Special offer

What & How?

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

Rosalinda bought that bland condo-hotel unit on the 6th floor of Fountain Beach Resort in Daytona Beach for $40K. She told me that she used to be a designer before becaming heavily involved in Commercial Real Estate. Unit in FBRShe still had a lot of stuff in her garage. She said I would love what she would do with the unit.

Then I started seeing the hotel cart filled with all the construction stuff. I could not believe how much of it was being brought to a 385 sf condo-hotel unit. It felt like all that stuff was going into a bottomless barrel. Especially when I saw heavy 8' real oak dark doors, which could not fit that room, period. And that barrel gobbled the door, too.

She brought two guys to work on her unit. I was dying to see what she did with the unit. So, the day finally came when she stepped in to our office and said "Let me show you my unit". And we went to see this unit. Well, just wow would not be enough to describe it. She transformed this small and bland space into a very attractive unit, very much in that style, whihc, though not the one that I love, was definitely the one that stopped everyone;s attention.

I noticed that tall oak door, she cleverly cut 3 ft or so and used it as a door for the under sink cabinet, and used the door so that when you close it, it did not let any sound from the hallway, and if you push it to open, the same door would close the bathroom.

There were tons of small things that were very clever. Beautiful place. No surprising that when Rosalinda needed money, she put it on the Internet and got a buyer, who paid $165K unseen. She made pretty good return on her investment. She bought another unit, which she keeps for herself.

Was it painted neutral? No. Did she increase the value? Yes, big time. The next highest price for a unit there at the very peak was $120K. $45K for the impression was quite good.

Another owner of a unit in Fountain Beach Resort decided to do something similar with her unit. Knowing how Rosalinda did her unit, we now were expecting this to come out attractive.

Unit in Fountain Beach Resort in Daytona A few weeks later she decided to sell the unit. She asked me to look at it. The unit was dark green, with that unpleasant shade of green with a lot of gray in it. When I am saying that it was green, I mean it. The only non green thing in the unit was the fridge. Yeah, they do not make them green.I was overwhelmed by this strange and depressing unit. Ii asked her why she picked up this strange color, and she told me that her daughter loves it. Her daughter lived in Detroit, she never came even to see it, yet everything was done to her taste.

This condo-hotel unit hasn't still found the buyer in several years. I showed it many times, but have yet to find a person who would like the color arrangement.

What is the moral of the story? Oh, it is simple. If you do not intend to sell, do what you want. But if you plan to sell soon or in the future, keep in mind not your daughter in Detroit, but the future buyer.

And while a good professional can dramatically enhance the value and be bold, it is very easy to kill any appeal by doing something weird. Going neutral is a safe heaven for those of us, who are not professionals.

I never took the photos of this "evergreen" unit. Use your imagination, it might be more flattering.

If you are looking for condo-hotels or condos in Daytona Beach area, call me 386-405-4408 or e-mail me.

Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

You wouldn't by chance be talking about a unit that even I had listed about 3 years ago would you? It was WAY overdone, and all in green.

Jan 06, 2010 01:59 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Lisa - I remember now, yes, you listed it after us. Wow. But let us keep it a secret between us (LOL)

Jan 06, 2010 02:13 PM
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

So I guess no matter who lists it, it will never sell?  You wonder why some people just won't listen to the pros.  You need to get her to watch more HGTV.

Jan 06, 2010 02:36 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Jenny - That's true. I had some people walking in and immediately stepping out. That was all for them. It would not be difficult to repaint if not for a heavy use of tiles on the walls along the perimeter of the unit.

And you are right, talk to professionals. Because there is no such thing as one size fits all. If this is a rental, vacation, resort property, do not do neutral. People have enough neutral at home the whole year. They expect a little excitement, brighter colors.

 

Jan 06, 2010 04:00 PM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

My son had a 'vision' of the living room wall being painted a purple color.  He bugged me so much, that I let him talk me into it . . . one month after that, I had to paint it over!

Jan 06, 2010 04:48 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Carla - that's why vacation properties are safer in that sense. There is one well known motel, where all rooms are themed, and you can have a bigger than life biker taking not only the wall but part of the ceiling. I always thought that it should have been nearly impossible to have someone stay there with those murals, but in reality it was a popular place.

Try to do it in their homes, and a month later they will repaint the room

Jan 06, 2010 04:53 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Hi Jon!  WOW, the one is stunning but, I can only imagine the GREEN one!  Wonder why in the world it won't sell?!  Funny how silly some sellers are--how much is paint?  Compare that to the carry costs for the time that  this unsellable condo has been on the market.  What on EARTH were they thinking? 

I guess they weren't thinking at all!

The listing agent should phone the daughter in Detroit and ask her to phone her mother and tell her that she has fallen in love with BEIGE!  Maybe she'd make the change then!!

Have a great Thursday...

Jan 06, 2010 05:10 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Debe - we tend to assume that other are like us while it is not always the truth. The other consideration is that very often we think that we are never going to sell, and then we are...

Jan 07, 2010 01:15 AM
Vadim Zolotarevskiy
FunCoast Realty & Management, LLC - Daytona Beach Shores, FL

Jon Yes, how different they really are. But it happens more often than not. We thhink that our taste is what everyone loves, and then it is a suprise

Jan 09, 2010 05:46 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Yes, we love ourselves, and we are our best benchmark (LOL)

Jan 10, 2010 02:17 PM