In case you missed it, our guest today on Social Media Edge was Jeff Turner, president of Real Estate Shows, serial entrepreneur, and Renaissance man. Jeff also reigns in my mind as the most active listener I have met in person to date.
Much of our talk today revolved around effective ways to build community around a company or brand. Obviously, if you are marketing yourself, YOU are the brand, so this has value for everyone.
I have a lot of respect for Jeff, and I was again struck by how sharp he really is. To give you some idea of how well-respected he has become, Chris Brogan called him a "superhero" during our recent interview with him in November. Yes, truly.
At any rate, I just wanted to encourage you to listen if you have a chance, as there are some terrific lessons therein, and it was a somewhat high-level discussion of social media and its potential. You can also learn about Jeff's "missing ingredient" when people speak of building community. If you have no idea what any of this stuff means, maybe you should be listening more often. :-)
One of my favorite statements today was when Jeff spoke of how our behavior determines our values. This is solid truth, in my humble opinion.
Give it a listen sometime:
http://blogtalk.vo.llnwd.net/o23/shows/show_801141.mp3
Thanks for reading - and listening!
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