Agent Media Kit - Biggest Home Seller Mistakes

By
Real Estate Technology with ActiveRain
https://activerain.com/droplet/4b4v

Biggest Home Seller Mistakes ThumbnailThis is a media kit for members of the ActiveRain community who want to leverage our recent infographic on the Biggest Home Seller Mistakes to get their name printed in local print/online media sources.

Make sure you read the post Press Coverage and PR Basics for Real Estate if this is your first time working with the media or if you simply need a refresher.

 

In this media kit we have provided:

Our goal is that any articles that get printed are about YOU as the real estate agent, not about ActiveRain as a company.  Adding your experience and local flavor should accomplish that.

All we ask is that the article includes a link to http://www.activerain.com/seller-mistakes. When ActiveRain is cited as the source of the survey data and infographic, it builds on our domain authority and helps everyone's blogs on the site to rank higher.

 

HTML Embed Code

If you are working with an online news agency and they request a copy of the infographic, please send them this HTML Embed Code Text File that will properly source the infographic back to ActiveRain.  The story they write should be all about you as the agent, but we still need to make sure the ActiveRain gets the proper citation on the data.

 

Customizing the Press Release

ActiveRain has already written the bulk of the Biggest Home Seller Mistakes Press Release for you.  All you need to do is customize it with your own local angle on the story and your business contact information. Any text in red that you see in the Word Document needs to be changed. Don't forget to convert all of the text back to black before you sent it off to the reporters!

We have included a PDF example of what that final press release should look like. Please use this for inspiration only!

 

Know Your Data

Any time you are approaching the media, it is important to understand how your data was collected. Reporters want to make sure that the information is trustworthy.

The information from “Biggest Home Seller Mistakes” was compiled by surveying more than 1,000 members of the ActiveRain community.  Real estate agents were asked to identify the top three mistakes sellers make that negatively impacts the sale of their home.  The final voting breaks down as follows:

Infographic Data Breakdown

 

Let Us Know How it Goes

We want to know where you get published, make sure you leave a comment in this post or email one of our community managers if you hit paydirt!  Good luck, and thank you for being a leader in the ActiveRain community!

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Lynn B. Friedman 01/27/2014 07:16 AM
  2. Roy Kelley 02/02/2014 11:13 PM
  3. Jeff Peffer 04/02/2014 01:57 AM
Topic:
Real Estate Sales and Marketing
Tags:
press media

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Rainmaker
108,994
Kris Neese
ActiveRain - Bellevue, WA
Mr. Behind the Scenes at ActiveRain

Send us a link to the article if you get published, we'll make sure you get recognized on ActiveRain.

Jan 28, 2014 12:03 AM #28
Rainer
132,944
Rebecca Foresee
Alain Pinel Realtors - Morgan Hill, CA
Let's foresee the possibilities . and get results!

The timing of this survey was very good and it helped carve out an opportunity to be active with the local paper.  It looks like AR has been a great teacher and I'll be looking to my colleagues for continued inspiration.  Thank you everyone!

Jan 28, 2014 06:16 AM #29
Rainmaker
1,012,543
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Way cool!  

Jan 28, 2014 06:38 AM #30
Rainer
7,983
Keenan Fernandez
Kingsway Real Estate Brokerage - Mississauga, ON

Awesome. I'm blogger shy but getting the hang of getting out there. Thanks AR for giving me that push.

Jan 28, 2014 05:41 PM #31
Ambassador
1,770,455
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Kris very good information, you did a fantastic job here.

Thanks

Jan 28, 2014 10:29 PM #32
Rainer
37,968
Jill Saddler
Draper, UT
Draper Utah Real Estate Professional - 25 years+!

I've just joined - very interested to see where this goes!

Jan 29, 2014 11:26 PM #33
Rainmaker
233,417
Fulton Gaylord
Keller Williams Realty - Charlottesville, VA
1st-Time Home Buyer Realtor - Charlottesville, VA

Likewise, I'm sure!

I've always been a legend in my own mind...time to test and see I'm really man or myth.

Jan 30, 2014 12:31 AM #34
Rainer
132,964
Cathy Wolters
Wolters Realty & Property Management Company - Cocoa, FL
Your Brevard County Property Management Expert

I joined, this looks really interesting. 

Jan 30, 2014 11:06 AM #35
Rainer
104,669
Bernadette James
Serving Sugar Land, Missouri City, Richmond and Pearland - Sugar Land, TX
Broker-Associate, Keller Williams Realty SW

Bookmarked.

Feb 01, 2014 11:18 PM #36
Rainmaker
264,586
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

We like the idea.

Feb 02, 2014 11:31 PM #37
Rainmaker
264,586
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

We like the new opportunities that AR is offering.

Feb 02, 2014 11:39 PM #38
Anonymous
Mark Boyland
I'm not sure how to explain the %'s because they don't add up to 100%. I realize you asked for the top 3 issues but what is the script to explain the %'s. Also, visually speaking it would make more of an impact if the size of each mistake was proportioned to is amount. Over priced should be huge and then the others a 1/3rd of that size etc...
Feb 03, 2014 03:05 AM #39
Rainer
27,441
Trish Leleux
Keller Williams Realty, CENLA Partners - Alexandria, LA
Signature Service You Deserve

Used the template and sent to our local editor!  Had our advertising contact put a plug in for it to be published also.  We will see!

Feb 04, 2014 12:34 AM #40
Rainmaker
460,615
Katrina Benton
Come Home Inc - Anchorage, AK
Property Marketing Specialist

LOVE this idea!  I have just sumbitted to all the editors at all the news agencies in Anchorage Alaska.  Will let you know when I see it published.  THANK YOU!! :)

Feb 10, 2014 09:31 AM #41
Rainer
9,713
David Bailey
RCS - Fort Worth, TX

I like it even from a lender standpoint.  I can offer additiona information to my clients and my Realtor partners.  

Feb 11, 2014 07:46 AM #42
Rainmaker
274,270
John Buetergerds
Buetergerds Team at Keller Williams Realty Select - Sarasota, FL
The Buetergerds Team

This is going to be great since our last PR just was picked up by the Bradenton-Herald, the "big fish" of papers in our little pond south of Tampa Bay. Hoping to piggyback off that and keep the momentum going. Perfect timing to make this happen. Thanks!

Feb 11, 2014 09:22 AM #43
Rainer
4,757
Chris & Denise Roberts
Sheridan, AR
Do you get a 2nd chance to make a 1st impression?

We are getting ready to submit it from a professional home stager's point of view as well.

Feb 11, 2014 10:29 AM #44
Rainmaker
771,215
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

http://activerain.com/blogsview/4333997/the-1-home-seller-s-mistake-newsday-online-blog-2-14-14#17593895

 

New York's Newsday ran the results from the infographic on their online blog 2/14/2014 with a quote from me.

Feb 23, 2014 10:13 PM #45
Rainmaker
1,052,015
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

thanks for sharing Kris.. great to see you helping us help folks out in the world!

Feb 27, 2014 09:25 AM #46
Rainer
30,210
Deborah Tremblay
William Raveis Real Estate and Home Services - Norwell, MA

This is great, our job have so many moving pieces, it is nice to have a venue to share!

Mar 31, 2014 01:12 AM #47
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Rainmaker
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Kris Neese

Mr. Behind the Scenes at ActiveRain
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