Ar_home_b_search
 

In our worldwide web of interactions things change, again, and again, and again.  To be a consistent source of information and provide effectiveness you need to stay on top of the changes, or help move with them.  Sometime this means doing your own research and being that source, and sometimes you might just be lucky enough to have someone be the source for you.

 

I wrote a post in November 2009 "5 Tips on Choosing the Right Day to Market Your Real Estate Services Online" which called for:

  1. Tweeting Midweek
  2. Publishing Blog Posts Midweek
  3. NOT emailing on Saturdays
  4. Engaging Facebook Fans on Tuesdays
  5. Interacting on LinkedIn in the Mornings

But 2009 is so eons ago online....here's the update in Dan Zarella's "The Science of Timing"

 

 

View more presentations from HubSpot Internet Marketing
And even when your timing is just right don't forget that consistency, killer content, and expertise in what you practice and preach means everything.
Know your audience, your market, and your subject.
Peace.
*****************************************************
Rebecca D. Levinson is a real estate marketing consultantwith 17 years of experience serving real estate industry professionals.

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #815-219-0691 or email rebecca@bloggingintherain.com.

 

 

Local Business Survival 101:  How strong are the links on your sales chain?

Have you ever been to a business, say a tv/appliance store of a big box brand and walked out after waiting for 10 minutes for service?  Then after having waited ten minutes you found that the salesperson you had to hunt down to assist  couldn't answer your questions without being vague and confusing.  To top it off super salesman carried an attitude of aloofness and possibly even disdain.  How dare you interrupt this sales person's day with your uninformed lack of product knowledge and pricing know how. 

Didn't you know that you are wasting his time with all of your questions and he's missing out on the conversation he was having with his co-workers?

 

So what do you do? You are turned off by the lack of respect and the decency of super salesman for you nas thec as the customer, and for him and his lack of fulfillment of simple job duties, respect for his position and respect for his company.  After all, he didn't have to do any hunting and gatheringto get you there.  You walked into his store, a willing and able customer.  You even had a good idea of what you wanted.  He needed some simple order taking abilities and a pleasant demeanor.  You look around but you can not see another sales person within 20 feet.

As you struggle through the process with Supersales man you are increasingly aware of how painful this process of making a purchase can be when you are stuck being helped by someone who just doesn't care.

 

Once you finished the process, back in the day you might have just asked to speak to the store manager.  Or maybe you went home and complained to anyone within ear shot so they could share in your miserable experience.  Perhaps you were even so frustrated you phoned a friend and vented about sucky service. 

But we live in 2011....the Digital Age.

So if that happened last year, or last month or today you might have whipped out your phone while Supersales person was rounding up a coworker to consult for help on a basic question.  You had already maybe checked into big box brand on Foursquare or Facebook places and now while you have time to kill you are tweeting, "At TV Store *trying* to buy a flat panel.  Been here forever." Thirty minutes later you may be on Facebook posting to your feed- "Still at TV Store, still can't get answer to one question. Will be late to barbeque. Save a burger for me".  Now the conversation starts and as you are maneuvering through the supposed to be simple process of buying a new t.v. you are carrying on a conversation with your friends...."oh yea was there last week, service sucked, walked out and went to abc store.  More expensive but at least you get help"...and on and on it goes.  Some good comments, some bad comments, some jokes about Super salesman.

Finally you purchase your t.v. and as they are carting it out the door you are firing off a rendition of your experience on Yelp for all to see.

 

As local businesses find themselves cutting resources and reorganizing in an effort to stay in the black and make a profit they may just be weakening their machine.  Any forward facing employee for a business is a reflection on an organization and its profitability.  Any salesperson who is mediocre or sub par is a sacrifice to the health of that business. 

Has your local business went through any restructuring, recruitment, or reallocating of resources? Are your front line employees people who reflect the essence of your organization, its values, mission and business (financial) goals?

