Is Your Blog a Virtual Mess?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Have you ever been into a hoarders house? Maybe in your inspections or listings you may have come across a hoarders house. There's stuff everywhere and none of it is organized. A little of this, a little of that and trash that no longer has any use to it at all. Pots and pans are not in the kitchen, food is everywhere, clothes scattered, etc.. nothing is where it should be.

Is your blog like this? Is your blog and website a mess?

You have a recipe over there, a buyers tip blog over here and a couple listings here or there. Maybe a rant, rave or complaint thrown in. The problem is that Google has no idea what your blog is about. 

Are you trying to rank? Then you may need to reorganize. Don't care about ranking? Then blog away. 

Here's the issue when it comes to organizing a blog:

Many people have several blogs and use them wisely for different purposes. ActiveRain blogs have member's only posts that Google doesn't index. These are perfect for posts that don't bring in business such as a funny quip, story, rant, rave, recipe or images. ActiveRain also does a good job at organizing their blogs with categories, location and tags. Most blog posts can be found easily on a Google search if there is not much competition within about 10 minutes, sometimes less. This quick indexing makes ActiveRain perfect for posts that have a short expiration date like listings or events. You can put the post into various categories and really narrow down the search field. However, the URL structure and our basic blogs are not as properly designed as they could be. Great URL structure for a blog like this would be: It clearly identifies several things: the main domain (activerain), the blogger (tammy emineth), the category or tag (seo blogging) and the post title. This is perfect URL structure for Google to read. It knows everything about this post in this one URL.

While we can't alter our URL's here we may be able to on other blogs like Wordpress, Real Geeks and some others. This is called parent URL - meaning the parent is the main category and topics that relate to that category fall under that field. 

But it also means that your blog shouldn't be all over the place otherwise Google won't really know what it's about and it makes it more difficult to rank. If you sell Columbus real estate and have a blog or website which primarily discusses Columbus real estate you don't want to throw in posts about your kids school performance or the adventure you had on the weekend. If you want Google to find your posts you have to stick to what the blog is about. I used to say at least 70% of the site needs to be about your main field but now I'm suggesting all of it. Use AR for those random posts but for your website, stick to what it's really about. You can have a few main topics but keep it simple like: 

  • Events
  • News
  • Real Estate
  • Listings
  • Lifestyle

But then everything under those categories should only be related to Columbus. When you organize and build a website around categories and URL structure, it helps Google really identify what your site is about. Also, keep the posts in only one category. Don't have a "blog" category and then throw everything into blog and one other or multiple categories because then the URL structure will not know which category to put it in. 

Is your blog and website a mess?


The more organized your blog is, the better it will rank. 

Check out your tags on your AR blog to see what the majority of your blogging is about. Make sure all your public posts are what you really want to be found for.  You can find your tags by using this URL: - but instead of "jerinka" for mine, you would put in your AR user name. You can see on mine that the biggest tag is SEO, which is what the majority of my posts are about.

If you're blog is all over the board, Google won't know to rank you for what you really want to be found for. ActiveRain is a little different but you want your profile to show up when someone searches your main industry and if it can't easily identify you, you might miss out on a lead.

Need help? Give us a call or email us for pricing on reorganizing your website.

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook PagePersonal SEO Instagram PageTammy Emineth Pinterest PagePersonal SEO Linkedin PageLinkedin Page


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 12/19/2015 06:00 AM
  2. David Alan Baker Laveen & South Phoenix Realtor 01/13/2016 11:00 PM
  3. Winston Heverly 02/15/2016 10:56 AM
Real Estate Sales and Marketing
SEO for Realtors
Getting Visible on Google. How To's

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Richard L. Sanderson
Richard L. Sanderson Consulting - Portland, OR
helping improve local property tax systems

Tammy Emineth - Yet another great post of yours to be liked, bookmarked, and saved electoronically to my Blog folder in my lapotop for further action.  Thank you so much.

