Using SMS to Grow Your Real Estate Contact Database
Do you have a strategy for Mobile Marketing? According to Gartner Inc.,
"By 2013, mobile phones will overtake PCs as the most common Web access device worldwide."
So how do you get started? All along you have been told to build your email database and grow your RSS readers and now mobile? Well mobile isn't going anywhere and in fact resides on the hips and in the pockets and purses of most of your clients and potential customers until their heads hit the pillow for bed. So while you are growing your contacts online, wouldn't it be great to be right at their fingertips on a device that is easily accessible and almost always on?
Heck Yes.
Getting started doesn't mean abandoning the work you have done to date. It means moving forward and integrating SMS into your current marketing and sales strategies by working on successful and measurable campaigns.
Here's an easy guide on how to lay the foundation and use SMS to Grow Your Real Estate Contact Database.
Rebecca D. Levinson of Real Skillz is a real estate marketing consultantwith 18 years of experience serving real estate professionals. Real Skillz Real estate marketing services include,
If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.
The daily grind of a career in real estate can be exhausting. Your clients and vendors needs (and sometimes demands) may seem never ending. The hustle and bustle of real estate starts at the listing or home buying purchase and doesn't end with each transaction until it closes.
You might say a career choice in real estate is truly suited for a few determined souls.
Living in the land of the brave
A Real estate career is not all a tale of woe
It is a choice both of career and lifestyle
It has it's challenges but is rewarded by it's freedoms
Today let us celebrate and remember
The liberties of a real estate entrepreneur are many,
The ability to set your own hours.
The challenge of expanding your services to fit the needs of your current marketplace.
The creation of self wealth and self funded retirement.
The reality that you run your career and choose the direction of your career path.
The satisfaction of mentoring new recruits and watching them build their own businesses.
The joy of knowing you are helping to facilitate and coordinate home ownership- The American Dream.
The choice of hours you put on the street and the times you decide to stay home.
The choice to grow new skills and maintain those of old.
The knowledge that you are taking a risk.
The determination that keeps your wheels on the road.
The power to grow and give back to your local communities.
You are
An entrepreneur
Enjoy
Your freedom
These are the liberties of a real estate entrepreneur
Can you think of more liberties you have as a real estate entrepreuner? Please share by commenting below.
Celebrate your Independence. Happy Fourth of July
If you enjoyed this post check out these blog posts on motivation and real estate,
Gain freedom from your blogging inhibitions and distractions. Whether you are new or old to blogging chances are good it's time for a blogging tune-up. Any new enrollments on July 4th and July 5th will receive a free hour consultation on the topic of your choice (LinkedIn, Facebook, Twitter, Branding, Holiday Marketing) with a follow-up how to guide on your chosen topic (A $150 value). Offer expires July 5th at 12 midnight.
Five Ways to Upgrade and Put the "Bam" in Your Real Estate Facebook Fan Page (Part IV- THE FINALE)
Let's recap our delicious Facebook Fan Page offerings for a moment. If you have followed Part I, Part II, and Part III of this Facebook Fan Page series you now know how to:
1. Customize for your Real Estate Facebook fan page using the static FBML application. 2. Get rid of extraneous tabs on your wall (with the exception of the "wall" and "info" tab which are static applications and cannot be deleted. 3. Add a real estate listings tab to your Facebook fan page using the Roost Social Real Estate Platform Application. 4. Build your list by adding your e-newlsetter to your Facebook fan page. 5. Create a better bio page by adding the Extended Info application to your Facebook fan page.
These five ways to upgrade your real estate Facebook fan page are tantalizing treats for sure, but something is missing. How about a Welcome page to great your online visitors when they arrive at your fan page front door.
How to Create a Welcome Page on Facebook
I searched and scoured the internet looking for an attractive and easy way to customize my Facebook Fan Page without paying a customized fee for the service and still having control and ability to change the design. I found a few resources, many Facebook Fan Page Designers, and little else until I read Misty Lackie of GoSmart Solutions blog post on FaceItPages.
