virtual assistance for realtors: Set Your Blogging to Automatic
- 04/06/12 06:20 AM
Last week I talked about Working Your List as a way of keeping in touch with all your real estate contacts in order to help generate business. Another crucial cog in the real estate business wheel is creating and maintaining a blog. Giving your contacts something they can really sink their teeth into will not only make you stand out from a form newsletter sent from someone else, but will also keep them interested in receiving further tidbits from you in the future, rather than hitting that ugly "unsubscribe" button.
I can hear it right now. "I am a busy REALTOR® … (2 comments)
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virtual assistance for realtors: Organize and Optimize Your Email
- 02/02/12 08:20 AM
Let's face it. You're a busy person. You've got real estate clients to meet up with, homes to show, appointments to attend to and family matters to take care of. Who has time to filter through all the junk emails coming through their inbox every day? Technology is supposed to help make our lives easier. And, in many ways, it does. But it seems that, sometimes, technology can interfere with productivity. To stay focused, you need to organize and optimize your email, eliminating clutter and directing your attention to those things that matter.
Studies show that most people have an almost compulsive … (3 comments)
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virtual assistance for realtors: Free Video Channel for Real Estate Listings
- 01/26/12 07:57 AM
We can all agree that videos make great advertisements. Whether it's for a property, an event or even showcasing your real estate skills, videos have surpassed still pictures and even slideshows in helping market you and your listings online. YouTube has become the second most used search engine (behind Google and in front of Yahoo! and Bing) on the internet today. Wouldn't it be nice if there was a place to upload the video of your client's real estate listing without having it compete with cats playing the piano, stunts gone wrong and startled baby faces? Well, there is. It's called Property Tube.
… (2 comments)
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virtual assistance for realtors: Communication is Key with Clients
- 11/03/11 08:42 AM
Every successful real estate agent knows that communication is key with clients. This is true whether your client is a buyer or seller. With sellers, in particular, there are a few specific ways you can keep your clients "in the loop" on what's happening with their listing. An informed client is a happy client. Happy clients refer you to other potential clients and everybody wins.
Follow-up After a Showing - This may seem obvious, but it shouldn't be overlooked. Whether via email or a personal phone call (whichever your client prefers), informing them of how the showing went in a timely … (10 comments)
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virtual assistance for realtors: Harness Social Media in an Online Newsletter
- 10/27/11 09:30 AM
I've said this before and I'll say it again. Social media can be a great tool in a real estate professional's arsenal. When used correctly, Facebook is more than a way to catch up with old friends or stay in touch with distant relatives (which is nice) and Twitter has become so mainstream that it has been the "go-to" source for late-breaking news at legitimate news outlets. How would you like to harness social media in an online newsletter quickly and easily? Paper.li is just the site for you!
The key to search engine optimization is creating fresh content on a … (6 comments)
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virtual assistance for realtors: What I Won't Be Posting on Facebook
- 10/20/11 09:45 AM
Social media has become commonplace in today's tech-savvy culture. I just read recently that even regular featured phones are predicted to go the way of the do-do bird in the next 10 years thanks to the portability, availability and user-friendliness of the smartphone. Places like Facebook and Twitter can be used to stay in touch with long-distance family and friends, promote your real estate business, find long lost high school buddies or to keep up with your favorite TV shows, personalities and brands you love.
The down side of all this "sharing" is that some people tend to "overshare". While the words you write … (4 comments)
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virtual assistance for realtors: Five Essential Twitter Tools
- 10/13/11 09:30 AM
Unless you have been living under a rock...in the middle of Siberia...by yourself, you are well aware of Twitter. Many commercials show a "follow me @" somewhere in their 15-30 second spots. Entertainment shows feature segments on celebrity tweets. Even legitimate news outlets feature news stories broke via Twitter. As a business person, it's crazy not to consider using Twitter to enhance your real estate business. But, as your followers and list of people you follow grows, it can be difficult to manage all the information. So, I've done the research for you and found five essential Twitter tools that you absolutely must have to manage … (24 comments)
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virtual assistance for realtors: You Can't Get a Gourmet Meal at a Happy Meal Price
- 10/06/11 09:43 AM
Everybody is trying to save money wherever they can nowadays. Eat out less, rent a movie, clip coupons...it all makes good dollars and sense, right? There is, however, a dollar vs quality aspect that some people lose sight of. I mean, you wouldn't go to a five star restaurant and expect to pay a Happy Meal price, would you?
