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How to Successfully Engage the Sale of "The Angry House!" Part 2

By
Real Estate Broker/Owner with Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate

Sometime ago, I wrote a post about dealing with 'angry houses.' In the Grand Rapids, MI real estate market, the percentage of homes sold through foreclosure and short sale has risen to approximately 70% of all transactions.

The post was written from the perspective of dealing with a homeowner during a distress sale, but there was one comment from a fellow agent here on Active Rain which really arrested my attention.  And here's why... 

Christina Bennani, a Remax agent shared this experience in a comment on the blog:

"I sold an depressed house to a family I felt for sure could turn it around, 2 years later they are also in financial ruin and trying to sell. I'm not sure I could sell it to another family."

What do you think?  Have you had this experience. What are the implications for new home buyers who are moving into these properties?  Is it possible that they can be affected by what has happened in the home before they arrived? What would you do? The original article is posted below. 

 

How to Successfully Engage the Sale of "The Angry House!"

angry houseUnless you're brand new...you've been in one!  Your first encounter may seem quite benign...a listing pops up for a client and the information seems perfect.  There are usually no pictures on line...but never mind.  The home is in the right area...and seems to be priced right.  So, you pop off a quick e-mail and arrange to go over to take a look.

That's when things begin to become interesting.  The view from the sidewalk may reveal a number of issues which are potential red flags.  In winter time...the home may not have seen a snow plow for awhile. You are faced with contemplating wading through a foot of snow to try to access the front door.  In summer, the trek may be through grass a foot high at the back door where the key-box is...while this is not as cold, it is still disconcerting.

An examination of the home reveals what you've sensed ever since you pulled up at the driveway.  Someone who lived in this home was not happy and the home reflects their time of discontent. 

Angry houses reside in every neighborhood...because angry, hurt people do.  Sometimes the signs of the tension are apparent...holes in the doors or walls, stripped wall paper, garbage or junk left around or items stripped from their moorings...At other times, it is much more subtle. 

I've been in homes which simply exuded sadness.  I felt it as soon as I walked through the front door. It's as though the essence of what happened in the home had not yet left; there was a palpable weight of misery which seemed to permeate the core of the walls.  I've noticed that clients will also instinctively absorb the vibes of a place. Small animals become jittery, seeming to want to escape as quickly as possible...little children become whiny and loudly demand that we leave.  In the worst cases...everyone just wants to EXIT as fast as possible!

Neglected homes often exude the same type of energy that Angry Homes do.  The neglect may stem from a variety of different sources, including excessive clutter..but the overall effect is the same.  The home feels unkempt and uncared for. 

So, what can one do if you're given the task of selling an "Angry House?  Sometimes, the owners are still living in the home. Their ongoing battles, anger, bitterness and sadness continues to be a potent influence.  If home owners cannot leave their home prior to the home being placed on the market, it is important to explain to them that they should not be present during showings.  The presence of homeowners has a way of increasing the level of discomfort which may already exist in a space.

Another helpful suggestion is to hire a home stager. Staging a home can be a very powerful way to neutralize bad vibes.  It's amazing the difference that a coat of paint, some new carpeting and tastefully appointed furnishings can make in a home which has been bruised and battered by its' former owners.  I remember walking through a formerly battered home which had been staged and put on the market for resale.  I was astounded by the change!  It seemed as though the home had once again found rest.

But perhaps, the most important service that I provide as an agent is talking with home owners about the message they are sending out about their home when they project their anger on their surroundings.  Often times people are not aware of how much impact their emotions have on their surroundings. Sometimes, they do not care.  I explain that effort expended in cleaning up their environment physically, emotionally and spiritually has the potential to create good dividends for them.  The converse is a home on the market for many, many months and a sale far below the potential market value. 

Anger can be a very costly luxury...in relationships and in successful home sale!  Bringing a home back to a place of peace restores balance and prosperity.  It also attracts the favorable response of those who matter most in a successful home sale...Potential Buyers!

 

Copyright 2009 Audu Real Estate  All Rights Reserved

Comments(60)

Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!