Misty let me give the product a spin and I definitely recommend spending the $39.99 on this product for the following reasons,
It has many designs to choose from and is enticing more designers to add their designs to the mix.
It has the ability to remove the footer thereby keeping only your brand on the welcome page.
It has tracking ability and the ability to add Google Analytics for further tracking details.
It has the ability to swap out your design for another one at anytime. This is very useful if your real estate company/business is going through a re-branding strategy.
You can add video, links to your other social networks and websites and a knock out FAQ about your business using FaceItPages. The one thing you'll want to have handy when you create your page is your header, content,links to websites/social networks, location of video. It is a really easy to it yourself application. The only tricky part might be installing the HMTL code from the Facebook page using the FBML application, but you learned how to do that in Part I of this series.
FaceItPages is a very simple and effective way to greet your Real Estate Facebook fan page visitors.
Once you have created your welcome page, you'll want to move it front and center so it's the first page visitors see when they come to your Real Estate Facebook Fan Page.
Here's how to relocate your Welcome Page to first position
1. Click settings on your Real Estate Facebook Fan Page. 2. Under "View Settings" go to "Default Landing Tab for Everyone Else" and click "Welcome" in the drop down menu.
Once you're done your welcome tab is the first page visitors to your Real Estate Facebook fan page will see.
BAM.
How to Add your Blog to your Real Estate Facebook Fan Page
A great way to gain more exposure, readers, and keep that content flowing on your Real Estate Facebook fan page is to add your blog. Here are a few quick steps to get your blog up and on your Real Estate Facebook fan page.
1. Go to Social RSS 2. Choose your Real Estate Facebook fan page in the drop down under quick select.
3. Add the URL of your RSS feed for your blog.
4. Type the title of your tab under "tab settings", description of your blog, link to your blog's website. Let the application know if it should auto like posts and send the feed to your wall.
Go back to your Real Estate Facebook fan page and click "Edit Page" under your logo. Find RSS Social and click "Edit application". Under "Applications" find Social RSS. Click "Application Settings". A box labeled "Edit Social RSS Settings" will pop up. Under Tab click "Add". Then Click "Okay". Now return to your Real Estate facebook Fan Page. Find your tab by clicking the >> symbol in the header. Right click your mouse and drag and drop your blog tab to it's desired location.
You've just added your blog to your Real Estate Facebook Fan Page. BAM.
Follow Posts 1-4 of this series on Real Estate Facebook Fan Pages and you will have a healthy, hearty offering for visitors to your Real Estate Facebook Fan Page to devour. Bon Appetit.
If you enjoyed this post about Facebook, then check out these social media marketing and blogging how to's:
Rebecca D. Levinson of Real Skillz is a real estate marketing consultantwith 18 years of experience serving real estate professionals. Real Skillz Real estate marketing services include,
If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.
Five Ways to Upgrade and Put the "Bam" In Your Real Estate Facebook Fan Page (Part III)
If you have followed Part I and Part II of this Facebook Fan Page series you now know how to customize tabs for your Real Estate Facebook Fan Page using the static FBML application, how to get rid of extraneous tabs on your wall (with the exception of the "wall" and "info" tab which are static applications and cannot be deleted), and how to add a listings tab to your Facebook fan page using the Roost Social Real Estate Platform Application.
In Part III of this series we are going to add two more tabs to customize your Real Estate Facebook Fan Page. One is a newsletter application and the other is an extended information application,
How to Add Your E-Newsletter to Your Real Estate Facebook Fan Page
A basic element to great real estate marketing is in building an opt-in contact list who you can reach via email/phone/mail with your special real estate offers, notice of your services, community happenings, and real estate information that paints you as the local expert. An opt-in email list provides you with a receptive audience for high touch branding, prospecting, and sales.
The first thing you will want to do is to log into your email marketing platform. In your email marketing platform you need to find the html for "Join My Mailing List". I use Constant Contact and in that program you can find the html code under Contacts>>Join My Mailing List. Make sure that when you create your mailing list sign up form you provide an explanation of what people will get when the subscribe to your E-Newsletter-W.I.I.F.T (Whats-In-It-For-Them).
