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Twitter Quitter

Reblogger Jason Donn

Services for Real Estate Pros with eRealEstate Social Media Group

September 30, 2009 06:33 AM

If you're thinking about using Twitter to grow your real estate business, you may want to think about the following stat:

60% of new Twitter users quit using Twitter after one month. There's even a name for them - Twitter Quitters.

Here's a copy of the results from a study by Nielsen:

"About 60 percent of people on Twitter end up abandoning the service after a month".

So what does this mean for your real estate business?

First, don't discount Twitter because it is growing at an astonishing rate. It has grown 1,444% in the last year to almost 19 million unique users and time on site is up 522% to over 31 minutes.

Second, make sure that you reach out to new followers as soon as they start following you because 60% of them won't be back next month. Send a direct message as soon as possible and get them into your sales channel.

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Foreclosure Grove

Foreclosure Grove - Phoenix, AZ

This sounds like useful information. Relatedly, I think that part of the reason of having a twitter is to expand your web presence and when customers do search for you, they are presented with a wealth of content that improve your 'reverence' factor. Or to say, make the agent seem like the 'all-knowing sage.' I would be interested in seeing research that applies specifically to how clients follow agents and for how long. My instinct is that perhaps not for long, since their need for an agent might not last very long. Although, even if the user is inactive, or even quits doesn't eliminate the likelihood that if they know someone who needs an agent, it's still likely that they will keep you in mind as a reference.

Really informative post. Thanks again.

-Rob W.

www.foreclosuregrove.com

info@foreclosuregrove.com

Nov 18, 2009 01:57 AM

Larry Gray

Real Estate Consultant - Lakeland, FL

Now I understand why I don't like twitter and now have another reason.

Nov 18, 2009 02:00 AM

Damon Gettier

Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert - Roanoke, VA

Broker/Owner ABRM, GRI, CDPE

I cannot stand Twitter. It would not be so bad if people twitted about something that was interesting or informative. Too many people twit to the extent that I can confirm that they are boring.

Nov 19, 2009 06:58 AM

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Jason Donn

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