George, it is sad & in some ways unsettling, at least for me.

Bettina, appreciate your comment.

Rich...sometimes there is nothing one can do.  But if you're working with a buyer, particularly a first time home buyer, there may be value in acknowledging that a home which has been badly battered may have other intangible issues which may need to be attended to.  Just a thought...

Jessica...hmmm...very interesting.

Wow, Sheila, that was quite a story!

Apr 09, 2009 10:30 AM
Omega Omega
Omega - Glendale, CA

Evening Lola - What a great post.  Thanks for much for sharing and of course.......you are absolutely right!!!

Cheers

Apr 09, 2009 02:11 PM
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Most excellent post!

My theory is that house buying is NOT about what people think it is about.

Yes, price, location, condition, and staging are all very important, but the most important thing of all is the gut instinct that your family will be safe there.

Houses in poor condition send messages of violation, economic struggle, loss, marital discord, mental and physical illness.

Basically, they spell DANGER, and no one wants to relocate their families to a place that sets off so many alarms on so many levels.

These foreclosed houses are rife with terrifying messages. Even the average home typically sends these signals. Ben Gay on the nightstand, an apnea machine by the bed, a funky mothball odor, a cracked window pane, a chunk of brick in a walk path missing, all allude to decay, death, and loss. 

Resetting the energy of a house is not difficult. Stagers know this all too well, and have carved out a specialized niche in the Real Estate Industry to reverse these messages and stimulate a feeling of peace, harmony, health, comfort, and abundance.

People just do not want to spend necessary funds to reverse the bad vibes. Even banks, who's business it is to make financially beneficial decisions, are affected by the instinct to run, not walk, from a property sending distress messages.

It just doesn't have to be that way. Gut instinct is the most powerful and under-discussed factor in the purchase of a home, but we all felt it and used it, when we bought our own homes.

~Michelle

 

 

Apr 09, 2009 02:58 PM
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!

Michelle, having sold homes for 14 years, I echo your statement....Selling a home is much more than just price and location.  A home buyer is fortunate if they have the opportunity to work with an agent who understand this and serves the client's highest interest in every way. 

I really appreciate your comment.  Thank you for stopping here to read and contribute to the discussion this evening.

Apr 09, 2009 03:51 PM
Eric Reid
Renaissance Realty Group of Keller Williams Atlanta Partners - Lawrenceville, GA

Great Blog .. I love reading the feature blogs at the end of a long day.. Happy Easter

Apr 09, 2009 03:59 PM
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!

Thank you.  Happy Easter to you too Eric.

Apr 09, 2009 04:03 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I had never considered the idea of an 'angry' house, but it makes a lot of sense to me as do the ideas of a stager and/or talking with the owners.

Apr 09, 2009 05:10 PM
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

I am glad Karen jumped in because a little feng shui will go along way.  I would consult on it if it were my listing and see what I could do.  Sad stories can have happy endings with our assistance.

Apr 09, 2009 07:34 PM
Anonymous
Jeanne Gregory

I once showed a house in a great neighborhood.  It was a well kept, nicely decorated, spacious home.  My buyer made the comment that "something just wasn't right".  I had felt that too, but didn't verbalize it.  As we left, the owner came home.  My client, making small talk, asked her about the neighborhood.  She told us that she loved the neighborhood but it held sad memories for her.  Her youngest daughter had been killed in a car wreck right around the corner.  I still get goosebumps!

 

 

Apr 10, 2009 12:50 AM
#49
Wendy Timmons
Move Home Realty - Temecula, CA
Temecula Realtor

Lola~ Great post, sad stuff, but something to think about. I am in an area that is probably 90% foreclosures/ short sales. We have 2,000 more hitting the market in the next couple of weeks. If you go house hunting around here it can be very depressing just looking. I have quoted staging for bank owned that have belongings left behind. Slippers, kids stickers, things that let you know it was once a FAMILY'S home.

