Ask An Ambassador: Is Daily Blogging For You?

By
Real Estate Agent with RE/MAX Alliance 513.520.5305 www.LizTour.com SAL.2002007747

We've taken an interest in gardening, thinking forward to our next place and being more self-sustaining.  There's a wide range of heirloom vegetables out there to explore.  Yep, not all tomatoes are red or green, some squash are not smooth skinned, and there are various veggies out there with histories of many centuries.  

There's a seed store in Michigan that caught my attention when I was researching seeds (MiGardner.com).  They have a great variety of seeds, $2 a pack, free shipping at $12 or more in purchase, and some great information on their website with how tos, information about the various seeds and their history, etc.

IMO they've got the social media thing down.  Their Facebook page is engaging, and if I was an Instagram type of guy I'd probably like that too.  But this week they announced a goal of daily blogging, something that really resonates with someone that did the daily word tango for a decade before easing into a weekly habit.

Your first response might be, are they nuts?  They think they can seed the internet daily?  For a year?  

I'll conseed that daily blogging comes with its challenges.

Do you have the discipline to maintain daily tasking?  (what time today did I remember that it's NOT Monday and it's Tuesday and I have an obligation to post...yeah...10:30 p.m.)

Do you have enough topics to provide posts on a daily basis?

Can you maintain quality while producing that quantity?  Keep in mind that ANY post written may be the first one someone finds and your first impression may be your ONLY impression.

Does your audience even want that much material coming at them?

Is your best use of time blogging daily, especially if you're not someone who can sit down and rapid fire produce a post?

Will your posts provide value to your target audience(s)?

In the case of the seed store, will I read their blog daily?  Most likely not, but it's good to know the posts are there when I have the time, and since the posts are evergreen, I can come back to them any time I'm ready.

It's up to you whether blogging daily, a few times a week, weekly, monthly, or NEVER is the right choice for you.  Personally, I know it works, especially targeted real estate evergreen posts.  Years later, we still get calls from home buyers and sellers.  It's why I can afford to no longer blog daily.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO
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Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

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Comments (15)

Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - consistency is interesting.  In all its forms and in so many ways.  Your uniformity in planting ideas for yourself and others seems fruitful. 

Like many in ActiveRainLand, regularity has not been a description that fits me.  And while AR has guidelines, I don't believe mandatory attendance or participation at any level is part of that.   And while not perfect, I appreciate knowing that the garden still has much to offer.

 

Jan 18, 2023 03:42 AM
Liz and Bill Spear

Blogging to the right audience has been good for our business.  Because our niche involves a lot of one and done clients, it's important to keep the information out there for people to find.

I enjoy the fact that AR allows people to choose their own path, and if someone wants to ponder, there's a place for it whenever it fits for the writer :)

Jan 18, 2023 07:00 AM
Michael Jacobs

🤣

Jan 18, 2023 07:06 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Some people can definitely pull off the daily blogging goal. Daily blogging is not for me, though. In fact, I'm two days late on something I wanted to publish Monday and I doubt I'll get it done today.

As for people finding our blogs that are from years ago, when I first moved here I did a post about a local community. I received a call yesterday asking a question I didn't know the answer to. Now I have some new information to include in that blog!

Jan 18, 2023 04:29 AM
Liz and Bill Spear

People find the posts, and sometimes I've had someone call to let me know that something I wrote in 2014 isn't accurate any longer.  Nice to know, and then update the appropriate page!

Jan 18, 2023 07:01 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Liz and bill,

Happy Hump Day enjoyed your post.  sell a house! Bill

 

Jan 18, 2023 04:42 AM
Liz and Bill Spear

Maybe this weekend!

Jan 18, 2023 03:30 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Bill,

Good post and advice on daily blogging. It is all about quality and consistency. It takes discipline to blog daily and is a decision each blogger needs to make on how much content is too much and how often is enough!

Jan 18, 2023 05:25 AM
Liz and Bill Spear

It can be a challenge to maintain quality day after day, but the cost of failing to meet that standard of quality could be hidden.  Being found, but not being called defeats the purpose of blogging for us.

Jan 18, 2023 07:23 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

As other have said, daily blogging is a choice and does require consistency and quality. This is also true about reading other blogs, listening to podcasts, watching YouTube and making outreach to others.

Jan 18, 2023 06:07 AM
Liz and Bill Spear

Purposeful marketing in whatever venue reaches the right audience has to be monitored by us.  For me, it's blogging rather than video (more time intensive for me).

Jan 18, 2023 07:24 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Daily blogging was easy for me when I was an active broker / property manager. There was always something to write about and I made the time every evening before going to bed. I could probably still do it, but circumstances are different and like you said:
"Keep in mind that ANY post written may be the first one someone finds and your first impression may be your ONLY impression." 