Local Business Survival 101:  How strong are the links on your sales chain?  Please share your experiences  and tips in the comments.  Check out the resources below:

 

Sales Interview Questions:  Just Sell

Sales Management and Sales Leadership Interview Questions- Sales Coaching Habits

Key Qualities of a Great Salesperson- Success Magazine.com

Seth Godin's Blog:  Good is Not almost as Good as Great



If you enjoyed this post on sales professionals, then check out:

 

************************************************************************************

Rebecca D. Levinson is a real estate marketing consultant with 19 years of experience serving real estate industry professionals. If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #815-219-0691 or email rebecca@bloggingintherain.com.

 

 

 

 

 

The New Wave in the Digital Age is Local

***************************************************************************************
Rebecca D. Levinson is a real estate marketing consultant with 18 years of experience serving real estate industry professionals.

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #815-219-0691 or email rebecca@bloggingintherain.com.




 

I have been learning a great deal and not had a ton of time on my hands in the process in my new (since June) position as Digital Sales and Marketing Specialist for Rockford Register Star.  Rockford Register Star is the leading newspaper in Rockford, Illinois, an old manufacturing city....2nd highest in population to Chicago, Illinois.

It's been an interesting journey.  I go on 4 legged sales calls with our account executives and learn about the businesses in the five county metro area as well as McHenry County Illinois and Southeast Wisconsin to talk to them about their online marketing and advertising needs and frankly to help them sort out this complex world of online. 

These are primarily towns that are truly built around relationships and deeply effected by the changing economic landscape.  The saying in Rockford, I was told, is we are the first into the recession and the last to recover...but these folks are hard workers and aren't afraid to roll up their sleeves and dig in.  Empowering these local businesses with information to help them get started and crank up their efforts online (some being non-existent) is a rewarding task.

I have run my car through back dirt roads up hills and stepped out in heels into the middle of apple orchards in the middle of summer with swarming mosquitoes and flies buzzing abundantly around my head and sucking the blood from an account rep. net to me while having a meeting in a barn with the Orchard owner to talk about online banners and Facebook.  Signed, sealed and delivered the contract 3 months later end of season and feedback was "It works...it worked".

I have sat in the middle of fine dining restaurants with the owners being pulled in 5 directions at once but intent on listening to why Google is still listing their business in an old location and what can they do about it.

I have followed on the heels of ad agencies and national "affiliates of Google" as they have swarmed and bombarded our local businesses dropping acronyms and dog and pony shows like nobody's business.  Talked to pediatricians and bakers, bars and tax preparers about that silly social marketing stuff and getting started on video or blogging or hey...how about a website????

And then the horror stories of run away webmasters...abundant in volume and typical in kind local businesses are their prey,

It's a jungle out there, but it's a jungle worth working at and when you see a small mom and pop business or legacy employer survive and their employees greet you kindly and take an interest in you as a person not just the "online girl"...you know at the end of the day, it's worth working at.  One boost online can make or break a person...refrain layoffs and create hiring, and keep a local economy moving upward one business at a time.

And then a young girl or a pet dog might come up as you leave the business to offer some kind words or rub against your leg in parting and the drive home gets a little shorter cause when you walk in the door and your home mirrors that of these business owners everything feels way more humane and way more human.

This is truly social networking at it's finest......Local IS where it's at.  Local is worth fighting for.

 

- Rebecca Levinson-

Mom, Real Estate Blogger, Local Business Advocate, Digital Sales and Marketing Specialist, Social Networker,

Humane and Human

Peace Out

 

 
How to Add Your Real Estate Business Listing to Google Places


All real estate is local and now real estate on Google is becoming a more local search friendly place to be.  If you haven't already claimed/added your real estate business listing to Google Places, here's how to do so in 10 Simple Steps with emphasis on the little details that will make a difference.

 

1st Step

Go to Google Places and Click “Create an Account Now”.

 





 

2nd Step

Complete the form with your email address, a password, your location, and your birthday.

 





 

3rd Step

It will ask you to verify your email address and synch it. Once you agree you will be brought to a screen (snapshot below) that asks you to “Claim your Business listing on Google. It’s Free! Click “List Your Business”.

 




4th Step

Enter your phone number.