Stagers can change this energy and make it welcoming for buyers. It is too bad most banks are not wanting to pay to stage.Actually, they aren't even willing to paint, repair and clean. Most of these houses are not in good condition. People want to live where they feel safe and comfortable, " at home". Hopefully banks will wake up, and care about the product they are trying to sell. A house that screams "troubled times" is not going to be the buyers first choice. It is kind of like being with a negative person. It will drag you down. We all search to be uplifted :)

Apr 11, 2009 01:48 AM
Catherine C Capasso
Catherine Cornelia Real Estate - Eastchester, NY
Cottage or Castle, What's Your Dream!

Hi Lola,

So very true. Every house has "vibes" either good or bad. I think the best thing you can do is bring in a professional home stager. I know from experience (I am also an Accredited Home Staging Specialist) that staging is about more than just fixing, painting, de-cluttering and re-arranging furniture. It is about creating an atmosphere that allows the potential buyer to actually "see" themselves living in the home.

A little trick that may help - scented oil. Not the brands advertised on TV, rather the oils that are poured into a small vase designed for this purpose and wood reeds are inserted. The reeds act as a diffuser for the scent. Lavender or vanilla are calming scents. This may help create a better "vibe" and you don't have to worry about the risk associated with burning candles.

 

Apr 11, 2009 11:13 AM
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Hi Lola,

This is one of the most poignant articles I've read on the subject of distressed homes. If the home is vacant staging can make a huge difference but it's almost impossible to mitigate the angst of distressed sellers who are living in their house on borrowed time.

 

Apr 12, 2009 05:09 PM
Robert Machado
HomePointe Property Management, CRMC - Sacramento, CA
CPM MPM - Property Manager and Property Management

The right floorplan and a decent street with kept up homes will do a lot toward making a house less angry.  The poor house does not know what is going on, so the buyer better!

Apr 13, 2009 08:52 AM
Sherry Siegel, Managing Broker, EcoBroker, ABR
BrokersGroup, serving Sequim and Port Angeles - Sequim, WA

Lola, your title intrigued me so I stopped in. I began reading and immediately thought about a vacant house I went out to preview based on the exterior view. As soon as I drove up, I got an image of a neglected beauty. But when I unlocked the door and went inside, I could feel what I call "the soul shake." It starts deep inside me and I begin to get cold. I was determined to view the whole house after driving to see it, yet as I entered each room a sense of foreboding increased. I left as soon as possible. Eventually I had a client who asked to view the home. They reacted the same way. If I had been approached to list the house I can almost certainly say I would have turned it down.

Apr 13, 2009 08:03 PM
Cheryl Powell - The Powell Team
Southern Homes of The Carolinas - The Powell Team - Harrisburg, NC
Concord,Harrisburg & Charlotte NC Area Real Estate
Hello Lola, You have a very insightful way of looking at things, I enjoyed your post.
Apr 14, 2009 05:11 PM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Staging is the best money (provided it's an excellent stager) that money can buy.

Apr 16, 2009 11:08 AM
Connie Case
Platinum Realty Group - Fountain City, TN
Realtor, Knoxville Tn.

Lola,

This is an excellant Post.

I really, do feel the emotion of a House! Thankfully, I have not had a listing that affected me this way, however, I certainly have gone into those homes!

Staging, is an excellent idea to overcome that feeling in a home, it also gets the Realtor out of the position of coming across critical to the homeowner!

Apr 19, 2009 12:40 AM
Darlene Wurth
Keller Williams Select Professionals - Rome, GA
Realtor/REOS

Loved your post.  I have been in several homes that I felt bad vibes generating in the home.  It is sort of scary and eerie.  Thanks for the post very interesting,

Apr 19, 2009 02:52 PM
Jack Climer
Jack Climer Realty, LLC - Springfield, MO
I enjoyed your post, just go and put up a big happy face on the front door...and maybe?
Apr 23, 2009 05:12 AM
Elizabeth Benefield
Montana Country Real Estate - Libby, MT

Interesting blog. May be if the house wasn't angry any more it wouldn't need to be sold . Thanks for the info.

Liz

Apr 23, 2009 06:24 PM