I Am Going to PubCon and Want to Bring Your SEO Questions with Me and Get Answers for You
Today it the last day I will be working from my home office for a week. On Monday I depart on a jet plane to Las Vegas where I will be attending PubCon, a conference whose focus is educating participants on Social Media, Affiliate Programs, Search, and SEO/SEM.
Along my journey I will be meeting up with the lovely ladies of Classified Flyer Ads, Misty Lackie and Candice Hidalgo. Classified Flyer Ads is a company I have worked with in the past and a company that I would personally recommend to any real estate professional. My list of recommended real estate vendors is not easy to make and I am happy to include Classified Flyer Ads.
If any of my readers or associates will be attending PubCon I would love to have the opportunity to have some meet and greet time. Just email me and let me know.
If you aren't going to Vegas I would like to present an offer to you. Send me your questions by commenting on this blog post and I will pack them up and take them with me to PubCon and find the answers for you. I will try to get as many answers as possible. All I need are your questions in the comments below.
If you want to spread the word about this open invitation to hunt down and retrieve SEO information, just reblog my post and let your readers know.
What kind of SEO/SEM Topics You Might Have Burning Questions About
To give you an idea of some topics, here are just a few of the sessions I will be taking,
Top-Shelf SEO: Hot Topics and Trends
Local Search and Mobile Optimization
Competitive Intelligence: Know Thy Competitor Well
I would actually like to share my tentative almost 99.9% for sure PubCon Itinerary with you,
Other topics include PPC advertising, affiliate marketing, twitter, landing page optimization, viral marketing and of course SEO/SEM tactics and strategies
I always have a thirst for knowledge and a willingness to share.
I am going to Pubcon and Want to Bring Your SEO Questions with Me and Get Answers for You. It's a daunting task but I am up to the challenge. Spread the word via reblog and send me your questions in the comments below.
Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate professionals. Real estate marketing services include
Blogging- See my Blogging Tune-Up Website for Details
Social Networking
Niche Marketing
Marketing Strategy
Branding- See my Branding Sanity Website for Details
Offline Marketing
Online Marketing
Special Events Promotion and Marketing
Holiday Marketing
Marketing Campaigns
Email Marketing (Content and Design)
Reputation Management
If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-203-5231 or email rebecca@realestateskillz.com.
How To Cut Your Real Estate Blogging Time in Half and Re-purpose Your Content Three Ways with the Time Saved
One of the burdens challenges of being a content creator is providing consistently focused content that will be of interest to your readers. If you are blogging 3-5 times per week or more content creation can become difficult for many real estate bloggers. Now if you add in the creation of email marketing campaigns, strategic micro-blogging on Twitter or Posterous, newsletters, and generating additional content for your business peers this challenge can be dizzying.
This is where the value add of web 2.0 tools comes into play.
Problem: Generating valuable content in a timely and consistent manner for multiple platforms and purposes.
Solution: Use Gmail and WebNotes to help you collect, organize, generate, repurpos, and syndicate your content.
Here's How to Cut Your Real Estate Blogging Time In Half and Repurpose Your Content Three Ways with the Saved Time
1. Use Gmail to Collect and Organize Your Research
Add a folder to your Gmail account labeled "Research-Blog". Everytime you receive an email newsletter, a notification of a new blog post, or even a question that you could use from a consumer/prospect as content for your blog move a copy of that email to your "Research Blog" folder. If you don't do this right away, at the very least, star the email so you can move it your "Research-Blog" folder later.
If you find content outside of your email account no worries, just write a quick note by emailing yourself and include a link. I personally do this all the time and find it to be simple, quick, and highly effective. Mark the subject line of the email to yourself "Research-Blog" so you can move it to your labeled folder later. In both Firefox and Internet Explorer there are options that enable you to email links and web pages to yourself.
2. Open an Account at Webnotes and carefully sift through your "Blog-Research" folder
Use Webnotes as your "go to" research tool. It will allow you to highlight and add sticky notes to web pages, blog posts, and pdf's (Pdf's only if you purchase the paid version).
Register for an account with Webnotes. I choose the paid version because I review several pdf's a week, and download the webnotes toolbar.
Go back into your Gmail account once you have downloaded the webnotes toolbar.
Use the time you have allotted to read and research the contents of your Gmail "Research-Blog" Folder.
Open up each webpage that you will use as a resource to create your newsletter and use the Webnotes tool to highlight and annotate the document. You do this by clicking on highlight and sticky notes right from the Webnotes toolbar.
The more thorough you are with your note taking the quicker it will be to create your content. This is where the time savings will really come into play.
3. Generate your Content
Once you are done researching it's time to create your content. Go back inside your Webnotes account. You can get there by clicking "View My Webnotes" on your Webnotes Toolbar.
You will see a results page that looks similar to this,
Webnotes keeps the title and source of all of your notes including a hyperlink to the original source. It also records your highlighted text and your sticky notes.