5th Step

If Google doesn’t find your address, you will need to input the data fields manually. Type in your country, company, street address, city/town, state, zip, main phone number, email address and website.





6th Step

On the same form, complete the following fields:

Your Website Address (http://www._________). If you don’t have one, check the box “I don’t have a website”.


  • A Description of your Business. You get 40 characters so choose your words wisely and use keywords related to your business. Keywords are the words consumers type in a search box on Google, Bing or Yahoo to find businesses online. Ex: Restaurants in Rockford IL. If you want to know more about keywords ask your account representative who can give you information on choosing keywords for your business.
  • Category. You can choose five. Again you will want to make it keywords that people would search for online. Don’t get too creative with this field.
  • Choose your Service Areas and Location Settings. First you will choose if customers come to your business location or if you will travel to their location.
If you choose the second option, then you will choose if you want to keep your business address off the maps listing. If you choose this option you will then choose which zipcodes you service or a mile radius from your business location that you serve.

Take time to complete this section. The locations you choose are important.

 




7th Step

On the same form list,


  • Hours of Operation. If you are a business with a physical storefront be specific in this section. You can also enter split hours per day if your location is open during different shifts.
  • Payment Options: Check all that apply.
  • Photos: You will want to upload appealing photos of your location and appealing details of your storefront/business as possible. Make sure the photos are of good quality as they will most likely be a deciding factor in whether a consumer chooses your business. You have the opportunity to choose up to 10 photos so make sure you take advantage of it.
  • Videos:  If you have videos you can upload 5. They must be hosted on YouTube in order to do this. Take the URL (http://www._______) of the video on YouTube and add it to the Video field on the form on Google places. Videos play an important role in people searching online and choosing businesses. Ask your account executive about the role videos play in getting your business found online.
  • Additional Details: You can add details about your business like parking options, reservations required, etc. Take advantage of this data field option.


After you are done entering these data fields click the “submit” button.

 







8th Step

You will be brought to a screen to choose your verification method to verify our business listing. You have the option of receiving a phone call or receiving a postcard. The postcard can take up to two weeks. The fastes option is phone verification. Then click “finish”.






9th Step

You will be brought to a screen to verify your business listing. Enter the PIN you received by phone or by postcard. Hit “submit”.






10th Step.

Your business listing is complete. If you want to go back and edit your listing, click the “Go to Google Places” link.



Many of your local businesses are probably not aware this change has been made to Google Search.  It's very possible they still have a listing on Google Places because Google has been able to pull that data from a national directory like SuperPages. Be a true source of valued information for businesses that you network with and tell them to claim their business listing or create a Google Places Page.  Remember, information is power and if you are the source, the stronger your alliances will grow.

Business opportunities abound...Be observant and grow locally.


If you enjoyed this post on local search, check out,





************************************************************************************

Rebecca D. Levinson is a real estate marketing consultant with 18 years of experience serving real estate industry professionals.

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.




 

Using SMS to Grow Your Real Estate Contact Database

 

Do you have a strategy for Mobile Marketing?  According to Gartner Inc.,

"By 2013, mobile phones will overtake PCs as the most common Web access device worldwide."

 

So how do you get started?  All along you have been told to build your email database and grow your RSS readers and now mobile?  Well mobile isn't going anywhere and in fact resides on the hips and in the pockets and purses of most of your clients and potential customers until their heads hit the pillow for bed.  So while you are growing your contacts online, wouldn't it be great to be right at their fingertips on a device that is easily accessible and almost always on?

Heck Yes.

Getting started doesn't mean abandoning the work you have done to date.  It means moving forward and integrating SMS into your current marketing and sales strategies by working on successful and measurable campaigns.

Here's an easy guide on how to lay the foundation and use SMS to Grow Your Real Estate Contact Database.


 

Mobile marketing mojo using sms to grow your real estate marketing database
View more presentations from rebeccalev.

