facebook advice: Facebook Fridays - Is Your Marketing Bad A$$ or Just Bad?
- 07/19/18 03:22 PM
~ Facebook Marketing Tips ~
Did you notice last month that FB eliminated their seldom used "Trending" option that gave users a snapshot of the topics that were popular across the platform? Currently, they are testing a couple of new options to help us all stay informed. Those include "Breaking News Label" and "Today In". Both of these are supposed to ensure the news we see on FB is trustworthy and from reliable sources. If you do not see these options yet, do not be alarmed as they are being tested only in select markets and with specific publishers. More to come … (25 comments)
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facebook advice: Facebook Fridays - Using Themes To Grow Your FB Presence
- 07/12/18 09:52 AM
~ Facebook Marketing Tips ~
Did you know that themed posts typically perform well on FB? With summer in full swing you can do a whole series on "fun things to do this summer in Podunk", generate some buzz around a favorite activity (places to swim, hikes, garden activities, etc.), and even capture a new audience with questions, polls, and contests that have summer related themes. You could even take a photo of something unusual in town and offer a "prize" (maybe your buyer or seller guide since many families move in the summer, a cooler for those beach trips, or something … (34 comments)
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facebook advice: Facebook Fridays - Reach Your Goals With A Plan Of Attack
- 07/04/18 02:28 PM
~ Facebook Marketing Tips ~
I am surrounded by planners in my family which has helped me stay focused when I start to wander away from my intended goal. Do you have a plan? A strategy to generate new clients from FB? If not, now is the time to take a long look at your marketing and decide what you can do to reach your goals. If nothing comes to mind, perhaps it is time to hire someone to assist. The point is...we need to stop doing the same old thing and expect better results. FB can be a great marketing tool … (19 comments)
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facebook advice: Facebook Fridays - Re-Share Your Epic Content To Increase Exposure
- 06/28/18 02:56 AM
~ Facebook Marketing Tips ~
You created epic content (which article just came to mind?), shared it via social media, then probably forgot about it. Hey, it happens. Do you know that typically less than 5% of your followers will have seen that content? Not to worry, by periodically (today for instance) re-sharing your best content, you can reach a whole new set of consumers as well as a different segment of your loyal followers. If the article is evergreen, you might want to consider sharing it each month with a couple of boosts throughout the year to get more eyes on … (35 comments)
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facebook advice: Facebook Fridays - Tips To Avoid An Outdated Biz Page
- 06/21/18 08:10 AM
~ Facebook Marketing Tips ~
Facebook made a bunch of updates again this month and a couple of them are definitely worth a mention and possibly a long look by you. Facebook Pixel got tweaked and is something you should spend some time this weekend getting more familiar with. They also updated target audience advertising and that roll-out should kick in early next month. These are just 2 of the recent updates that should help marketers and consumers alike. Are you staying up with the changes?
Did You Know...According to Facebook, there are currently 2.2 billion monthly active users. How many of them do … (12 comments)
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facebook advice: Facebook Fridays - What's In Your FB Toolbelt?
- 05/23/18 03:49 PM
~ Facebook Marketing Tips ~
Facebook contests can be a good way to generate a lot of new interest and additional brand exposure. Now that the weather is warming up (or already hot) in many areas, what do you think are fun, interesting, or entertaining FB contest ideas that consumers in your area would participate in? Do share your ideas...you might just help someone else or take-away something you can try from one of their examples.
Did You Know...According to Wordstream, 39% of FB users are connected with people they have never met. New prospects often lurk before reaching out. Perhaps you should make contact … (28 comments)
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facebook advice: Facebook Fridays - What Happens When You Mix Things Up?
- 05/09/18 02:03 PM
~ Facebook Marketing Tips ~
Do you sometimes feel like your FB marketing is like being in the Bill Murray movie, Groundhog Day? Eventually, even successful choices if done over and over will begin to become less effective. This week try something out-of-the-norm and see how your readers react. It can be as simple as a question or photo message or as elaborate as a contest. Just mix it up and see what transpires. You may be pleasantly surprised with the results.