Open up your blog editor and start blogging your post. If you took copious notes the advantage is three-fold:
Younow have a more conversational tone to write your post because you wrote the notes without hesitancy and in your own voice. You will also be able to check spelling, grammer, style, and switch copy around to have more of an active than passive voice.
You have written most of the content that you will need for your post minus a few tweaks and copy and paste actions.
You will be able to easily cite material correctly by giving proper attribute and you will easily be able to include helpful links.
4. Use the extra time you saved to work your SEO
Check for use of keywords frequently and effectively.
Tag your blog post with all appropriate keywords.
Take advantage of additional features (If you are in the ActiveRain platform or another social network) by adding your post to groups and taking the time to add your post to the proper ActiveRain Channel- an often overlooked feature.
Use Header tags properly.
Scan for visibility and make sure your images are aligned, crisp, and help to paint your story as well as marked with ALT tags.
Create a call to action on your blog posts.
5. Re-purpose your blog content in three ways with the additional time
a. Create an embeddable report
In webnotes you have the option of creating a report of your notes into html or pdf format. If you use the pdf format you can upload a copy to scribd or docstoc where people can subscribe to your notes and where they can be indexed on Google. You can also embed the report to Posterous if you have an account there or share it on your Facebook Fan Page or LinkedIn.
Announce your research to your database via email. You may include all of the content or just a few items in a newsletter to your database. There also might be some lefotvers-items when you researched that you did not include in your blog post- that could be perfect for content in your newsletter.
c. Twitter with a real estate marketing purpose
In performing Step #2 if you find a resource/link that could generate a conversation and you have taken the to annotate and highlight thoughtfully share it with the your Twitter followers. There is a share button in the Webnotes Toolbar. Click "Twitter" and you are good to go.
Use Gmail, Webnotes, and the method above to cut your real estate blogging time in half and re-purpose your content three ways with the Time Saved.
Week of 11/03/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies
The Case of Modesty, In An Age of Arrogance-TIME
Arrogance is easy to find, but doesn't modesty provide a more valuable commodity? This article does reference technology and it made me think about the case for modesty in social networking and blogging. Modesty in Social Networking and blogging means to inform rather than induce fear and bully, empower rather than make others feel incompetent or a posture of superiority.
Great take away quote from this article as food for thought,
"Modestyin private life is attractive, but in public life it is essential, especially now, when those who immodestly claimed to Know It All have Wiped Us Out. The problems we face are too fierce to accommodate arrogance. Humility leaves room for complexity, honors honest dissent, welcomes the outlandish idea that sweeps past ideology and feeds invention."-Nancy Giggs, Time.com
Google's Eric Schmidt on What the Web Will Look Like in 5 Years
ReadWriteWeb has done a great job of excerpting video from Google's CEO Eric Schmidt at the Gartner Symposium/ITxpo Orlando 2009 on what the web will look like in 5 years and breaking down the highlights. There's an emphasis on the persuasion of user generated content, the increased demand of video, and the seamless use of multiple applications. Interesting to me was the comment that "Five years from now the Internet will be dominated by Chinese-language content".
Buckle your seatbelts for whatever the future holds for the Internet. All marketers and business professionals must prepare themselves to be flexible and ready.
Signs of Twitter's Business Model Emerge Via Bing, Google Deals
No nonsense article on the Twitter dealings with Bing and Google. I have seen the indexing of tweets on Google as well as on Bing. If you haven't started adding Twitter into your online marketing, it's time to engage.
Make it easy on yourself when you do and use an application that allow you to search, sort, group, and manage multiple handles(accounts) either here, here, or here.
Search Engine Marketing USA Marketing Overview- November 20009
By signing up for a free membership at econsultancy.com you can download their free report, "Search Engine Marketing Trends Briefing November 2009". It's loaded with useful statistics from authorities around the worldwide web. I was able to pocket these three take aways right away,
According to an iProspect survey, seven out of 10 respondents said they clicked a search result within the first page of results, while 92% clicked a result within the first three pages of search results. [Source: iProspect via eMarketer, April 2008] - Take Away: Visiblity is limited to the first three pages and that is why there is an emphasis on using longtail keywords because they give you a fighting chance to make it to the first three pages without breaking your bank account.
A study of 1.5 million search queries found 80% of searches can be classified as informational, 10% transactional, and 10% are navigational. [Source: Penn State via Search Engine Land, March 2008]- Take Away: A content driven strategy is the winner for online marketing. The content you provide must be useful and consistent.
Image search makes up about 5.7% of all Google searches, and "up to 15% of all search is image related" according to Eric Enge, President of Stone Temple Consulting. [Source: WebProNews, August 2009] -Take Away: Posting your photos and images and tagging them with ALT tags is important, people are searching for them and Google bots are crawling for them.
