your hidden code, right click on some where on your page where their isn't an image. A box will appear with a variety of labels. Click on "View Source" or "View Page source." This will display the source code for your entire page.
At the top of this code is the "Header" code. This is where several critical elements of your web page are placed. Including your title.
If you live in Minneapolis, like I do and your company is called "Staged Homes Sell" you will see code that reads: <title>Staged Homes Sell</title>
My tip for you is to change that code slightly. Change it to: <title>Staged Homes Sell in Minneapolis</title>
By adding the "in Minneapolis" you provide the search engines with important information. They will now be more likely to post your web site in the top of the listings when someone searches for "staged" and/or "Homes" and also use word "Minneapolis." I will discuss this more in a future article.
Geographical keywords added to your business keywords are a surprisingly under appreciated way to get a higher rankings in the search engines.
The first place to make this change is in your Title Tags. Not only will it help you get higher rankings, when people see your page, it gives them a better sense that you are like them, local. And that helps build your standing in their eyes by virtue of affinity.
More on this tomorrow. And don't forget to sign up for information on Market Maker.
Market Maker is specifically designed for the Home Staging Industry. It will put your web marketing on auto pilot and pay for itself!
Go to http://homestagingbusinesstips.com/MarketMaker/ComingSoon.html
Word to the wise. Market Maker is a powerful tool that will give participants a competitive advantage in their market place. Its power could be diluted if everyone in a local market used its techniques, therefore it will be made available on a first come first served basis. Initially it will be limited to just 30 participants and they will all need to be from different telephone area codes.
If someone in your area beats you to the punch you may need to wait a year before being able to access its powerful features. You are getting a head up on this as a reader of my blog. Take advantage of that and sign up now to get a shot at being at the head of the line when it launches sometime next week.
http://homestagingbusinesstips.com/MarketMaker/ComingSoon.html
Best Wishes
Earl Netwal
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