You will use the steps we discussed in Part I of the series to create your Newsletter tab. First go to your Real Estate Facebook Fan Page and click, "Edit Page" under your logo.
Go to an existing FBML application and click the "edit" hyperlink. If you haven't created any custom tabs using the FBML application and this will be your first tab, follow the steps outlined in Part I of this series.
Add the Name of your Tab in the "Box Title" and add the HTML code you copied from your email program into the box labeled "FBML". Scroll down to the bottom of the page when you are done and click "Save Changes".
Return to "Edit Page" and look for your newsletter tab. It will say "Newsletter-FBML" or if you labeled it something other than newsletter it will say "name you labeled it-FBML".
Click on the hyperlink "Application Settings" and click "Edit page" under your logo. You will get a pop-up box that says, "Edit Static FBML 3 Settings". Click "Add" next to the tab option and then okay. The pop-up box will disappear. When it does scroll back up the page and click the "View Page" hyperlink under your logo.
Once you have returned to your Real Estate Facebook Fan Page, Click the >> Sign. You will see your newly created newsletter tab. You will right click your mouse and drag your newsletter tab to your toolbar and the result should be a nice branded newsletter tab.
Your newsletter tab will now show up on your Real Estate Facebook Fan Page.
BAM.
How to Add An Extended Info Tab To Your Real Estate Facebook Fan Page
I really dislike the static "Info" Tab that comes with your Real Estate Facebook Fan Page, but was able to hunt up the Extended Info Tab application which much more flavorful. You can use the Extended Tab application to add a list of links, bullet points, "about me/my brand/business" information, videos, mp3's, and images.
Download the Extended Info Application here. Please note, in order to add this application to your Facebook Fan Page you have to click the "Add to my Page" hyperlink. Do not click the "Go to Application" button.
Once you click the "Add to my Page" hyperlink you will be brought to a screen with an Editor. Add your title and then click "Insert new field".
A box will open up and you will choose the fields you want to add. You can add an FBML box, videos, mp3s, bullet point lists, and more. Depending on what you want this page to be this application with it's customized fields allows you a world of options. You can use it to add an about me page, or your own featured listings, how about a video to showcase some properties, or perhaps a podcast. You can do as little or as much as you want.
Once you are done, click the "save changes" box on the right hand side of the editor.
Return to your Real Estate Facebook Fan Page. Click "Edit Page" under your logo and search for your new Extended Info Tab.
Click the "Application Settings" hyperlink and a pop up box labeled "Edit Extended Info Settings" will pop up. Click "Add" Next to the Tab Option. Return to your Real Estate Facebook Fan Page and click the >> sign. You will see your newly created Extended Info Tab. Right click your mouse and drag and drop your tab into the toolbar.
And BAM, you have made two important updates to your Real Estate Facebook Fan page with a delectable new offering.
Today we added a lead capture tab in the form of your newsletter to give your visitors information (pull them) so you can push them (gently and willingly) i
nto your list (the money maker). We then added the feature rich Extended Info Tab so that you can express yourself far more that that silly static info tab that comes with EVERY fan page. The extended info page will allow you to stand out and serve up plenty of apps, main courses and some dessert in the form of audio, video and compelling html text.
In Part IV we will add your blog and build a Welcome Page for your visitors.
BAM.
If you enjoyed this post about Facebook, then check out these social media marketing and blogging how to's:
Rebecca D. Levinson of Real Skillz is a real estate marketing consultantwith 18 years of experience serving real estate professionals. Real Skillz Real estate marketing services include,
If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.
In Part II of this series we are going to start using our real estate marketing skillz, and the tools and applications available to customize your Real Estate Facebook Fan Page. The first step is to give visitors what they are seeking on the Internet when it comes to real estate.....real estate listings of course.