Use SMS and grow your real estate contact database.
If you enjoyed this post then check out:
***************************************************************************************

Rebecca D. Levinson of Real Skillz is a real estate marketing consultant with 18 years of experience serving real estate professionals. Real Skillz Real estate marketing services include,

 

  • Blogging- See my Blogging Tune-Up Website for Details
  • Mobile marketing
  • Social Networking
  • Niche Marketing
  • Marketing Strategy
  • Branding- See my Branding Sanity Website for Details
  • Offline Marketing
  • Online Marketing
  • Special Events Promotion and Marketing
  • Holiday Marketing
  • Marketing Campaigns
  • Email Marketing (Content and Design)
  • Reputation Management

 

If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.

 

 

The daily grind of a career in real estate can be exhausting.  Your clients and vendors needs (and sometimes Independence is what Americans treasuredemands) may seem never ending. The hustle and bustle of real estate starts at the listing or home buying purchase and doesn't end with each transaction until it closes.

You might say a career choice in real estate is truly suited for a few determined souls.

Living in the land of the brave

A Real estate career is not all a tale of woe

It is a choice both of career and lifestyle

It has it's challenges but is rewarded by it's freedoms

Today let us celebrate and remember

 

 

The liberties of a real estate entrepreneur are many,

 

The ability to set your own hours.

The challenge of expanding your services to fit the needs of your current marketplace.

The creation of self wealth and self funded retirement.

The reality that you run your career and choose the direction of your career path.

The satisfaction of mentoring new recruits and watching them build their own businesses.

The joy of knowing you are helping to facilitate and coordinate home ownership- The American Dream.

The choice of hours you put on the street and the times you decide to stay home.

The choice to grow new skills and maintain those of old.

The knowledge that you are taking a risk.

The determination that keeps your wheels on the road.

The power to grow and give back to your local communities.

 

You are

An entrepreneur

Enjoy

Your freedom

These are the liberties of a real estate entrepreneur

 

Can you think of more liberties you have as a real estate entrepreuner?  Please share by commenting below.

Happy Fourth of July Enjoy Your Independence

 

 

Celebrate your Independence.  Happy Fourth of July

 

If you enjoyed this post check out these blog posts on motivation and real estate,

 

Join Real Skillz Real Estate Marketing on Facebook

 

*************************************************************************************

Gain freedom from your blogging inhibitions and distractions.  Whether you are new or old to blogging chances are good it's time for a blogging tune-up.  Any new enrollments on July 4th and July 5th will receive a free hour consultation on the topic of your choice (LinkedIn, Facebook, Twitter, Branding, Holiday Marketing) with a follow-up how to guide on your chosen topic (A $150 value).  Offer expires July 5th at 12 midnight.

 

Five Ways to Upgrade and Put the "Bam" in Your Real Estate Facebook Fan Page (Part IV- THE FINALE)



Let's recap our delicious Facebook Fan Page offerings for a moment.  If you have followed Part I, Part II, and Part III of this Facebook Fan Page series you now know how to:

1.  Customize for your Real Estate Facebook fan page using the static FBML application.
2.  Get rid of extraneous tabs on your wall (with the exception of the "wall" and "info" tab which are static applications and cannot be deleted.
3.  Add a real estate listings tab to your Facebook fan page using the Roost Social Real Estate Platform Application.
4.  Build your list by adding your e-newlsetter to your Facebook fan page.
5.  Create a better bio page by adding the Extended Info application to your Facebook fan page.

These five ways to upgrade your real estate Facebook fan page are tantalizing treats for sure, but something is missing.  How about a Welcome page to great your online visitors when they arrive at your fan page front door.


How to Create a Welcome Page on Facebook



I searched and scoured the internet looking for an attractive and easy way to customize my Facebook Fan Page without paying a customized fee for the service and still having control and ability to change the design.  I found a few resources, many Facebook Fan Page Designers, and little else until I read Misty Lackie of GoSmart Solutions blog post on FaceItPages.

Misty let me give the product a spin and I definitely recommend spending the $39.99 on this product for the following reasons,

  • It has many designs to choose from and is enticing more designers to add their designs to the mix.
  • It has the ability to remove the footer thereby keeping only your brand on the welcome page.
  • It has tracking ability and the ability to add Google Analytics for further tracking details.
  • It has the ability to swap out your design for another one at anytime. This is very useful if your real estate company/business is going through a re-branding strategy.



