Don't Let your Real Estate Marketing Mojo Pull the Revenue Producer Out of You
In both large and small businesses there is a palpable tug of war that exists between the marketing and sales departments. Sometimes the sales department, as revenue producers, eschew the ideas of "those marketing people" who don't ever seem to stick to a timeline. Sometimes those crazy marketing people, according to the sales department, will produce surprise campaigns that just don't fit the needs of their customers and are full of holes----they just don't think their strategies out before they roll them out.
The marketing department has to deal with those sometimes obnoxious and pushy sales people who promise things to their customers before they've hit the website or inked in print. Don't they understand that good campaigns take time and you can't just waive your hands with a wand and make good marketing happen...and good marketing isn't the only thing that makes the phone ring. Those sales people still need to sell.
The two headed dragon can be a monster of a problem for companies and even more so for a soloprenuer where the marketing head can easily dominate and cannibalize the sales head....leading to a one headed non producing medieval nightmare.
Don't let your real estate marketing mojo pull the revenue producer out of you.
Here are a few tips, especially in the web 2.0 internet world, to bring a balance to your business and allow both your sales and marketing efforts to push and pull in concert and grow your money tree,
- Use the right tools on Twitter to generate leads.
- Create a social media marketing strategy that includes ROI tied to revenue gains and opportunities, not just clicks and impressions.
- Kill your old school puffery sales tactics. Build sales based on advantageous transparent relationships- WIIFM (Whats-In-It-For-Me).
- Push market your real estate blog.
- Choose a niche market for your real estate business, or two, or three. Why be a generalist when you can be a specialist?
- Pick up the phone and call your leads. One more no will lead to a yes but you'll never know unless you give it a go.
- Drop your busy work and concentrate on your money work.
Use these tips as a guideline and some simple reminders to allow your marketing to feed, not devour, your sales efforts. Check out these additional resources on the web for more sales reminders,
Don't Let Your Real Estate Marketing Mojo Pull the Revenue Producer Out of You.
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Rebecca Levinson is an independent real estate marketing consultant who helps real estate professionals see through the blind spots in their real estate marketing. Call today #262-203-5231 or email rebecca@realestateskillz.com
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