How to Add Your Real Estate Listings to Your Real Estate Facebook Fan Page
The Roost Social Real Estate Platform application allows you to add real estate listings to your real estate Facebook fan page. This application makes it super easy to add listings to your real estate profile provided by Roost. It will take you through 5 easy steps in which you will:
1. Create a Facebook Fan Page. If you already have a Real Estate Facebook Fan Page it will pull your Fan Page(s) (and Personal Pages). Once you have completed this step the applications will ask you to read the Terms and Conditions (read them) and then move onto Step 2 by clicking the hyperlink "Create Profile" next to your Facebook Real Estate Fan Page.
2. Create a Profile- The Roost Social Real Estate Platform Application will ask you to create a profile. You will add your name, photo, logo, slogan, business profile,phone number, links to website, and email address and then you will pick your Real Estate State and City. The next step is to choose which data you want to display: Roost.com data, Altos Research Chart, Education.com stats, and Walkscore. You will choose which ones you want to include by checking these options on your profile.
A few really slick things about this profile creation tool:
It builds your real estate tab on the right hand side as you add information so you can preview what it looks like.
It pulls the location of your logo and head shot photos so you don't have to go searching around for them on your computer.
It allows someone else to build the Real Estate Listings tab for you (such as a personal or virtual assistant).
When you are done click the button "Save Settings" at the bottom of the profile builder.
3. Add your Real Estate Listings Tab to Your Real Estate Facebook Fan Page. Return to the Roost Social Real Estate Platform Application Page and Click the hyperlink"Add to my Page" located in the left-hand margin under the Roost logo.
You will get a pop-up box that says "Add Roost-Social Media Platform to Your Page". Click the tab "Add to Page" located next to the name of your Real Estate Facebook Fan Page. Click the link . You will get a pop-up box that says "Add Roost-Social Media Platform to Your Page".
Click the tab "Add to Page" located next to the name of your Real Estate Facebook Fan Page.
4. Return to your Real Estate Facebook Fan Page and click the "Edit your Page" hyperlink located under your Logo.
Under the category "Applications" find the one titled, "Roost-Social Real Estate Platform" and click the hyperlink "Application Settings".
You will get a pop-up box that says "Edit Roost- Social Real Estate Platform Settings". Next to the "Tab" option click the hyperlink, "add" and then click the "Okay" button in the right-hand bottom corner of the pop-up box.
5. Scroll back up the page when the pop-up box disappears and Click the "View Page" hyperlink at the top of the Edit the Page Screen. Click the >> sign at the top of your Real Estate Facebook Fan Page and look for the tab "Real Estate".
And BAM, you have you your new real estate listings tab and have made an important update to your Real Estate Facebook Fan page with a delectable new offering.
How To Remove those Unwanted Facebook Tabs from Your Real Estate Facebook Fan Page
Hang with me for one more minute. In Part I of this series I mentioned that Facebook will only let you have four custom tabs on your Real Estate Facebook Fan Page. The "Wall" tab and the "Info" tab are static and unable to be deleted as of this posting. In order to make room for the upgrades in the upcoming Part III of this series, I want you to do some housekeeping.
We are going to remove the Discussions Tab and the Reviews tab that are on your Real Estate Facebook Fan Page when you first set it up.
1.Go to your Real Estate Facebook Fan Page.
2. Click on the "Discussions" Tab. You will see a pencil icon when you click on the Discussions tab. Click on the pencil icon and an option to "Delete" tab will come up.
3. Click on "Delete Tab". Your Discussions tab will be eliminated.
Repeat the same three steps exactly as outlined to remove the "Reviews" tab.
Now you have cut the fat and laid the table for a mighty feast and some hungry visitors. Today we have removed the Discussions and Reviews tab and added the delectable "Real Estate listings tab to your Real Estate Facebook Fan Page. In Part III we will add two additional tabs to your Real Estate Facebook Fan Page and in Part IV we will use that handy Static FBML application to build a Welcome Page for your visitors.
BAM.
If you enjoyed this post about Facebook, then check out these social media marketing and blogging how to's:
Rebecca D. Levinson of Real Skillz is a real estate marketing consultantwith 18 years of experience serving real estate professionals. Real Skillz Real estate marketing services include,
If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.