You can add video, links to your other social networks and websites and a knock out FAQ about your business using FaceItPages.  The one thing you'll want to have handy when you create your page is your header, content,links to websites/social networks, location of video.  It is a really easy to it yourself application.  The only tricky part might be installing the HMTL code from the Facebook page using the FBML application, but you learned how to do that in Part I of this series.



FaceItPages is a very simple and effective way to greet your Real Estate Facebook fan page visitors.



Once you have created your welcome page, you'll want to move it front and center so it's the first page visitors see when they come to your Real Estate Facebook Fan Page. 

Here's how to relocate your Welcome Page to first position

1.  Click settings on your Real Estate Facebook Fan Page.
2.  Under "View Settings" go to "Default Landing Tab for Everyone Else" and click "Welcome" in the drop down menu.

Moving your Welcome page to first position is simple


Once you're done your welcome tab is the first page visitors to your Real Estate Facebook fan page will see.

 

 

Greeting new Facebook visitors is simple



BAM.


How to Add your Blog to your Real Estate Facebook Fan Page



A great way to gain more exposure, readers, and keep that content flowing on your Real Estate Facebook fan page is to add your blog. Here are a few quick steps to get your blog up and on your Real Estate Facebook fan page.

1.  Go to Social RSS
2.  Choose your Real Estate Facebook fan page in the drop down under quick select.

 

Choose your FB fan page under quick select

 

 

 

3. Add the URL of your RSS feed for your blog.

4. Type the title of your tab under "tab settings", description of your blog, link to your blog's website. Let the application know if it should auto like posts and send the feed to your wall.

 

Add a title, description, and link to your blog's website

 

 

Go back to your Real Estate Facebook fan page and click "Edit Page" under your logo.  Find RSS Social and click "Edit application".  Under "Applications" find Social RSS.  Click "Application Settings".  A box labeled "Edit Social RSS Settings" will pop up.  Under Tab click "Add".  Then Click "Okay".  Now return to your Real Estate facebook Fan Page.  Find your tab by clicking the >> symbol in the header.  Right click your mouse and drag and drop your blog tab to it's desired location.

You've just added your blog to your Real Estate Facebook Fan Page.  BAM.

Follow Posts 1-4 of this series on Real Estate Facebook Fan Pages and you will have a healthy, hearty offering for visitors to your Real Estate Facebook Fan Page to devour.   Bon Appetit.


If you enjoyed this post about Facebook, then check out these social media marketing and blogging how to's:


How to Re-Purpose your Real Estate Blog's Content to Grow Your Email List in 5 Simple Steps
How to Cut Your Real Estate Blogging Time in Half and Re-Purpose your Content Three Ways with the Time Saved
The Top 5 Ways to Prune Your Real Estate Blog


Bookmark and Share

Subscribe to Blogging In The Rain, A Real Estate Marketing Blog

***************************************************************************

Rebecca D. Levinson of Real Skillz is a real estate marketing consultant with 18 years of experience serving real estate professionals.  Real Skillz Real estate marketing services include,

 

  • Blogging- See my Blogging Tune-Up Website for Details
  • Social Networking
  • Niche Marketing
  • Marketing Strategy
  • Branding- See my Branding Sanity Website for Details
  • Offline Marketing
  • Online Marketing
  • Special Events Promotion and Marketing
  • Holiday Marketing
  • Marketing Campaigns
  • Email Marketing (Content and Design)
  • Reputation Management

 

If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.

 

 

Five Ways to Upgrade and Put the "Bam" In Your Real Estate Facebook Fan Page (Part III)



If you have followed Part I and Part II of this Facebook Fan Page series you now know how to customize tabs for your Real Estate Facebook Fan Page using the static FBML application, how to get rid of extraneous tabs on your wall (with the exception of the "wall" and "info" tab which are static applications and cannot be deleted), and how to add a listings tab to your Facebook fan page using the Roost Social Real Estate Platform Application.


