real estate marketing: "Cracker Jack Agent" - Are You Kidding?
- 01/31/12 02:20 AM
For more than a decade I have been a member of Broker Agent News, which was morphed into BrokerAgentSocial.com, an online community, some years ago. It was a great site and I always looked forward to seeing the articles that they shared because of the wealth of information that the articles would reveal from great agents in the industry, sharing what was working for them in their business. Just recently, I received a message that I first thought was spam, but to my dismay it is true. This site has decided to become “Cracker Jack Agent “, and has moved its … (9 comments)
real estate marketing: Who is YOUR Ideal Client?
- 11/04/11 04:36 AM
What would your business be like if you were able to attract and only work with "ideal clients"? You know, those clients that you really gel with. The ones you enjoy helping, and they enjoy you! The type of clients that you look forward to speaking to when they call, and you almost hate to see the deal completed, because they were so much fun to work with! Sound like a pipe dream? What if I told you that you CAN attract your ideal clients to your business? Think about the marketing that you do. Are you focusing on one … (46 comments)
real estate marketing: Jack of All Trades?
- 10/31/11 09:37 AM
You've heard the saying "A Jack of all trades, but a Master of none". Is this what you are in your real estate market? It never ceases to amaze me how many real estate agents think that being everything to everyone, everywhere, will get them the most money. They believe that casting a larger net will bring them in more buyers and sellers, when in actuality, the larger you cast your net, the bigger the holes are. I had this same philosophy when I first started as a real estate agent. I had myself spread between two states, since I only … (71 comments)
Here is a clip from a training seminar that I did at Keller Williams in Slidell Louisiana, that discusses why to use video in your real estate business. If you want to know more about how Video can transform your business, my good friends Lewis Howes & James Wedmore have put together a very special video revealing exactly how to get massive results with Youtube. Check out their VIDEO TRAINING ACADEMY
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real estate marketing: Starting Out As A New Real Estate Agent
- 06/23/11 04:41 AM
Marketing Your New Real Estate Business Getting started as a new real estate agent can be very exciting, yet at the same time very scary. The amount of information obtained during pre-licensing can be overwhelming, but the most frustrating thing is to realize that most of the information you are taught, and tested on, in a pre-licensing course, is not going to be utilized when you get into the market as an agent. One of the many things missing from pre-licensing courses is how tomarket your new real estate business. You see, now that you are real estate agent, you are … (6 comments)
real estate marketing: "Why Does SHE Get All The Business?" - Review
- 05/19/11 04:12 AM
I read a great post this morning on Active Rain entitled "Why Does SHE Get All The Business?", by Cindy Marchant. In her article she talked about the never ending question agents have about HOW someone else in their marke (or in their office) is getting all the business and leads. The first common misconception is that this agent must be doing something underhanded to get business. Too many times I've heard the rumbling at the water cooler, from agents who seem to think that the way someone else in the industry gets 'all the business' can only come from sneaky … (5 comments)
Like many new agents, when I first started out in Real Estate I thought I could "take on the world" because I didn't want to miss out on any opportunities to find business and make a sale. What I didn't realize back then is that casting your net wide makes for large holes in the net, and less business actually ends up in your net. I have seen agents that set out to cover areas as large as an hour drive in all directions. How effective do you think you can be in your business when you … (4 comments)
real estate marketing: “8 Tips for Designing A Great Website” – Reviewed
- 01/23/11 04:32 PM
This past week RISMEDIA sent out an article that had a feel of a re-purposed article of advice from the 1990’s – “8 Tips for Designing A Great Website” by Ivana Katz. I wanted to take a moment to comment on this article because it really is missing concepts for marketing today. “Select a color scheme and stick to it” Anyone who has been through my training will note that I recommend using a blog format for sites these days not only for the ease of use, functionality, and portability (you can access controls from any computer, anywhere), but also for the great … (9 comments)
real estate marketing: Are YOU Making These Mistakes?
- 11/11/10 03:08 AM
Not only has the real estate market changed, but the ways we have to promote ourselves, have changed also. You have to ask yourself: Are your ads not getting the response that they use to? Is your marketing costing you more today, with less return? Where should you be focusing your efforts and spending your marketing dollars? I've created a video that address these issues, and more. Find out what the Top 10 mistakes are that Realtors are making in their business today. This video is complimentary, and can be accessed immediately after you enter and confirm your email address. And once … (0 comments)
real estate marketing: Hot Tools for Your Real Estate Business
- 07/05/10 04:14 AM
Over the past 12 years I've collected quite a database of tools that have been very useful in my Real Estate Business. Some of these sources are free (I love free), and some of them have a nominal fee. I think you'll find some great resources on this list. For a complete list, go to http://secretagentblueprint.com/blog/resources/
Listing Tools: Point2 NLS – List your properties nationally and get the largest syndication for your listings Imprev – Great tool for multimedia, flyers, etc TweetLister – Instantly access all of your MLS listings! When you sign up, simply provide your Agent ID or … (6 comments)
real estate marketing: The Tools You Need for Real Estate Marketing Today
- 04/06/10 03:35 AM
Important Tool #1: Your Own Site/Blog The most important and indispensable tool for Real Estate Marketing today is your own site. By this I mean YOUR own, not one of the many millions of template sites that your brokerage may provide, under their server space. You need a stand-alone site that will be yours, no matter where you decide to hang your license. You don’t want to have to start all over again if you decide to move. The first step in Real Estate Marketing is building a good, credible and professional looking site. My suggestion is to have a … (9 comments)
Related Links:
Michelle Fradella-Barfuss
Author of "Top 10 Mistakes Agents Make When Market
Marketing for Real Estate has changed over the past decade, and in order to keep up with and dominate the competition, you need to be online. Find out how to use Internet Marketing in your Real Estate Business.
For more than a decade I have been a member of Broker Agent News, which was morphed into BrokerAgentSocial.com, an online community, some years ago. It was a great site and I always looked forward to seeing the articles that they shared because of the wealth of information that the articles would reveal from great agents in the industry, sharing what was working for them in their business.
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