This is a media kit for members of the ActiveRain community who want to leverage our recent infographic on the Biggest Home Seller Mistakes to get their name printed in local print/online media sources.
Make sure you read the post Press Coverage and PR Basics for Real Estate if this is your first time working with the media or if you simply need a refresher.
In this media kit we have provided:
- A customizable press release (Word Doc)
- A sample press release so you know what the finished product should look like (PDF)
- A downloadable JPG of the infographic
- The html embed code of the infographic in case a reporter requests it
Our goal is that any articles that get printed are about YOU as the real estate agent, not about ActiveRain as a company. Adding your experience and local flavor should accomplish that.
All we ask is that the article includes a link to http://www.activerain.com/seller-mistakes. When ActiveRain is cited as the source of the survey data and infographic, it builds on our domain authority and helps everyone's blogs on the site to rank higher.
HTML Embed Code
If you are working with an online news agency and they request a copy of the infographic, please send them this HTML Embed Code Text File that will properly source the infographic back to ActiveRain. The story they write should be all about you as the agent, but we still need to make sure the ActiveRain gets the proper citation on the data.
Customizing the Press Release
ActiveRain has already written the bulk of the Biggest Home Seller Mistakes Press Release for you. All you need to do is customize it with your own local angle on the story and your business contact information. Any text in red that you see in the Word Document needs to be changed. Don't forget to convert all of the text back to black before you sent it off to the reporters!
We have included a PDF example of what that final press release should look like. Please use this for inspiration only!
Know Your Data
Any time you are approaching the media, it is important to understand how your data was collected. Reporters want to make sure that the information is trustworthy.
The information from “Biggest Home Seller Mistakes” was compiled by surveying more than 1,000 members of the ActiveRain community. Real estate agents were asked to identify the top three mistakes sellers make that negatively impacts the sale of their home. The final voting breaks down as follows:
Let Us Know How it Goes
We want to know where you get published, make sure you leave a comment in this post or email one of our community managers if you hit paydirt! Good luck, and thank you for being a leader in the ActiveRain community!