Five Ways to Upgrade and Put the "Bam" in Your Real Estate Facebook Fan Page (Part I)
If you're a fan of Emeril Lagasse then you know that everytime he knocks down a great recipe in front of a live audience he adds a little spice, a little kick, a little something extra at the end of the dish so when everything is mixed together and the cooking is done....BAM.
Emeril puts the bam in every one of those dishes he makes so the results are scintillating. Voila, that extra special something really knocks out your taste buds.
Facebook has a huge audience of willing participants as long as you're serving the right dishes for their hungry palates. How do you make sure those participants visit, become a member of, and refer your Real Estate Facebook Fan Page to their friends and family? Over the next four days I will dish you up five ways to upgrade with ease and put the "Bam" in Your Real Estate Facebook Fan Page.
Download the FBML Static Application
The static fbml application will allow you to use html or fbml (facebook markup language) to create customized tabs for your Facebook Fan Page. Once you download the application (make sure you choose to install it on your Facebook Fan Page as opposed to your Profile page) you will find it under your logo on your Facebook Real Estate Fan Page.
Click "Edit Page" and you will see the static FBML application. Click on the "Edit" hyperlink and you will be able to create a customized tab for your Facebook Fan Page.
You will be brought to a screen that asks you for a box title "title of your tab" and a box for FBML. In the box for FBML insert your FBML or HTML. This is similar to when you create notes on Facebook or when you create a blog post and use HTML instead of the WYSWIG processor
Once you have added your content you will click the blue box titled "Save Changes" and then go back to your Fan Page. Click the "Edit Page" hyperlink under your Fan Page's logo again and then go to your FBML application which will look like this "name of your tab-FBML". Click "Application Settings" and then you will get a pop-up box that says "Edit Static FBML Settings".
Click the "Add" button next to the "Tab" option in the "Edit Static FBML Settings" pop-up box.
Click the >> sign next to your tabs if you don't see your new custom tab on your fan page. Your fan page will allow you to display six tabs- 2 predetermined- wall and info, and 4 custom. If you want to rearrange the order of your tabs, right click your mouse and drag your tab to the position you prefer it to be in on your wall.
If you want to create more than one custom tab, scroll to the bottom of your existing application page and click the hyperlink that says "Add another FBML box". You will do this each time you want to add custom tabs to your Facebook Business Page.
You now know how to create custom tabs and upgrade your Facebook Fan Page. In Part 2, I will discuss which custom tabs will accentuate your Real Estate Fan Page and how to get rid of or mask some of those Facebook tabs that just don't have that "bam".
If you enjoyed this post about Facebook, then check out these social media marketing and blogging how to's:
Rebecca D. Levinson of Real Skillz is a real estate marketing consultantwith 18 years of experience serving real estate professionals. Real Skillz Real estate marketing services include,
If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.
Don't Let your Real Estate Marketing Mojo Pull the Revenue Producer Out of You
In both large and small businesses there is a palpable tug of war that exists between the marketing and sales departments. Sometimes the sales department, as revenue producers, eschew the ideas of "those marketing people" who don't ever seem to stick to a timeline. Sometimes those crazy marketing people, according to the sales department, will produce surprise campaigns that just don't fit the needs of their customers and are full of holes----they just don't think their strategies out before they roll them out.
The marketing department has to deal with those sometimes obnoxious and pushy sales people who promise things to their customers before they've hit the website or inked in print. Don't they understand that good campaigns take time and you can't just waive your hands with a wand and make good marketing happen...and good marketing isn't the only thing that makes the phone ring. Those sales people still need to sell.
The two headed dragon can be a monster of a problem for companies and even more so for a soloprenuer where the marketing head can easily dominate and cannibalize the sales head....leading to a one headed non producing medieval nightmare.
Don't let your real estate marketing mojo pull the revenue producer out of you.