Like you, I am all about saving money wherever I can. Some things, however, are well worth the price. For example, Tide may be more expensive than Dreft, but I use less of it to get my clothes cleaner. It averages out … (6 comments)
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virtual assistance for realtors: Slideshare Goes Social
- 09/22/11 08:50 AM
There has been a lot of talk about the new updates that Facebook has rolled out recently (hello blue tab "Top Story" and new layout). I haven't decided yet whether I like or loathe it. I'll have to let it marinate for a while first. Whatever your feelings are about it, there's a reason Facebook seems to be kicking Google+'s little booty. Social networking continues to be a great tool for real estate professionals to integrate their business savvy in a social arena. Now, one of the best information sharing programs available online has joined in on the social networking bandwagon. … (2 comments)
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virtual assistance for realtors: Free Online Computer Classes
- 08/25/11 08:37 AM
I am a big believer in educating yourself to get a leg up on the competition. This is as true in the real estate business world as it is in your regular life. Since so many homebuyers turn to their computers to search for their next home purchase even before contacting a real estate professional, it's a good idea to have at least some knowledge of how your computer works as well as gain knowledge on what you can do to make your clients' listings stand out. Hewlett Packard, one of the largest computer companies in the world, offers some valuable free … (0 comments)
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virtual assistance for realtors: Create Cool E-Vites With AnyVite
- 07/21/11 09:46 AM
Are you looking for a way to make an impression with your email marketing? Do you have an open house, seminar or company event you want to invite your real estate clients to? Need a way to make your invitation stand out from the rest? You can now create cool e-vites with Anyvite.
Anyvite is a fun, simple program that allows you to create a colorful e-vite to send to your client database for just about any occasion. They have several designs to choose from: major holidays, housewarming, parties, birthdays. You name it, they've got a template. Once you have created your … (8 comments)
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virtual assistance for realtors: Plus One, Please
- 06/09/11 09:50 AM
By now, you're probably VERY acquainted with Facebook's "like" button. When one of your Facebook friends posts something, you simply click "like" and it shows up on your profile as well as those of all your friends. It's a great way to share information with other friends and tell them, "Hey, check this out!" Well, Google has come up with something similar that also gives you a heck of a boost in the Google juice department...the Google +1 button. All you need is a Google profile, the correct code and you'll soon be saying "Plus One, please".
What IS Google +1?
… (10 comments)
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virtual assistance for realtors: Digital Publishing with Yudu
- 04/08/11 04:39 AM
Bring your real estate marketing materials into the 21st century. Printed marketing materials are SO last century. They could be costly and may have ended up in the recycle bin with the junk mail. Nowadays, more and more people are turning to the internet to buy their homes. That's why today's real estate professional needs to be aware of how to market themselves online. Digital publishing with Yudu is one way to bring your marketing materials to life for your website or blog visitors.
At Yudu, you do the creating, you do the work and you do the publishing. Take those … (7 comments)
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virtual assistance for realtors: Trulia Offers Listing Report Tool
- 01/06/11 12:19 PM
Trulia now offers a listing report tool that allows you to share how your client's listing is performing on Trulia from week to week. By sharing these reports with your clients, you will be able to show them how many times their listing has been viewed from a search with their property's amenities and how many times people have clicked through to view more information on their home, a good indication of the amount of interest it is generating.
