marketing: Becoming Everything to the Consumer on Your Website: Creating a Real Estate Mash-up
- 07/21/08 03:02 AM
This post is really to direct you to a post on my blog that went up yesterday. It has already generated an interesting discussion, that I believe can be useful to the members of Active Rain. First a little background, the open source movement is providing us with wonderful programs that we can use for our websites to help improve their functionality as well as the interactions with our clients. Along with this movement, more people are moving onto the internet to find information which they need to help them, like assistance with a real estate transaction. Sites like Zillow or … (20 comments)
marketing: Book Review: naked conversations by Robert Scoble and Shel Israel
- 04/30/08 05:18 AM
Last week I came across a post here that was questioning why people were no longer active on AR. I wrote such a post myself, when I reached a certain goal to my surprise, and I am sure that others have too. One of the commenters expressed trepidation over blogging, so I sent her an e-mail for encouragement, which she appreciated. My mind played with this question, which led me on two courses this past week. I went to check out some people who had built up points in my area, but who were not participating in our forum here. Everyone … (9 comments)
marketing: This Book's For You
- 04/28/08 04:28 AM
I poured myself a cup of coffee, before heading out the door with my book in tow. My wife wanted me to wait, since she knew that my daughter would be grabbing her favorite book to join me. We have a slight chill in the air here in Houston, which is a nice change from the humidity of last week. I take my time, but my daughter decides to go to her room, so I head over to a spot in the garden to read. I have various reading nooks in my garden, and I am actually building a little tea … (10 comments)
marketing: Exit Interviews: You have finished the job, so should you find out how it went?
- 04/17/08 01:05 AM
Last night, I started to think about my clients life and how I interact with it. As an inspector, my contacts with the consumer are fewer than a Realtors, so I try to make sure that there is a connection. I love to read marketing books, but mainly I call upon my experiences with other firms to develop my ideas. There was a regional manager who was not well liked by those under serving under him. He had a belief that applying duress to your work would make you a better manager. He was quick to insult, and with his nearly … (7 comments)
marketing: Which Brokerage Should My Daughter Use to Sell Her House?
- 04/09/08 01:20 PM
My daughter is concerned. She has worked hard updating her doll house, but she thinks that the cost may be too much for her. She is interviewing Realtors now to see what sign will be sitting in front of her precious home. Since her vocabulary is limited, she forcefully says down when asking them to sit. Her first question could be philosophical (where are you?), but it has more to do with her desire to play hide and seek. This has not deterred her though from wanting that perfect branded sign in front of her home. Marketing is a fascinating way … (15 comments)
marketing: Ten Things that I Want to Market About You
- 02/20/08 06:02 AM
While at a business over breakfast meeting this morning, I was sitting next to a woman who was a business consultant. Since I had worked in this field briefly (and I still do from time to time), we had something to talk about. She said one thing that made me think about my marketing though. She said that everyone should have at least ten different marketing campaigns going on at any given time. The number seemed high to me, but later, I attempted to see if I had ten campaigns going, and how I was doing with them. Here is my … (16 comments)
marketing: Conversations in Space
- 11/27/07 08:41 PM
My son, who is just starting Middle School, is reading Huxley's Brave New World. He is peppering me with questions, so I pulled my copy down from the shelf to start rereading it. My edition includes the foreword written by the author for the second edition. Huxley argued for a decentralization in society (well, mainly government) as a solution to totalitarianism, but he did not forsee the ability of humanity to achieve such a goal. Maybe we have found it with this forum. When reading another post about blogging and working, a study about the public's perception of Realtors and their use … (2 comments)
This post is really to direct you to a post on my blog that went up yesterday. It has already generated an interesting discussion, that I believe can be useful to the members of Active Rain.;)
;)
