Special offer

WHY is pricing so crucial?

By
Real Estate Agent with Better Homes and Gardens Big Hill 2002018135

Buyers nowadays have more choices than ever.  MORE homes to look over.  MORE options in how, when and where to buy that new home.  MORE places to search for homes.  MORE GOOD Realtors to assist them, as the market is weeding out the bad ones.  More financing programs and homebuyer benefits popping up weekly (did you get $8000 FREE from the government when you bought your first home cause I didn't!)  SO, what will it come down to to make YOUR home stand out of the crowd of more? 

Many things honestly.  But PRICE IS KEY.  Always has been, always will be.

Here are the facts...Overpricing the home will:

Reduce Realtor activity.  Professional Realtors see houses EVERY day.  We know an overpriced home when we see one.  I want my buyers to get the deal of the century, or at least the deal of the week!

Reduce advertising efforts and COST MONEY.  Ever had someone hang up on you when you quote the price of a home to them?  I have.  Potential buyers look for certain types of homes in a price range.  Today's buyers are SAVVY and well-read.  Overprice and you might just be skipped over, or hung up on!

Lose interested buyers.  Buyers pay for square footage.  They will feel they should be getting more for the price you are asking.

Help the competition.  A high-priced house makes the other houses look like a better deal.

Cause appraisal issues.  Appraisals are based upon recent sales of properties just like yours. 

Extends time on the market.  Most of the time the price ends up lower than it needed to be if had been priced RIGHT to begin with.

Inconveniences YOU.  I have a hard enough time getting my house clean for a get-together.  I perish the thought of having to KEEP it clean everyday on the hopes of a showing.  So don't.  Price it right.  Be done.  Move on.

Posted by

 

Thanks for reading!

Kelley Weimerpink flower

 a house "SOLD" name!

Kelley Weimer is a full-time Real Estate professional serving the residential and light commercial needs of Southwest Ohio, including Preble County, Montgomery County, Butler and Darke Counties.  She serves the needs of today's home buyers and home sellers, working for one of the area's top real estate brokerages, Preble Plus Realty, LLC. Making real estate dreams come true since 2002, Kelley prides herself on honest, friendly service; staying on the edge of technology yet always keeping the focus on good ole' communication.  For your real estate dreams, please contact Kelley today!

Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Amen.  It also helps the seller because you are on the market for a shorter perod of time than the seller thought.

Sep 01, 2009 07:10 AM
Team Honeycutt
Allen Tate - Concord, NC

Pricing property correctly has never been more important than it is today. Most sellers cannot afford the added length of time it takes as well as often it does cause the home to sell for less than it would have if it had been priced right to begin with.

 

 

 

Betty

Sep 01, 2009 07:29 AM
Greg Saffell
Tucson, AZ
Real Estate Professional Tucson, Oro Valley AZ

Kelley, All good points you brought up today. I know the pressure that some sellers put on their agent to price their "special" home above the market, but in the long run it's a disservice. Price and condition still holds true for selling real estate. Like they say" if the price is right, you can sell anything ".

Sep 01, 2009 07:35 AM
Michele Hess
Simply Staged Inc. - Rockford, IL
Home Stager Rockford - Simply Staged Inc

Great post about how over pricing will affect the sale of your home.  I have seen it many times - even against the advice of the Realtor.  While staging is critical when selling, even a beautifully staged home cannot compenstate for an overpriced home.

Sep 07, 2009 03:17 AM