Here are a few tips, especially in the web 2.0 internet world, to bring a balance to your business and allow both your sales and marketing efforts to push and pull in concert and grow your money tree,
Use these tips as a guideline and some simple reminders to allow your marketing to feed, not devour, your sales efforts. Check out these additional resources on the web for more sales reminders,
Rebecca Levinson is an independent real estate marketing consultant who helps real estate professionals see through the blind spots in their real estate marketing. Call today #262-203-5231 or email rebecca@realestateskillz.com
Three Browser Extensions to Help Your Real Estate Blogger's Block
ScribeFire
Ever start reading a blog post, comment, newspaper article, or get involved in a discussion forum and suddenly your mind starts filling up with perfect prose. Put those sparks of inspiration to good use and blog it baby. It's easy to do with the ScribeFire Add On for Firefox. Once ScribeFire is installed, click the icon and then right click "blog this page". ScribeFire has a simple editor with the ability to add images, videos, tags, as well as ping blog directories. You can save your notes for later, or you can blog and publish immediately to your blog (a great feature for live blogging webinars, seminars and conferences).
I have a love affair with Webnotes and I am happy to tell the blogosphere. I loooove Webnotes, looove it. Why? It's easy to us and although I have the paid version, the free version will work for you. Webnotes is similar to Diigo. It's an annotating, bookmarking, highlighting, report making gem of a tool. Whenever I need to research something for a blog post I am writing I use webnotes to highlight, take notes, and save the URL of the source I'm citing. Webnotes will save all of this information for you and if you'd like it in a report format it can do that too.
Create easy snapshots you can use as images for your blog and take notes as you peruse the web. This is a great tool when you are creating that how to blog post....even for real estate consumers. Also for ongoing blog projects because you can organize clippings, notes, and links in folders so if you have ongoing blog series and make reference to other websites, timely articles, or blog posts this is a perfect blogging tool. The easy one click action with this extension makes it a winner in my blogging book.
Download the Trailmix extension for Firefox here. As of this blog posting there is no Trailmix extension currently available for GoogleChrome.
These three browser extensions have similar features so you may only need one extension to help kick your real estate blogger's block to the curb or use more than one to increase the effectiveness of your blogging schedule. It's all about using the tools to help you capture those epiphanies and words of wisdom that could break from your fingertips inspired at any moment...well, any moment online for now.
For those other moments, keep a pad of paper and a pen around-in your pocket, your purse, your nightstand, and yes...even in the bathroom.
If you enjoyed this post, then check out these other blog posts about real estate blogger's block:
Rebecca Levinson is an independent real estate marketing consultant who helps real estate professionals see through the blind spots in their real estate marketing. Call today #262-203-5231 or email rebecca@realestateskillz.com. Need help with blogging? Check out my blogging tune-up program.
10 Places to Drop your Real Estate Content Like It's Hot
If you're looking for new readers, home buyers, and sellers, or a way to make an extra buck check out these 10 places to drop your content online and get rewarded with reader retention, new readership, and in some cases, additional revenue.
The site enjoys a Google PageRank 6. After a simple registration process you have the ability to post a question, or add a blog post, news, data, opinion, press release, research or video.
2. Examiner.com Apply to become a local city/town expert on up to three topics in which you have knowledge/expertise. Examiners receive revenue opportunities, back links to their website/blog, a support specialist, and a back end CMS that is user friendly along with writing tips and topic suggestions. 3. AssociatedContent Create content-text,video,audio, or images. AssociatedContent has millions of viewers and has a revenue opportunity through its Performance Payments program. 4. Newsvine
Write new content and earn revenue. You can also "seed" by pointing readers to articles you've read online.
5. Constant-content.com Submit articles and set a price for them (your receive 65% of the sales price). Contact customers with specific article proposals. 6. DemandStudios.com
Find freelance jobs for writers. Submit your resume, a link to your online portfolio (blog), and a sample of your writing to apply.
7. Google Knol Sign up and share your knowledge by creating a knol on a topic of expertise. 8. DocStoc Upload your documents, i.e, e-books, whitepapers, presentations, and set a price to sell them. You can gain additional revenue sharing opportunities through using Google AdSense. 9. Conduit.com Create a toolbar for your website/blog and add your apps, links to your social media profiles, websites and recommended tools to add value and gain circulation and visiblity with every use and download of the toolbar.