Did You Know...According to Statista, 81% of U.S. adults aged 18-29 use Facebook. 78% for 30-49, 65% from 50 to 64, … (23 comments)
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facebook advice: Facebook Fridays - Who Is In Your Tribe?
- 05/01/18 03:33 PM
~ Facebook Marketing Tips ~
Do you know what the easiest way to generate a steady stream of Facebook leads is? It is not ads nor is it FB groups, although both should be an integral part of your overall Facebook strategy. It is simply to engage those who make contact with you. Acknowledge those consumers who leave a comment, respond to your private messages, and even seek out those who leave a like. The more "touch" you provide, the better your chances are of creating leads that turn into clients.
Did You Know...According to Gizmodo, there are over 300 million photos posted … (43 comments)
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facebook advice: Facebook Fridays - Be Informed and Avoid Getting Snakebit
- 04/25/18 02:47 PM
~ Facebook Marketing Tips ~
Facebook has gone under the hood and made a bunch of privacy and advertisement adds, changes, deletions, and updates over the past month to better protect information and to improve the user experience. They have clamped down on what 3rd party apps can access (i.e. member lists, events, affiliations, groups, photos, etc.), improved page authenticity (to reduce fake accounts), made privacy tool updates, and plenty of other changes. What have you noticed?
Did You Know...According to Pew Research Center, 68% of U.S. adults use Facebook making it the #1 most frequented social media platform. Are you generating leads … (26 comments)
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facebook advice: Facebook Fridays - How Effective Is Your FB Marketing?
- 04/18/18 04:00 PM
~ Facebook Marketing Tips ~
How often do you check your Facebook Analytics? Did you know you could? A quick way is via the top menu on your FB Biz Page. Click on "Insights". From there you can get a quick snapshot of your FB reach, views, likes, engagement, new followers, ad/boosted information, and a host of other great data that can help you measure your marketing effectiveness. What does yours say about your FB efforts?
Did You Know...Facebook currently supports over 70 languages! Targeted marketing to a specific cultural user base or niche demographic has never been easier. ;-)
Has anyone got the urge to run … (29 comments)
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facebook advice: Facebook Fridays - Conspiracy, Compromise, or Opportunity?
- 04/11/18 01:49 PM
~ Facebook Marketing Tips ~
Up to 87 million U.S. based FB accounts were compromised when their (our) information was inappropriately shared with research firm Cambridge Analytica over the last couple of years. Who cares! If we have an online presence our information can be scraped by those who know how to do it.
Instead of worrying about a compromise, I prefer to use my resources to improve my online posture, and I know FB can and does help me do that. I will leave the conspiracies (or told-you-so's) to those with more free time on their hands...I just want to generate new biz! What about you?
Did You … (25 comments)
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facebook advice: Facebook Fridays - Heard Any Good Conspiracies Lately?
- 03/21/18 02:41 AM
~ Facebook Marketing Tips ~
I finally had enough of the conspiracy rants yesterday centered around the Cambridge Analytica fiasco so I avoided the platform, even steering clear of my favorite local groups. I am back today and focused on the things that work for me to generate consumer interest and new prospects. Sometimes it is best to take a step-back and gain perspective than to respond to morons when under-informed users start to make a spectacle of themselves!
Did You Know...according to the PEW Research Center, 76% of Facebook users say they visit the site at least once a day. How are you … (16 comments)
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facebook advice: Facebook Fridays - Taking a Social Media Leap of Faith!
- 03/14/18 03:13 PM
~ Facebook Marketing Tips ~
I was derelict in my Facebook Fridays group management duties recently and there was an uptick in spammy articles posted to the group that really were better suited elsewhere. It got me thinking...when we bombard consumers with the same things over and over again on social media, are they deleting, hiding, or ignoring our efforts? Keep them interested by posting a wide variety of information at various times instead of the same strict schedule. Try it...I bet you see an uptick in engagement.
Did You Know...according to eMarketing, 71% of U.S. Internet users access a social media network at least every … (26 comments)
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facebook advice: Facebook Fridays - What Say You?
