getting a listing: WHY WE DIDN'T GET THE LISTING....
- 09/05/09 07:16 PM
We've all probably gone after listings, thought we had a good chance, but ended up not getting the job.
WHY?
Because the agent....
PRESENTATION
... didn't submit a formal presentation to a client who places a lot of weight on marketing materials
...or provided a presentation but used an old MLS picture of the property BEFORE the prospective client made tons of improvements, and ended up infuriaring the client. The agent should have at least take a new picture. It might have been better to have NOT used a picture than using one that shows the property as looking run-down
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We've all probably gone after listings, thought we had a good chance, but ended up not getting the job. 
;)
;)
;)