If I'm not prepared to make a good first impression every day, I shouldn't be doing it.

Jan 18, 2023 06:24 AM
Liz and Bill Spear

And the any post could be the first is why I'm averse to writing rant style posts.  It's not the first impression I want to make.  I'll sacrifice comment count for the sake of attracting more business.

Jan 18, 2023 07:25 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

While daily blogging for me is not always possible, your comment on "seeding" is spot on. I just received a call for a 2 million dollar referral based on a post here in the Rain from almost 8 years ago!

Jan 18, 2023 06:34 AM
Liz and Bill Spear

Certain posts and IDX pages seem to work better than others, and it's great to be able to point to certain posts and know (3 completed buyer sales from that one, a new listing from the one over there, prospects from post 3, etc.)

Jan 18, 2023 07:26 AM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Bill as you well know I was one of those daily bloggers for many years and I truly did enjoy it and all the wonderful energy it created both in and out of business.  It really is like 'seeding' or growing a garden.  Great analogy!

Jan 18, 2023 09:59 AM
Liz and Bill Spear

Between us, we've planted a LOT of blog posts and IDX pages to work for us, even if we don't blog to the degree that we did.  They work, so I don't have to work as hard as I did back then :)

Jan 18, 2023 12:56 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- When and how you blog is your choice. I chose to blog daily when we first had those 30 in 30 challenges and then kept it up as a personal challenge. Like walking every day, I blog daily for my mental exercise. And...truth be told, I'm afraid that if I ever stop, I may not continue. 

Jan 18, 2023 10:21 AM
Anna Banana Kruchten Phoenix Broker

I remember those 30 day challenges Kathy Streib !  I enjoyed them and at times.....thought how on earth am I going to manage that on top of managing a business and office.  Somehow we all did!!  And lived to tell the story!!

Jan 18, 2023 01:49 PM
Liz and Bill Spear

It was a 30/30 challenge that got me going and made it a habit.  And same as you, I didn't want to risk stopping by taking a break until I knew I'd long passed the critical mass point to get results.

Jan 18, 2023 12:57 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Daily anything is a challenge. I think you need to determine what will your Blog be about  ???

Jan 19, 2023 06:55 AM
Liz and Bill Spear

And that's a key part of it.  I suspect it's rare that anyone follows a real estate blog, but instead searches Google for specifics that then match with a blog post.  Maybe once there they'll read other things, but that initial information is what gets them there.

With that in mind, I think we can blog to multiple audiences depending on venue (e.g. it wouldn't do me much good to blog about ActiveRain on my Wordpress site).

Jan 19, 2023 09:22 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  I was thinking about that too! It takes me longer to write a blog and I guess I could just throw together a quick one every day. I was just looking at some older posts in archives and thought, wow, they were pretty detailed. They did make the phone ring 

Jan 19, 2023 03:08 PM
Liz and Bill Spear

Hannah, I think providing details, especially in a subdivision/housing type of post, is what provides the means for consumers to trust that we know what we're talking about.

Jan 19, 2023 05:33 PM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

Jan 20, 2023 07:10 AM
Liz and Bill Spear

Thanks for the reblog!

Jan 21, 2023 06:03 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

A daily blog can be tough, and it takes a lot of discipline to keep it flowing. The seeds need to be watered and fertilized in order to produce

Jan 21, 2023 08:15 AM
Liz and Bill Spear

Ed, When I was doing the daily posting, there were a lot of days I'd have rather not have posted.  Instead, it was posting from hotel rooms while on vacation, or after everyone else had gone to bed for the night.

Jan 21, 2023 10:37 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Hi Bill! Great advice - I'm in the majority of writers with you - it's just not something that works for me but, it did at one time. There is only so much information you can write about on one community! LOL

And, like you mentioned, the evergreen posts are the ones that I get calls from to this day. 

Jan 22, 2023 04:36 PM
Liz and Bill Spear

The evergreen posts generate enough interest to keep me busy.  I'll add some more some day, but it's not at the top of the priority list for now.

Jan 22, 2023 08:05 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I am not a daily blogger.  My days are so filled with "things to do" and I like the way my life is and so I have no plans to push myself to be daily on that function.  Why?  Because for some reason it does not come easy to me, and so it becomes a chore.  And i don't like chores.  I will continue to blog as time allows and as I am inspired.  Have an awesome day!

Jan 24, 2023 03:09 PM
Liz and Bill Spear

We each get to pick what works for us and our lives.  Some more, some less, and that's okay.

Jan 24, 2023 03:43 PM