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Your Home is On the Market - But... Is It Getting Shown?

By
Home Stager with http://atlantahomestaging.net

A common challenge for many homeowners, who have their home on the market, is the frequency in which their home is getting shown. When a home fails to bring the potential buyer, it leaves the homeowner guessing as to why. 

In the case of this home (see below), it was in an incredible location, priced comparably to those in the area but, had only two showings in two months. 

When this home first went on the market, it was vacant. The homeowner, having heard of home staging, decided to bring over a few pieces to help bring warmth to the home (enter the orange sofa, palm tree and TV which you can see in the before picture below). While definitely on the right track, the home still lacked appeal. 

The homeowner, feeling a little frustrated, decided to call in Atlanta's premier home staging provider, Georgia Interior Solutions. Rather than have the homeowner remove the orange sofa, I decided to incorporate it into my design plan. More on that decision can be read at my previous post titled "how we dealt with an orange sofa.

With the staging complete, I supplied the homeowner with my after pictures (which we include at no additional charge) to pass over to their agent. Those pictures, along with the warmth and cohesiveness that the home staging provided brought a binding contract in 1.5 weeks after staging.

Here's a before and after picture:

 

Before and aFter Picture Home Staging

 

And the wonderful testimonial from the homeowner:

Home Staging Atlanta Testimonial

Posted by

Home Staging Atlanta - Kathy Nielsen - 678 522 8392

 TOP 10 Professional Stager of the Year in the

United States 2013  - RESA


This Atlanta home stager understands what it takes to separate your home or listing from the others on the market. Armed with a massive inventory, we can add the furniture and accessories befitting the style of the home as well as the demographics of the buyer. We also provide our after pictures at no additional charge. 

 

Atlanta Georgia Home Stager Kathy Nielsen

 

Our Atlanta home staging services have helped hundreds of sellers secure a contract quickly. Visit our website at http://atlantahomestaging.net to see first-hand the solutions for selling your home, listing or flipped property. Contact us today to schedule your appointment by emailing Kathy at Kathy@HomeStagingAtlanta.com or by calling 678 522 8392. We've got the furniture and accessories your home needs!

 

 

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Comments(52)

Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA

It looks great & I can see why buyers were drawn to visit the house.  It is hard to believe sometimes that people cannot look beyond the stuff in, or not in the house, & just look at the house they are actually buying.  In any case most of my sellers are short sales or have no money to do anything these days.

Nov 30, 2010 05:35 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

It sounds to me like you ought to make a reality TV series for HGTV on staging with really challenging situations.  YOu could probably do it.

Nov 30, 2010 06:30 AM
Paul Silver
Tiverton, RI
Rhode Island full service real estate firm

Great Staging can indeed make all the difference... we have a few homes we have staged ourselves, and have now moved to using a professional for our higher end homes... makes all the difference in the world...

Nov 30, 2010 07:16 AM
Kelsey Barklow
Hurd Realty - Johnson City, TN
423/948-9154

I wish I could talk my sellers into home staging. I have two vacant listings that have had NOT ONE showing since they've been listed and there is really nothing inherently wrong with them. Thanks for the post.

Nov 30, 2010 07:42 AM
Kathy Knight
Intracoastal Realty Corp - Wilmington, NC
BROKER, ABR, CRS, GRI, SFR, SRES

Good for you Kathy. That room looks beautiful. 

Nov 30, 2010 09:16 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Beautiful job and wonderful testimonial. I hope you're using this one in your marketing materials!

Nov 30, 2010 09:36 AM
Terry Meyer
Berkshire Hathaway HomeServices Sound Realtors - Olympia, WA

Kathy, Great advice.  The stager that I use has a little motto that I often relay to my clients.  "The cost of staging is always less than the cost of your first price reduction."

Nov 30, 2010 09:49 AM
Carol Tunis
Florida Homes Realty & Mortgage - Saint Augustine, FL
Carol Tunis...a "HouseSold" name!

Nicely done! Thank you for your advice...

Nov 30, 2010 10:07 AM
Dennis Neal
RE/MAX, Big Bear - Big Bear Lake, CA
Your Home Sold in 21 Days or We Sell It For Free

Staging and a realistic price will always win out in the market.

Nov 30, 2010 10:35 AM
Gary & April Greer
Realty ONE Group Southwest - Temecula, CA
Real Estate Professionals

Great job!  What seller's fail to realize is that their home is being shown...online, constantly.  No physical showings usually means an unrealistic price OR in this case the online shoppers did not like what they saw.  Good thing the seller realized they needed you. 

And I LOVE the orange sofa :-) April

 

Nov 30, 2010 12:20 PM
Rhonda Abbott
Howard Hanna - Wadsworth, OH
Wadsworth & Greater Akron, OH

Great testimonial...and great job making that orange couch look positively divine!

Nov 30, 2010 12:44 PM
Simon Mills
Mills Realty - Toluca Lake, CA

A great testimonial of why staging works and also why pictures are so important.

Nov 30, 2010 01:40 PM
Victoria CB Trees
Victoria CB Trees Real Estate Services - Chiloquin, OR
Principal Broker

Great post, now if I could only get some of my clients to read it... :-)

Nov 30, 2010 02:49 PM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

It definitely makes a difference.  Thanks for your post Kathy, and congratulations on a job well done.

Nov 30, 2010 03:12 PM
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

There are only 3 reasons that a home doesn't get shown or sold.

  1. Price
  2. Price
  3. Price
Nov 30, 2010 07:35 PM
Margaret C. Taylor
Century 21 New Millennium MD - Mechanicsville, MD
St Marys/Calvert/Charles MD Real Estate Agent

Great job.  It still amazes me what a difference you can make.  I don't have that talent.  Margaret C.

Dec 02, 2010 11:12 AM
Jan Laurie
JL Residential Styling & Staging - Nanaimo, BC

Terrific post. Congratulations on a super job and a quick sale. Selling that quickly is something to brag about in this market. If only the majority of homeowners would call us up before they engage the Realtor. We could help them off to a strong start right from the beginning.

Dec 02, 2010 04:51 PM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

I'm a huge believer in staging. It works! Nice job Kathy.

Dec 04, 2010 01:26 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Great job, hardly notice the orange sofa in the final pictures.

Dec 05, 2010 06:56 AM
Liane Thomas, Top Listing Agent
Professional Realty Services® - Corona, CA
Bringing you Home!

What a wonderful job. Congrats on helping a homeowner sell in this market. 

Dec 23, 2010 02:03 AM