california morgage expert: Brad Andersohn Told Me To GET OVER IT (How Blogging Put Me On the Evening News) - 09/11/08 01:32 PM
Rich, you ask us why we are here on ActiveRain on your featured post of today. Of all the ways I can think of to answer this question, the one I never would have said is this: "For Free Publicity".
You see, while I see the value of free publicity, I didn't start blogging to get noticed by the media.
Here's the truth:  I fight the irresistible urge to place a paper bag over my head when I am asked to be interviewed on camera. It is happening more and more often these days, thanks to my blogging.
When I had … (63 comments)

california morgage expert: Has The American Dream Been Poisoned? - 05/16/08 04:40 PM
The FORECLOSURE EPIDEMIC and the MORTGAGE CRISIS that has rocked our economy to its very core, will be discussed and debated for years to come. Historically, it will forever define this decade, and, along with 9-11, leave an imprint on an entire generation.
Will we remember this as the decade when the American Dream became poisoned? Maybe there will never be a recovery or a return to the way it was. Maybe we are scarred for life.
Have we turned an entire generation into RENTERS? Clearly, a bitter pill has been swallowed.
Last Sunday I came face to face with over 25 people who applied to RENT my daughters … (38 comments)

california morgage expert: For Listing Agents Only: Nothing But Net Because Rebounds Don't Count - 05/13/08 04:05 AM
 Do you realize how many people "forget" to tell their lising agent that they have an equityline behind their first mortgage?
Who don't even understand that an equityline is something different from a credit card (which must be paid off in conjunction with selling their house)?
Who do not understand that unpaid property taxes must be paid when they sell their house?  Who think "net" means the basketball court in their backyard?
Wishful thinking or simply clueless? I'm not sure, but ask any mortgage broker. It happens all the time.
Worse case scenario: Selling price is not enough to cover everything the seller REALLY owes … (10 comments)

california morgage expert: Inside The Mind of An Internet Shopper: You Can't Land A Prize Fish In a Murky Lake - 03/01/08 04:16 AM
ITS 2 AM AND THE PAJAMA WARRIORS ARE THINKING ABOUT REAL ESTATE
There is something sadly ironic about all those "pajama warriors" who apply online for a mortgage at 2AM. I often wonder why they are choosing a mortgage company in the most impersonal way EVER, yet are desperately seeking one of the most personal relationships in the business world.
Crazy, isn't it? But then, its a brave new world out there.
Isn't that what we are supposed to be doing with our blogs? Allowing people to connect with us personally? Aren't we trying to teach the Internet audience that there IS a better way to choose a real estate professional than a … (41 comments)