Are You Ready & Willing to SHIFT into Gear? If so, you must pick up a copy and read SHIFT: How Top Real Estate Agents Tackle Tough Times, by Gary Keller.
In Gary Keller's, SHIFT: How Top Real Estate Agents Tackle Tough Times, he explains that the market changes, therefore we must change with it. I have found in recent months that several of the things I am doing to promote my business are not working. Whether marketing or prospecting, if it's not working, you must change it or let it go all the way around. By reading SHIFT: How Top Real Estate Agents Tackle Tough Times, I have become motivated to make the changes necessary to Succeed. I am ready, willing and able...I will SHIFT into gear. What better way to start the new year?
In SHIFT: How Top Real Estate Agents tackle Tough Times, Gary Keller offers Twelve proven strategies for achieving success in any real estate market. My focus right now is on Tactic #4.
According to Tactic #4: Find The Motivated-Lead Generation, there are three action steps to help you get back on track.
- Stop Doing What Doesn't Work
- Figure Out What Does Work
- Ramp It Up
Gary Keller gives you ideas and sources to identify your lead source zone.
My monthly neighborhood newsletter has always been rewarding...so, why have I slacked off? Because someone told me that mailings are in the past! Why did I listen? Sometimes, what works for one agent may not work for another agent! My newsletter will now be a monthly publication again. Advertising in the local paper and other print publications is very costly and produces nothing for me...NO MORE! I have held several open houses in the past, and not one has been successful, no matter how much I promote and advertise. I will definitely need to rethink Open Houses. While Open Houses may work in some areas, Maybe they just aren't the thing in our area?
SHIFT: How Top Real Estate Agents Tackle Tough Times is a must read for Real Estate Agents. As Gary Keller says, "It's Not About The Market...It's about what you do"!
You can purchase the book by going to http://giftofshift.com/activerain. Pick up a few extra copies to give as gifts while you're at it and help others SHIFT.