Should I Stage My Vacant Property?

By
Home Stager with Room Service Home Staging

Should I Stage My Vacant Property?

 

Lately, we’re seeing properties that have been renovated by investors or what to do with a vacant roomowners who no longer want to keep the house as rental property.  To quickly recoup their investment, they are considering staging.

 

But what do you do? Bringing in furniture and accessories to stage a vacant home can be expensive.

 

Here are questions you need to ask yourself.

1. What is the condition of the property?

Why is this key?  If you have nothing in the rooms, then what the Buyer will see is the space.  They will also see any flaws as well.

You never want to hide flaws but these things seem to stand out when there’s nothing else to view.

 

2. Are there any rooms that are unusually shaped or defy furniture placement?

In Palm Beach County, we have many condos and townhomes that have what I call Bowling Alley rooms.

You’ve seen them… they often go the length of the house and leaves a Buyer scratching their head wondering where to put the sofa!

 

3. Is there a room in the house that leaves doubt as to its purpose?

It may be a room off of the Master Bedroom that clearly is not the closet but what is it? One of my stagings had a room off of the Master Bedroom that was not the closet (there already was a huge one. And it wasn't a small office because there was one just off the Master Bedroom.) We suggested the owner show it as a yoga/workout room.

 

4. What is your area competition?

Just as in any home sale, you need to know the competition.  What are similar homes priced at and how are they showing?

 

5. Is there room in your budget/bottom line?

Yes, that darn money thing always gets in the way.  However, as stated earlier, bringing in sofas and chairs, beds and tables and all of the other accessories can be costly.  

 

Vacant home staging can cost anywhere from as low as $2500 and go up to $4500++.  It all depends on how much, what type, and where you are.

 

If this is not bottom-line friendly, then make sure that the property is in excellent condition, fresh paint and all repairs made.  This is better than placing random items throughout the house.

 

Home staging before and after living room

 

When in doubt…..

contact Room Service Home Staging and request a Home Staging Consultation.  

We can show you your best options to help you get your home sold.

 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Mary Yonkers 02/23/2016 09:13 PM
  2. Jeff Dowler, CRS 02/24/2016 02:10 AM
Topic:
Home Selling
Location:
Florida Palm Beach County
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Rainmaker
3,272,375
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Good morning, Kathy -- despite that many people say they can visualize, the truth shows that isn't quite true most of the time.  At least that's my experience.    

Feb 23, 2016 11:26 PM #20
Rainmaker
1,382,032
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Kathy...I have (over MANY years) come to the conclusion that very few buyers can visualize anything.

Feb 23, 2016 11:31 PM #21
Rainmaker
699,055
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Well Kathy Streib You have done an admirable job of talking people out of staging a vacant house. It will be pretty hard to "justify" $4,500.00 just to facilitate the marketing.

Bill Roberts

Feb 24, 2016 12:08 AM #22
Rainmaker
684,075
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Kathy, as you point out staging helps in so many ways. If their budget doesn't cover the whole house, staging the key rooms can help give the buyer the help they need to see the house as a home.

Feb 24, 2016 12:19 AM #23
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Kathy

You raise some excellent points here. Vacant homes can be a real challenge in terms of how they appear, and so many buyers simply cannot visualize the home with furnishings. It's especially true of homes that have unique configurations. Cost is certainly a factor in deciding whether to stage a vacant home or not, and it may also depend on how active the market is and the saleability of the property

Jeff

Feb 24, 2016 01:51 AM #24
Rainmaker
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Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

You explain the reasons for vacant staging very well here Kathy!

Feb 24, 2016 02:23 AM #25
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Wayne Martin every day I speak with investors who have a bottom line that they're responsible for. 

Kat Palmiotti it certainly helps the buyer see the possibilities!

Thank you Gabe Sanders They need to ask themselves these questions. 

 

Feb 24, 2016 04:13 AM #26
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sally K. & David L. Hanson some investors have a very narrow margin so it's important they ask themselves these questions. 