- 02/28/18 03:00 PM
~ Facebook Marketing Tips ~
Hopefully those that made commitments to use or improve their FB usage in 2018 are still following through with those plans. Are you? Anyone decide they were going to use Facebook ads/boosts more often (or for the first time) in 2018? How is that going? Perhaps you are like me and only tweaking a few things this year. Any results from those efforts yet? What say you Rainers?
Did You Know...according to Statista, the largetst number of Facebook users by age in the U.S. are those who are 25-34. There are 58.3 million millennials using the site! If you … (19 comments)
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facebook advice: Facebook Fridays - FB ChaChaChanges Things Up Again!
- 02/21/18 02:59 PM
~ Facebook Marketing Tips ~
It was a very busy month for Facebook, complete with several new updates and changes. For instance, Ads Manager and Power Editor were finally merged. Page insights has been tweaked (again) and both privacy and the protection of data were refreshed. If you were affected or noticed these or other changes, what do you think of them? For the rest...keep pressing on to reach and exceed your FB goals.
Did You Know...according to eMarketer, nearly 60% of U.S. Internet users selected FB to watch videos online in December 2017. Are you taking advantage of that factoid and generating new … (36 comments)
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facebook advice: Facebook Fridays - Key Ways To Give Your FB Presence A Facelift
- 02/14/18 01:51 PM
~ Facebook Marketing Tips ~
I did a serious purge this week on the FB groups I am a member of and it feels great to be down to a manageable list again. While they are a fantastic way to generate ideas, learn, network, and even pickup prospects, if we cannot manage them our effectiveness drops off quickly. If you are not an active member of a few Facebook real estate groups, I would encourage you to join a couple. Start Here. There are plenty of good ones so share your favorites in the comments below.
Did You Know...according to Adespresso, advertisers spend … (37 comments)
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facebook advice: Facebook Fridays - Do You Practice What You Preach?
- 02/07/18 03:04 PM
~ Facebook Marketing Tips ~
I sure wish everyone bashing FB would take their own advice and actually leave the platform. There, I said it! I must have read 10 articles/FB threads this week about Facebook's demise, rants about their newsfeed changes, security concerns (for the umpteenth time), the direction Zuck and his team are taking the social media giant, and in each case the author(s) mentioned we should leave the site.
I checked each of the author's SM profiles and all of them have robust FB biz pages that were very active. Bash, reap, bash some more, reap still more...hypocritical. Credibility … (32 comments)
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facebook advice: Facebook Fridays - Everyday Can Be Super On Social Media
- 01/31/18 02:37 PM
~ Facebook Marketing Tips ~
Is it more hype and hoopla than a substantial overhaul? Since the news feed changes last month I have been waiting for a decrease in activity and engagement or at least a shift in what comes through my feed but so far everything appears to be status quo. Have you noticed anything yet? If so, I for one would love to know what effects you are seeing so please share your experiences.
Did You Know...according to Wordstream, over 50 million businesses are on Facebook. All the more reason to ensure our biz pages stand out from others in our … (51 comments)
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facebook advice: Facebook Fridays - Have You Lost Your Social Media Focus?
- 01/24/18 03:13 PM
~ Facebook Marketing Tips ~
...and I smiled. Small talk with an agent this week who mentioned she was not getting clients from social media and was closing her accounts. I cannot say I was all that surprised. She had plenty of head knowledge from various webinars/seminars but had the set it and forget about it mentality. She did not get it...when you take the SOCIAL out of SM, you might as well shutdown your accounts because there will be zero prospects, leads, or clients from that source. All I could do at that point was wish her well knowing it was … (22 comments)
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facebook advice: Facebook Fridays - Who Is Doing Your Social Media Heavy Lifting?
- 12/20/17 02:01 PM
~ Facebook Marketing Tips ~
Hopefully the stockings have already been hung, the shopping is done, preparations for family/friends are finalized, and you are ready for holiday overload! While not important for Christmas (or whatever events you decide to follow/or not), it is the perfect time to catch up on our social media marketing. Why now?
Because nearly everyone in your community who is looking to buy or sell a home in the near future is off of work at least for a day. Rest assured, millions will be on FB and so should we. Post this weekend, setup a boost/ad to … (33 comments)
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