10. Facebook "Like" Button Easily create Facebook "Like" buttons for your webpages and blog posts that will push your content with each click of the button on your follower's pages and in front of their friend's faces. Don't get overwhelmed with this list. Choose one or two that are the most pertinent for your real estate marketing goals and drop your real estate content like it's hot.
If you enjoyed this post then you'll want to read,
Rebecca Levinson is an independent real estate marketing consultant who helps real estate professionals see through the blind spots in their real estate marketing. Call today #262-203-5231 or email rebecca@realestateskillz.com
Ten Internet Places to Prospect, Brand, and Sell Your Real Estate Services Online
There is a worldwide web of opportunity for real estate professionals who are serious about cultivating and closing new business from online venues. While some prefer to do busywork without a focus be the professional that maneuvers around their idle vehicles and takes the path that leads to the money work.
Here are Ten Internet Places to Prospect, Brand, and Sell your Real Estate Services Online
1.Question and Answer websites
Question and answer websites have received triple digit growth and are widely popular among females and Generation X consumers. Hop on board the inquisitive (i.e. lead generation) train and answer real estate questions where consumers ask online.
2. Call to Action in your Blog Posts Don't ass-u-me that your blog readers will call you, email you, or visit your website without a clear direction or invitation to do so. You need to direct your blog's traffic by including strong call to actions on each and every blog post your write, whether you are targeting real estate consumers or real estate professionals.
3.Discussion Forums
Online productivity is a two way street where people have real interactions that can lead to sales transactions. Don't miss out. Visit and join the online discussion forums where conversations are active online. Your brand will become visible the more you make yourself accessible to real estate buyers and sellers who are seeking a good dialogue.
4.Facebook "like" Pages
Create your fan "like" page(s) on Facebook using your brand name and smart keywords associated with your local real estate market/niche markets. Launch contests, advertise your listings, syndicate your blog, inform buyers and sellers of current real estate trends, and offer your real estate services.
5.Syndication of Real Estate Listings
According to Hitwise,"Visits to classified websites rose 84 percent in one year, rising fastest between December 2008 and February 2009". Can you smell the sales opportunity?
Use an online classified flyer service to syndicate your real estate listings online and be in front of your target market.
6.Announcements in Your Blog Posts
Use Google alerts to keep track of real estate news. Announce the latest real estate news on your blog and help real estate consumers to determine how this can effect their real estate situation.
7. Microblogging
Use Twitter to find home buyers and real estate sellers in your town, to syndicate your blog posts, and to let people know who you are and that you are ready, willing and able to help them with their real estate needs.
8. List Building
List building is an essential online sales tactic. The more interested parties you can collect contact information from the more prospects you have in your pipeline to brand your name and sell your services to consistently. The money is in the list so collect that contact information via E-Newsletters, YouTube Subscriptions, Blog Subscriptions, and Podcast Subscriptions E-zines, and E-Books.
9.Micro Websites
If you're marketing more than one real estate niche consider investing in some additional Internet real estate space by creating micro websites that have information on each niche. Your target markets will appreciate being able to find information pertinent to their needs without having to dig through the pages of a larger multi-purpose website Don't forget to market your micro websites once you have created them.
10. Referrals
Let your fellow real estate and business professionals know that you are happy to help and willing to accept their referrals. Let them know how you will take care of their clients and what your follow-up process is (a big selling point as so many professionals seem to be lacking good referral skills). Shout it out on Twitter, your blog, and a B2B network like LinkedIn.
Use these ten online places to create a winning strategy to prospect, brand, and sell your real estate services online.
Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate professionals. Real estate marketing services include
Branding- See my Branding Sanity Website for Details
Offline Marketing
Online Marketing
Special Events Promotion and Marketing
Holiday Marketing
Marketing Campaigns
Email Marketing (Content and Design)
Reputation Management
If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
demands) may seem never ending. The hustle and bustle of real estate starts at the listing or home buying purchase and doesn't end with each transaction until it closes.
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