advertising: Target Your Message and Say It with Class - 01/08/10 02:41 AM
I knew something was up.
A couple weeks ago, I commented on the  abrupt change in Target ads this Christmas.  The store has always presented itself as the place to go for trendy clothes and housewares at a reasonable price, but recently their ads downplayed style for savings. The "frugalistas" of the fall ads were replaced by the "apologetic-istas" of Christmas who were sorry they gave or got such nice gifts there.To be fair, there were other Target ads this holiday season, but the three I mentioned were the red flags that triggered my previous post. 
It  turns out that the ads … (5 comments)

advertising: From High Tech to "Well, shucks" - 12/29/09 02:56 PM

For years, you could always tell a Target ad from the competition. There weren't contrived scenarios that told you you'd get a good deal shopping at Target.  Instead music and fast moving images were juxtaposed one against another, then the familiar red logo would appear.
You felt you had just seen something clever, trendy, and effective.  You never came away from the ads knowing that lamps had been slashed to 2/$9.99, but you always felt that Target would give you both value and style for a reasonable price.
This year, apparently the store decide that smart, trendy ads weren't enough, … (0 comments)

advertising: Raving Fans - 05/07/07 03:48 AM
As we all know the best form of advertising is word of mouth. The best way to create some word of mouth advertising is to make sure that you turn each client you work with into a "Raving Fan". A raving fan will continually recommend you and sing your praises to their family, friends, and co-workers. We all know that referral business is really based on the level of customer service that you provide to each and every client so take a moment and ponder the following questions:
Do you fully serve the needs of your customers? Do you have a … (1 comments)