internet marketing: If you are not using web marketing, you are WASTING your advertising dollars!
- 05/11/10 08:22 AM
First of all, if you don't have a website, get one! (If you have one already, skip the next paragraph.) What are you waiting for? All your marketing dollars are not being used to their fullest without a website for your potential customers to visit and contact you. If you're an agent, your broker site is not good enough. You need a personal site so you know that when you give out the address, you will be the person they contact. We know that over 80% of real estate buyers use the internet to research their purchase before talking to … (1 comments)
internet marketing: How To Create A Fancy Email Using HTML
- 12/20/07 02:18 AM
This will require all the knowledge covered in my former blog post, How To Update Your Web Site. Creating a fancy HTML email is very similar to creating a web page, but there are a few details that are different to make it work as an email. Step 1 Make your email as a web page using your HTML Editing Software. Go crazy! Make it look totally sweet! Step 2 Make sure all image links are absolute and not relative. This means they point to the full address of your image, and not the short relative version. Example: relative = "/images/picname.jpg" This is not what you … (8 comments)
internet marketing: Effective Branding
- 12/18/07 01:23 AM
In all of marketing wether it be the internet, signage or print publications, you need to create a brand and keep it consistent. Make a logo, pick a color, use it everywhere you advertise. This creates brand recognition. What is brand recognition? When someone sees your logo and knows exactly what it is instantaneously without reading the text or thinking about it. Just by seeing the color and distinctive shape they know it is you. Hopefully they have good feelings associated with this recognition, but that is not what we are discussing now. The #1 way to ruin brand recogniton, by not having a … (3 comments)
internet marketing: Link Bait - The Art of Getting Inbound Links for SEO
- 12/17/07 06:44 AM
In my past blog post "What is a Good Link?" we discussed that the best link to your web sites when it comes to SEO is a Natural Link (See cited post for more info on natural links). One individual asked how you can get a natural link, among other methods I mentioned "Link Bait". Link Bait is particularly interesting web content that is designed to make webmasters want to put links on their web site to yours. There is a brilliantly creative example of Link Bait floating around the net right now! Here it is: http://www.elfyourself.com/ Career Builder did one a while … (25 comments)
internet marketing: What is a good link?
- 12/13/07 12:19 AM
The best links are natural links from a web site that has a high google page rank value. What does that mean? Natural Link = A link someone gives to you because your site is the authority or at least worth looking at in regards to whatever the topic at hand is. The best natural links are text, in the middle of a paragraph, with link text that is a good key-word phrase someone might use to find your site in Google. Example: If you're looking for the best Gainesville, Florida Real Estate Company, visit the Bosshardt Realty web site. They are localy owned and … (20 comments)
First of all, if you don't have a website, get one! 
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