5 Ways to Add Punch to Your Community Profiles

Real Estate Agent with Solutions Real Estate CA DRE #01490977

Sunset at South Carlsbad State Beach - Jeff DowlerWe all know to write original content that is of interest to consumers who are looking to buy and/or sell.

And while many articles should probably be about the buying and selling process, writing local content posts is smart...for sharing your knowledge, attracting business, and for SEO purposes. That's not news for anyone who has been blogging for a little while.

Writing Localism posts is a personal choice, and many writers are on board. Others aren't, some because they choose not to be and perhaps get plenty of business through focusing on other topics. Some folks may be resisting because they don't know how, it doesn't interest them, or they don't see the value.

If you are writing localism articles for your area, or are thinking about it, here are some thoughts on adding punch to your community profiles:

surfboardWrite about the communities you know and service, but don't miss out on adding new areas to your repertoire. The research and the driving around you do will make you a better and more knowledgeable agent for your buyers.

surfboardUse plenty of ORIGINAL photos - buyers love photos on listings, so you should dress up your community profiles with plenty of photos too. It makes them more interesting to look at, and is particularly important for folks who may not know those areas at all - there's a ton of info in a photo. Grab your camera and spend a little time touring the neighborhood between appointments or when out running errands. I snap dozens of pics since I'm never sure which ones I will want to use, and to allow for some that just don't turn out.

surfboardAdd a video or two. I don't always do a video (yep, sometimes I actually forget my Flip). Or I may go back and add one, or do a video tour of a community as a separate post. However you use them, know that readers seem to like videos (if the stats for viewers of YouTube are any indication) and you will get more bang for your buck. Free.

surfboardMake it interesting and make it real - sounds easy, and usually it is. Think about your reader, who might not know anything about the area, and pretend you have them in the car and are telling them about the area. Make them feel as if they are right there in the community, seeing what you are seeing. It's so much easier to write if you have been there yourself, but don't feel that you have to tell everything there is to know. Be yourself (remember transparency) and you will enjoy what you are creating.

surfboardAdd links and Keywords - I am always able to find a ton of other information to share with readers when writing a community post, whether it be previous related personal articles or other sites on the Internet. I try to share links to the tourist attractions (e.g., museums, parks), restaurants, things to do and other activities I point out. Share the community website if there is one since they usually offer lots of information for visitors (e.g., a Chamber of Commerce site or the town website). And don't forget about making your writing keyword rich.

Self Realization Fellowship in Encinitas - Jeff DowlerMake sure you highlight those things that may of particular interest. In my area I make sure the beach is a star (READ - The Beaches of Encinitas: A VIDEO Tour) because it's such a big part of life here in SoCal.

Or your community may be known for something special which you will want to talk about - think of Hershey, PA? Or Sonoma or Napa, CA? How about Daytona, FL? Got the idea?

A side benefit to community profiles? Well, you now have a great marketing piece, as well as a post you can link to whenever you are writing about the area, say the housing options or your market reports. Relocating folks will likely find your articles when they search, but you can always share the links with people coming to your area from out of state as an introduction and include them in your relocation kits. 

Lastly, know that these types of posts are popular. In doubt? Here are stats from a few of my community profiles on AR (these are the click throughs). 

 Carlsbad (Historic Route 101 - video)   


 Cardiff by the Sea




 Encinitas Ranch


 Leucadia - Surfer's Beach Community


 Carlsbad Village


 San Marcos


 San Elijo Hills


 Rancho Santa Fe - Luxury Community


 Lake San Marcos


My feeling is one of the best ways you can demonstrate you are the neighborhood expert and mean it is to write community profiles. If you are not doing so yet, then take the plunge. And if you are, just keep at it.


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If I can provide more information about Escondido, Carlsbad and surrounding areas, or the housing market in general, or otherwise assist you in your homes search, please contact me by phone or text at (760) 840-1360 or email me at JDowler@remax.net.

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All content copyright © 2009 Jeff Dowler Carlsbad Homes and Real Estate Tidbits


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Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Thanks for the tips. I was thinking about writing about some of the areas that I service, but you may have already beat me to it--since I live in Encinitas. Hhmmmm.

May 01, 2009 02:53 AM #1
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team

This is a good reminder, been meaning to do some of this for a while.  thanks!

May 01, 2009 02:58 AM #2
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!

Great ideas and Thoughts; great thoughts I can readily use. Thanks Jeff

May 01, 2009 02:58 AM #3
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Hi Jeff-Excellent tips. Thank you for sharing. This is a bookmark post for sure. Enjoy your Friday <SMILE>

May 01, 2009 03:03 AM #4
Suma Kakani
Northern IL Realtor - Keller Williams Success Realty - Prairie View, IL

Great , excellent ideas. thanks a lot for sharing.  

May 01, 2009 03:04 AM #5
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Good Morning Jeff, If anyone should be paying attention to this , it is me. I have strayed of late from my responsibilities with Localism.

May 01, 2009 03:27 AM #6
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Very good advice...you've made me think about giving my localism posts much more pizazz.    Thank you!

May 01, 2009 04:34 AM #7
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

There are so many things I need to do right now and while I love it, I don't know what to do first. I'm doing several of the new Domus sites (crazy about the concept, etc.) and that has kept me sidetracked from my localism stuff. Great points here Jeff. Thank you.

May 01, 2009 06:50 AM #8
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Jeff I have been trying to write more Localism Post, so thanks for the advice, I can use it.

May 01, 2009 09:25 AM #9
Gail MacMillan
Titusville, FL

Hi Jeff...you've done a great job of showcasing exactly what you mean.  I haven't introduced video yet....I still enjoy well done stills.  But the day may be coming when video is just expected!

May 01, 2009 10:14 AM #10
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Melissa - I wouldn;'t let that stop you. There is lots to write about and I suspect we have different perspectives. Would love to get together sometime just to talk.

Rosemary - well I hope it provides you with an incentive. Getting started is sometimes the hardest part, at least it was for me.


May 01, 2009 11:52 AM #11
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

We agree it is a great way to show your areas of expertise.

May 01, 2009 11:53 AM #12
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Jeff Dowler, CRS

The Southern California Relocation Dude
What's my Carlsbad CA Area Home Worth??
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