In Part III of this series we are going to add two more tabs to customize your Real Estate Facebook Fan Page.  One is a newsletter application and the other is an extended information application,

How to Add Your E-Newsletter to Your Real Estate Facebook Fan Page


A basic element to great real estate marketing is in building an opt-in contact list who you can reach via email/phone/mail with your special real estate offers, notice of your services, community happenings, and real estate information that paints you as the local expert.  An opt-in email list provides you with a receptive audience for high touch branding, prospecting, and sales.

The first thing you will want to do is to log into your email marketing platform.  In your email marketing platform you need to find the html for "Join My Mailing List".  I use Constant Contact and in that program you can find the html code under Contacts>>Join My Mailing List.  Make sure that when you create your mailing list sign up form you provide an explanation of what people will get when the subscribe to your E-Newsletter-W.I.I.F.T (Whats-In-It-For-Them). 

 

In Constant Contact Click "Contacts" then click "Join my Mailing List"

 

 


You will use the steps we discussed in Part I of the series to create your Newsletter tab.  First go to your Real Estate Facebook Fan Page and click, "Edit Page" under your logo.

 

Click "Edit Page" Under your logo

 

 

 

 

Go to an existing FBML application and click the "edit" hyperlink.  If you haven't created any custom tabs using the FBML application and this will be your first tab, follow the steps outlined in Part I of this series. 

 

 

Go to an existing application and click the "edit" hyperlink

 

 

Add the Name of your Tab in the "Box Title" and add the HTML code you copied from your email program into the box labeled "FBML".  Scroll down to the bottom of the page when you are done and click "Save Changes".

 

Return to "Edit Page" and look for your newsletter tab.  It will say "Newsletter-FBML" or if you labeled it something other than newsletter it will say "name you labeled it-FBML".

 

Click on the hyperlink "Application Settings" and click "Edit page" under your logo.  You will get a pop-up box that says, "Edit Static FBML 3 Settings".  Click "Add" next to the tab option and then okay.  The pop-up box will disappear.  When it does scroll back up the page and click the "View Page" hyperlink under your logo.

Once you have returned to your Real Estate Facebook Fan Page, Click the >> Sign.  You will see your newly created newsletter tab.  You will right click your mouse and drag your newsletter tab to your toolbar and the result should be a nice branded newsletter tab.

 

Your newsletter tab will now show up on your Real Estate Facebook Fan Page.


 

Your newsletter tab will now show up on your Real Estate Facebook Fan page

 

 


BAM.


How to Add An Extended Info Tab To Your Real Estate Facebook Fan Page

I really dislike the static "Info" Tab that comes with your Real Estate Facebook Fan Page, but was able to hunt up the Extended Info Tab application which much more flavorful.  You can use the Extended Tab application to add a list of links, bullet points, "about me/my brand/business" information, videos, mp3's, and images.

Download the Extended Info Application here.  Please note, in order to add this application to your Facebook Fan Page you have to click the "Add to my Page" hyperlink.  Do not click the "Go to Application" button. 

Click the "add to my page" hyperlink

 

 



Once you click the "Add to my Page" hyperlink you will be brought to a screen with an Editor.  Add your title and then click "Insert new field".

 

 

Choose your title and click insert new field

 

A box will open up and you will choose the fields you want to add.  You can add an FBML box, videos, mp3s, bullet point lists, and more.  Depending on what you want this page to be this application with it's customized fields allows you a world of options. You can use it to add an about me page, or your own featured listings, how about a video to showcase some properties, or perhaps a podcast.  You can do as little or as much as you want.

 

Once you are done, click the "save changes" box on the right hand side of the editor.

 

Click your fields and then click save changes


Return to your Real Estate Facebook Fan Page.  Click "Edit Page" under your logo and search for your new Extended Info Tab. 