Conrad Allen it does help the buyer, doesn't it. 

James Dray If they're doing several homes, it is often better to buy the basics.

Feb 24, 2016 04:16 AM #27
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Dorie Dillard more and more, buyers need to be shown the possibilities of the house. 

Lise Howe another good point.  Think of the carrying costs, etc that you have the longer the home sits there. 

Thank you Roger D. Mucci 

Thank you Bob Ratliff, Broker Associate - REALTOR® CRS, GRI ~ 512-587-5689 Vacant homes do sell but there's a lot to consider, such as the budget. 

Feb 24, 2016 04:18 AM #28
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Mary Yonkers you are very welcome.

Thank you Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 some of the 10,000 square foot homes with nothing in them are like one big echo!

Don Davies, GRI "AshevilleRealEstateTrends.com" it's so important to know your buyers.  In many areas, buyers don't have the imagination to see how a house can become their home. 

 

Feb 24, 2016 04:20 AM #29
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Paul S. Henderson, REALTOR®, Broker, Tacoma Washington yes it can!

Joan Cox Contact your stager and let them see if they can use what the seller has.  It cold save them money. 

Rebecca Gaujot, the Go To Realtor® it could be!  Some sellers who aren't investors, don't have the need to turn the property over quickly either. 

Feb 24, 2016 04:23 AM #30
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Andrea Bedard YEA!!!   There was a condo in Boca that had been on the market for one year... sitting vacant.  After we staged it, there was an offer in 4 weeks. 

Ron and Alexandra Seigel agreed. That is something we try to point out to sellers. 

 Your wife and brother-in-law were smart! Grant Schneider 

Feb 24, 2016 04:25 AM #31
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

And you would be right Michael Jacobs 

Jeffrey DiMuria 321.223.6253 www.SpaceCoastHomesNow.com and testing has shown that only 10% have the ability to visualize the possibilities. 

Bill Roberts I don't want to talk anyone into or out of staging a vacant home.  But I want them to ask themselves these questions.

Feb 24, 2016 04:27 AM #32
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Janice Ankrett I would rather see that than "staging" where someone puts a chair in the corner of the room, and a lamp on the kitchen bar. 

Precisely Jeff Dowler CRS Some pricepoints leave very little room for staging. 

Thank you Sharon Tara 

Feb 24, 2016 04:29 AM #33
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Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Kathy - Good advice on when to stage. We have had excellent results from staging vacant homes when warranted, and found it to be well worth the expense.

Feb 24, 2016 05:11 AM #34
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Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

I like your advice when sellers decide to forgo staging a home Kathy. Upper priced homes here are more likely to be staged here. Medium and lower priced homes not so much. I do encourage sellers who still live in the home to de-clutter and de-personalize so buyers can see themselves there rather than trying to see around everything else. Sometimes they listen and other times...

Feb 24, 2016 05:39 AM #35
Rainmaker
1,728,464
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

I think staging is the way to go in most circumstances...  but you bring up some great points!

Feb 24, 2016 05:45 AM #36
Rainmaker
679,919
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

I have come across a lot of vacant properties lately. A few years ago we had a huge wave of investors turning homes in to rental properties and a lot of them are spitting back out on the market now but the homes aren't being staged. 

Feb 24, 2016 06:43 AM #37
Rainmaker
1,579,441
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

To coin and old phrase Kathy Streib "Wish you were here". We do not have a professional staging service her (there is one gal who claims to be but no furniture and all she says is declutter). I have a couple of empty properties that would benefit greatly for adding furniture.

Feb 24, 2016 08:15 AM #38
Rainmaker
2,239,608
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Kathy. The investment of hiring a home stager like yourself is a bargain, as the return on the investment is going to make a lot of sense.

Feb 24, 2016 06:36 PM #39
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Home Stager - Palm Beach County,FL -561-914-6224
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