Any Real Estate Professional can use their Trulia account to schedule to send a separate weekly listing report to each of your clients. They are sent out every Tuesday … (12 comments)
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virtual assistance for realtors: Jazz Up Your Listing Presentations With Prezi
- 12/30/10 10:21 AM
Are you tired of showing your listings with boring static photographs? Is a slideshow just not getting the job done for you? Want to showcase your client's listings in a more dynamic way? Jazz up your listing presentations with Prezi.
With the free basic Prezi account, you have a whole new way to present a real estate listing that will grab potential buyers' attention and highlight what the property has to offer. Add photos and text quickly and easily. Ten different themes, your choice of colors for fonts and background and the ability to insert photos, shapes and even a You … (10 comments)
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virtual assistance for realtors: Skype Goes Mobile
- 12/23/10 11:34 AM
You may have heard about Skype before. It allows you to talk face-to-face with anyone via your computer as long as you both have cameras and a microphone attached to your computer (either built-in or via an add-on). Skype even offers a pay as you go plan and a monthly credit service that allows you to call landlines both domestically and internationally for low rates via your computer. But, did you know that Skype now offers Mobile Skype?
With Mobile Skype, you can call any number any time for low rates. If you are a Verizon user, Skype Mobile is already programmed into the new BlackBerry, … (16 comments)
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virtual assistance for realtors: Do You Think Santa Uses GPS?
- 12/16/10 11:46 AM
Do you think Santa uses GPS? I mean, since Santa delivers more toys in a single night than Fed Ex, DHS, the Post Office AND UPS combined, what is the probability that he has gotten lost along the way a time or two? I can get lost going to a new part of town, so... Now, GPS systems can be expensive, depending on the model and extent of coverage. Santa doesn't have a paying gig and the elves aren't necessarily IT guys. But, if Santa has a laptop or even a Smart Phone, he could use the next best thing...MapQuest...for FREE.
If you have an … (4 comments)
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virtual assistance for realtors: Is the Like Button a Marketer's New Best Friend?
- 12/02/10 11:29 PM
There's no question about it. Facebook has become a powerful force in not just social networking but in search engine optimization as well. Is the "like" button a marketer's new best friend? Similar to retweeting on Twitter, by liking a comment, photo, video or link on another person's Facebook wall, you are essentially providing a viral link to the content, increasing the owner of the original post's authority and helping raise them up in the search engine rankings. And, since Bing recently acquired Facebook, you can bet that they will be using data they collect from Facebook users on their search engine as well.
… (14 comments)
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virtual assistance for realtors: Improve Your Face Time With These Facebook Apps
- 11/24/10 09:13 AM
Sure, there are lots of Facebook apps to choose from. So many of these, however, want you to fill out surveys or try to navigate through an ocean of spam to get to the good stuff. There are some apps out there that are not only useful, but fun to use. Improve your face time with these Facebook apps:
PageRageIf you're tired of the same blue and white background on your Facebook account, PageRage allows you to use one of its hundreds of templates to add graphics to just your Facebook profile page or all pages you view on Facebook. These graphics … (6 comments)
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virtual assistance for realtors: RealtySoft Users Get Big Results Online
- 11/18/10 04:32 AM
Are you looking for a real estate website package that offers SEO, IDX capabilities, a contact management system and the ability to create and print promotional materials? Then RealtySoft has the solution for you. With tons of templates to choose from, easy-to-use software and its fully customizable program, RealtySoft users get big results online.
Create a Niche WebsiteWith RealtySoft, real estate professionals don't need a degree from MIT to create a professional, feature-rich website. The WYSIWYG editor (What You See Is What You Get) converts your text into the appropriate code needed for you to create a fully customizable real estate website. There … (4 comments)
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Last week I talked about Working Your List as a way of keeping in touch with all your real estate contacts in order to help generate business. Another crucial cog in the real estate business wheel is creating and maintaining a blog. Giving your contacts something they can really sink their teeth into will not only make you stand out from a form newsletter sent from someone else, but will also keep them interested in receiving further tidbits from you in the future, rather than hitting that ugly "unsubscribe" button.
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