 

 

 

Add your content and click save changes

 

 

Click the "Application Settings" hyperlink and a pop up box labeled "Edit Extended Info Settings" will pop up.  Click "Add" Next to the Tab Option.  Return to your Real Estate Facebook Fan Page and click the >> sign.  You will see your newly created Extended Info Tab.  Right click your mouse and drag and drop your tab into the toolbar.

 

 

You now have a customized about page or  any other info. you want displayed

 

 

And BAM, you have made two important updates to your Real Estate Facebook Fan page with a delectable new offering.


Today we added a lead capture tab in the form of your newsletter to give your visitors information (pull them) so you can push them (gently and willingly) i

nto your list (the money maker).  We then added the feature rich Extended Info Tab so that you can express yourself far more that that silly static info tab that comes with EVERY fan page.  The extended info page will allow you to stand out and serve up plenty of apps, main courses and some dessert in the form of audio, video and compelling html text.

In Part IV we will add your blog and build a Welcome Page for your visitors.


BAM.



If you enjoyed this post about Facebook, then check out these social media marketing and blogging how to's:

 



Bookmark and Share

Subscribe to Blogging In The Rain, A Real Estate Marketing Blog

*************************************************************************************

Rebecca D. Levinson of Real Skillz is a real estate marketing consultant with 18 years of experience serving real estate professionals.  Real Skillz Real estate marketing services include,

 

  • Blogging- See my Blogging Tune-Up Website for Details
  • Social Networking
  • Niche Marketing
  • Marketing Strategy
  • Branding- See my Branding Sanity Website for Details
  • Offline Marketing
  • Online Marketing
  • Special Events Promotion and Marketing
  • Holiday Marketing
  • Marketing Campaigns
  • Email Marketing (Content and Design)
  • Reputation Management

 

If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.

 

Five Ways to Upgrade and Put the "Bam" In Your Real Estate Facebook Fan Page (Part II)



In  Part I of "Five Ways to Upgrade and Put the Bam in Your Real Estate Facebook Fan Page"
we discussed why it's important to have a full service offering that is branded toward your real estate business and market.  We built the foundation of that customization process by learning how install and use the static FMBL application for Facebook.

In Part II of this series we are going to start using our real estate marketing skillz, and the tools and applications available to customize your Real Estate Facebook Fan Page.  The first step is to give visitors what they are seeking on the Internet when it comes to real estate.....real estate listings of course.

 

How to Add Your Real Estate Listings to Your Real Estate Facebook Fan Page



The Roost Social Real Estate Platform application allows you to add real estate listings to your real estate Facebook fan page.  This application makes it super easy to add listings to your real estate profile provided by Roost.  It will take you through 5 easy steps in which you will:

1. Create a Facebook Fan Page.  If you already have a Real Estate Facebook Fan Page it will pull your Fan Page(s) (and Personal Pages).  Once you have completed this step the applications will ask you to read the Terms and Conditions (read them) and then move onto Step 2 by clicking the hyperlink "Create Profile" next to your Facebook Real Estate Fan Page.

 

Click Create Profile Next to your Real Estate Facebook Fan Page

 

 

2. Create a Profile- The Roost Social Real Estate Platform Application will ask you to create a profile.  You will add your name, photo, logo, slogan, business profile, phone number, links to website, and email address and then you will pick your Real Estate State and City.  The next step is to choose which data you want to display:  Roost.com data, Altos Research Chart, Education.com stats, and Walkscore.  You will choose which ones you want to include by checking these options on your profile. 

 

Complete your Profile in Detail to build your Real Estate Listings tab



A few really slick things about this profile creation tool:Click Create Profile next to your Real Estate Facebook Fan Page

  • It builds your real estate tab on the right hand side as you add information so you can preview what it looks like. 
  • It pulls the location of your logo and head shot photos so you don't have to go searching around for them on your computer.
  • It allows someone else to build the Real Estate Listings tab for you (such as a personal or virtual assistant).


When you are done click the button "Save Settings" at the bottom of the profile builder.



3. Add your Real Estate Listings Tab to Your Real Estate Facebook Fan Page.  Return to the Roost Social Real Estate Platform Application Page and Click the hyperlink"Add to my Page" located in the left-hand margin under the Roost logo. 