Dec 17, 2015 05:29 PM #13
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Beneath that little hat of Tammy Emineth lies a warm, vibrant brain on the move creating and sharing thank you

Dec 17, 2015 09:46 PM #14
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty

I've done what I can to organize my blogs but I just don't have all day to obsess over it. I drive traffic to my blogs by posting them over several sites and if people like what I write then they'll follow me or recommend me. In the upcoming years I hope to just turn all of this on-line hoopla over to an SEO company and have them do what they do best. I'm a real estate Broker not a website and internet guru.  

Dec 17, 2015 11:54 PM #15
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I like your chart for keeping things organized; thanks.

Dec 18, 2015 12:22 AM #16
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Nicely done Tammy Emineth and a timely reminder... It's been a busy year and looking around at my blogs I find them not quite as messy as your photo :O), but certainly in need of some organization. Yay, I'm looking forward to some time during Christmas break to do just that! 

Dec 18, 2015 01:41 AM #17
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

This makes complete sense to me.  Sort of reminds me of diagramming a sentence but the explanation works for me!

Dec 18, 2015 01:48 AM #18
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Great tips!  My AR blog is a subset of my main blog.  My AR blog is 95% real estate, 5% mix of rescues and a recipe or two.  My main blog is similar, but I will be adding a lifestyle section in the next couple of days targetted for one post per week... to give people something other than just real estate to look at.  The goal is to keep it 90% real estate, when all is said and done.  I do about 6 posts a day on average on real estate.


I utilize wordpress for my main blog and I take advantage of the categorizations to keep things compartmentalized.

Dec 18, 2015 02:17 AM #19
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tammy Emineth I try to tag my market reports for different town specifically. Now I'll go and check if whatever I am doing is right or not.

As always, great information that helps show up on page#1 of Google. Thanks for being there....

Dec 18, 2015 02:57 PM #20
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Tammy, Another outstanding and helpful post about blogging and SEO. Yes, my site is a hoarders meth house.  I am in the process of cleaning it up. I had no idea the person I hired, and paid a crap-ton of money, have created such a horriffc mess.  So many 404 links ... hundreds of them ... no kidding.  That person is still in business.  I feel so sorry for anyone who hires them.

Dec 19, 2015 02:17 AM #21
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Tammy -  This is good information that I can bring over to my Joomla website blog.  Thanks for sharing this.

Dec 20, 2015 01:30 AM #22
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Tammy - Thanks so much for sharing this information. I am sure that my blog is a little messy right now, but thanks to your advice, I can clean it up so Google knows how to index it.

Dec 20, 2015 03:31 AM #23
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I have always kept my outside blogs pretty much focused on real estate.  The vertical organization was something I had not thought about.

Dec 22, 2015 08:55 AM #24
Eren Millam
Realty World Cosser & Associates, Inc. - Chehalis, WA
Certified Negotiation Expert

I had been putting my monthly newsletters (random topics) in my blog to get more entries but now I will stop! Thanks for the info!

Dec 30, 2015 02:23 PM #25
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Thank you  .

you made it all so easy to understand! thank you.

Jan 01, 2016 06:23 AM #26
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

This is some valuable information for us all to pay attention to.  Thanks for sharing these tips.

Jan 14, 2016 12:26 AM #27
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Tammy Emineth 
Just have to be able to explain to an SEO expert what one wants! Getting ready to do that can take years for some people!
Have a great day -

Feb 15, 2016 03:59 PM #28
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I would love to clean up my tags, but it seems so overwhelming. I have far too many. Is it possible to delete tags from our AR blogs?

Feb 15, 2016 10:06 PM #29
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Tammy Emineth - You always share good info on the tech side of things.  I appreciate it!  I saw this as a reblog from Winston Heverly and wanted to stop by to let you know how much I appreciated it! I am now following you to make sure I don't miss other great blogs!  Thanks again.

Feb 15, 2016 11:44 PM #30
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Tammy ... what a very interesting post and bank of information, and Sharon Tara clued me in on your post!

Mar 07, 2016 03:12 AM #31
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I never use any tags for my posts. I guess I should go back and add tags. Thanks for  sharing.

Aug 19, 2016 10:26 PM #32
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Content Marketer, SEO Teacher, Website Fixer
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