After posting some tips on this topic yesterday, I thought I would follow up with some additional tips that I always like to give to people that attend my seminars. So, hopefully many of you will find these useful too.
- Test inserting a small gift in your mailing. Envelopes that are little bit bulky are opened first. So, write a letter that is interesting, and then include a pen or a bookmark or a lucky charm in it. On the P.S. you can say that you’ve included a tiny pen that they can use to make note of someone they know who might need your Tip For An Effortless Move paper, or a friend who might be looking for a home for their mother-in-law.
- Add interest to your mailing, by using bullet points, yellow highlighter, a handwritten note on the margin, and your signature in blue ink. People like reading letters that look real, and sound like they’re from a real human being. So, when you highlight something…their eye goes there. Try making your letters fun to read, short paragraphs too…and sign it in blue.
- When you do your mailing, use a live stamp, as it adds credibility that you mailed it yourself. Some interesting stamps are available from the post office, and you can even have them make a stamp with your photo on it (which is a conversation piece also). You can also test enclosing an envelope with a stamp on it, and a card for them to respond to your offer in there. Stamps, and envelopes are all involvement devices, and we’ve found that people who begin playing with your mailing, often respond to you. So give it a try.
I'd love to hear what you have to say so please don't be afraid to ask questions or leave a comment.
Also, I am relatively new to Active Rain so I'd appreciate any tips on how to effectively use SEO's and any other tools.
Thanks
Lois
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