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Selling Your Home on Long Island - Why Didn't The Internet Marketing Plan Work?

By Jackie Connelly-Fornuff

Real Estate Agent with Douglas Elliman Real Estate in Babylon NY

January 29, 2010 11:50 PM

Selling Your Home on Long Island - Why Didn't The Internet Marketing Plan Work?

I see so many expired and withdrawn listings on the Multiple Listing Service Long Island and it's almost always the same reason: lack of Internet marketing.

How do I know? I can tell by the agency that listed the home in the first place. As Realtors, we have to know who our competition is.

So, you saved 1 or 2% and at what cost? The cost is the fact that your home didn't sell. Was it worth it to you? Most likely not.

Maybe you didn't know enough to ask the right questions. With 90% percent of buyers utilizing the Internet for their home search, a few websites is not enough to market your home anymore.

Coldwell Banker has over 12 websites alone. Then there is our local MLS, New York Times . com, Trulia.com, OpenHouse.com, Realtor.com, IHT.com, and WorldProperties.com. If you have a luxury home, then your home will be on the above sites plus ColdwellBankerPreviews.com.

As a Realtor, I also have my own website with Coldwell Banker, my ActiveRain blog and I'm currently working on a new website to better service my clients.

When marketing your home to sell, less is more is not an option. Think about it.

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Karen Kruschka

RE/MAX Executives - Woodbridge, VA

- "My Experience Isn't Expensive - It's PRICELESS"

Jackie It is important to provide maximum exposure in the electronic world we live in - good for you and Coldwell Banker for recognizing this

Jan 30, 2010 01:55 AM

Jackie Connelly-Fornuff

Douglas Elliman Real Estate in Babylon NY - Babylon, NY

"Moving at The Speed of YOU!"

Hi Karen, thank you. All the major brokerages recognize this. It's the smaller agencies in my area that do not have the money to have the websites we all do. I really think homeowners do not ask or do not know the right questions to ask. It's always good to have real estate choices and when they are informed, they can make the decisions based on their needs.

Jan 30, 2010 02:04 AM

Laura Cerrano

Feng Shui Manhattan Long Island - Locust Valley, NY

Certified Feng Shui Expert, Speaker & Researcher

Jackie, You're right, homeowners do not realize this. I know this from speaking to people preparing to sell...some don't even think they need a professional Real Estate Agent. I can only give them advice and hope they take it! I DO always ask them to look at the internet and that they are willing to do.

Jan 30, 2010 08:22 AM

Hi Carole, 93% of people who try to sell on their own, end up going to a Realtor. The Internet is sometimes the best place to start. I use Google for everything, lol. :)

Jan 30, 2010 09:01 AM

Chris Ann Cleland

Long and Foster Real Estate - Gainesville, VA

Associate Broker, Bristow, VA

Jackie: I still meet sellers who want newspaper ads. I then ask them, "What papers are you using in your new home search?" When they say, "None," I ask them why they think someone else is looking there if they aren't.

Jan 30, 2010 09:39 AM

Hi Chris Ann, I agree. There are some Realtors in my area that do use our local papers to advertise. It must work for them because they are full page ads and those are about $1500.00 per week! :)

Jan 30, 2010 11:17 AM

TeamCHI - Complete Home Inspections, Inc.

Complete Home Inspections, Inc. - Brentwood, TN

Home Inspectons - Nashville, TN area - 615.661.029

Jackie, I wonder why folks just don't start with a good real estate professional and save themselves weeks of hassle...

Jan 30, 2010 08:11 PM

Hi Michael, A friend of mine went with another agent instead of me because they are going to save her lots and lots of money by charging them 2% if the house sells. That's a BIG if! :)

Jan 30, 2010 10:54 PM

Selling Your Home on Long Island - Why Didn't The Internet Marketing Plan Work?

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