 

The roost social application is underneath the logo

 

 

You will get a pop-up box that says "Add Roost-Social Media Platform to Your Page". Click the tab "Add to Page" located next to the name of your Real Estate Facebook Fan Page. Click the link .  You will get a pop-up box that says "Add Roost-Social Media Platform to Your Page". 

 

Click the tab "Add to Page" located next to the name of your Real Estate Facebook Fan Page.

 

Click the tab add to page

 

 

 

 

4.  Return to your Real Estate Facebook Fan Page and click the "Edit your Page" hyperlink located under your Logo.  

Under the category "Applications" find the one titled, "Roost-Social Real Estate Platform" and click the hyperlink "Application Settings".

 

Find the Roost- Social Real Estate Platform Application

 

 

You will get a pop-up box that says "Edit Roost- Social Real Estate Platform Settings".  Next to the "Tab" option click the hyperlink, "add" and then click the "Okay" button in the right-hand bottom corner of the pop-up box.

 

 

Click "Add" then Click "Okay" in the tab setting

 

 

5.  Scroll back up the page when the pop-up box disappears and Click the "View Page" hyperlink at the top of the Edit the Page Screen.  Click the >> sign at the top of your Real Estate Facebook Fan Page and look for the tab "Real Estate".


Drag and Drop the Real Estate listings tab to your desired location

 

And BAM, you have you your new real estate listings tab and have made an important update to your Real Estate Facebook Fan page with a delectable new offering.

 

Bam...Your Real Estate Listings Tab has been created and published to your Fan Page



How To Remove those Unwanted Facebook Tabs from Your Real Estate Facebook Fan Page



Hang with me for one more minute.  In Part I of this series I mentioned that Facebook will only let you have four custom tabs on your Real Estate Facebook Fan Page.  The "Wall" tab and the "Info" tab are static and unable to be deleted as of this posting.  In order to make room for the upgrades in the upcoming Part III of this series, I want you to do some housekeeping.

We are going to remove the Discussions Tab and the Reviews tab that are on your Real Estate Facebook Fan Page when you first set it up. 

1.  Go to your Real Estate Facebook Fan Page. 

 


2.  Click on the "Discussions" Tab.
  You will see a pencil icon when you click on the Discussions tab.  Click on the pencil icon and an option to "Delete" tab will come up.

 

Click on the Discussions tab

 
3.  Click on "Delete Tab".  Your Discussions tab will be eliminated.

 

Click the Delete tab



Repeat the same three steps exactly as outlined to remove the "Reviews" tab.

Now you have cut the fat and laid the table for a mighty feast and some hungry visitors.  Today we have removed the Discussions and Reviews tab and added the delectable "Real Estate listings tab to your Real Estate Facebook Fan Page.  In Part III we will add two additional tabs to your Real Estate Facebook Fan Page and in Part IV we will use that handy Static FBML application to build a Welcome Page for your visitors.


BAM.



If you enjoyed this post about Facebook, then check out these social media marketing and blogging how to's:



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Rebecca D. Levinson of Real Skillz is a real estate marketing consultant with 18 years of experience serving real estate professionals.  Real Skillz Real estate marketing services include,

 

  • Blogging- See my Blogging Tune-Up Website for Details
  • Social Networking
  • Niche Marketing
  • Marketing Strategy
  • Branding- See my Branding Sanity Website for Details
  • Offline Marketing
  • Online Marketing
  • Special Events Promotion and Marketing
  • Holiday Marketing
  • Marketing Campaigns
  • Email Marketing (Content and Design)
  • Reputation Management

 

If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.

 

 
 
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Rebecca Levinson, Real Estate Marketing Consultant

Lake Geneva, WI

More about me…

Real Skillz-Clear Marketing for Your Real Estate Vision

Address: Lake Geneva, WI, 53147

Office Phone: (815) 219-0691

Email Me

Real estate marketing blog chock full of real estate marketing tips, strategy, advice and inspiration to enhance your real estate marketing skills.



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