Also very interesting to me was a tidbit about Google's financials which were reported as $5.94 billion Q3 2009,
"Of this, Google’s financial statements show that revenues from outside of the United States totaled $3.14 billion, representing 53% of this amount."- There is money to be made outside of the United States online. If this is viable in your real estate market, have you incorporated a strategy to reach the international market as part of your online marketing plan?
Discussion- Time Magazine posted a Special Report-"The State of the American Woman". Talking points and a discussion on this Report will be posted on the Real Skillz Business Page will be posted today,Tuesday November 3, 2009. Bring your opinions to the Real Skillz Facebook Wall**
Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies is a weekly online newsletter provided by Rebecca D. Levinson, Real Estate Marketing Consultant. If you like what you're reading come join my Business Page on Facebook.
How to Choose the Right Days to Market your Real Estate Services Online
Effective real estate marketing online has a lot to do with timing. There has been a lot of research conducted, mainly for industries outside of real estate (i.e.retail, hospitality, automotive) on the best days and times to market services and products online. Implementing the right timing to deploy marketing campaigns into your online marketing strategy is an effective way to ramp up your results.
Here are 5 tips on choosing the right days to market your real estate services online
1. Tweet Midweek-
You can tweet everyday of the week but for maximum effect make sure to tweet on Wednesdays and Thursdays as they are the most active days of tweets and retweets as found by HubSpot's State of the Twittersphere June 2009.
Frequency of great original content is still important in building your readership and traffic to your blog. I recommend to my clients that they blog a minimum of 3-5 times per week to be considered as a true content provider in the eyes of their readers.
That being said when is the best time for a blogger to publish their meatiest, most important blog posts? Darren Rowse of Problogger addresses the timing factor in When to Publish Blog Posts-Timing Considerations,
"If I have a very important post that I want to get as much attention as possible I generally will publish it on a Tuesday or Wednesday morning (my time)."
Rowse's post also gives some advice as to publishing posts on weekends and holidays that is worth the read as well as the comments on the post (82 so far).
Clearly publishing your most important blog posts midweek is a winning strategy.
3. The Weakest Link for Email Marketing is Saturday
You may have several email campaigns in your real estate marketing campaign: email flyers, email follow-up, email newsletters. Email marketing is a heavy hitter for real estate professionals but when is the most effective time for you to deliver your messages to your prospects and customers?
According to EMarketer.com the best days of the week to send email marketing are Mondays and Tuesdays and the least effective time by nearly 50% is Saturdays.
The best advice I found and agree with is to survey your email subscribers and ask them when they would like to receive emails from you.
**Allow me one deviation~ What I find more or equally fascinating is the 6.49% CLR (Click Thru Rate) of marketing campaigns such as polls and incentives that are run on Facebook business pages. Fans are clearly interacting with their friends on Facebook in a big way and their interactions are also being seen by their friends.**
"LinkedIn use is predominantly an 8AM-Noon activity with very, very little activity in the evening. Of particular interest is that LinkedIn users tend to arrive at work earlier than Facebook users do....Those serious early morning LinkedIn users will spend an average of 29 minutes reading real Email before they get around to checking your connection request which they could have read first if they wanted to."
While this is a small sampling of members on LinkedIn and their behavior I can attest that this mimics my LinkedIn use. The first online activity I do in the morning is to check my email(which of course includes my blog activity) and the first social network site I check is LinkedIn and this occurs normally between the hours of 7:30-8:30 a.m.
Take into consideration the times and days that people are online and engaging in these online activities when you create and implement your online real estate marketing strategy.
Once you taken action use an analytics tool to measure the effectiveness of your marketing campaigns. Tweak the times you deliver your marketing messages based on your analytics and direct feedback from your recipients.
Get your game on and use the 5 tips on choosing the right days to market your real estate services online.
Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.
If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.
Building A Real Estate Community Means Growing Your Internet Presence
Real Estate professionals are savvy to the fact that the majority of their consumers are online shopping for homes. Now with the expansive presence that real estate professionals can have online through various forms of social media marketing and content strategies like blogging they can take a proactive role in engaging with consumers online.
Some real estate professionals question the viability and productivity of time spent prospecting, selling, and marketing online. What they do not see is that at its core adding an aggressive online marketing strategy that is focused, yet flexible to change provides more opportunities then could every possibly exist offline.
Let's throw out the gobbledygook and get with some clear cut examples for a minute,
If you were a spider, would you want to crawl on four legs or eight?
If you were a table would you want two legs or four?
If you were an octopus would you prefer four tentacles or eight?
The way I see it, if you are a real estate professional who cuts out online marketing because you consider it to be a waste of time, you are cutting off an immediate 50% of your business opportunities. As the numbers continue to shift toward more consumers researching and shopping online for goods and services the 50% of business opportunities derived from offline marketing strategies start to show even more diminishing returns.
It's kind of like the goodies you used to be able to buy in a candy store for a dollar. Twenty five years ago I could walk into a candy store and walk out with a small bag of several pieces of candy that I liked. Today I could walk into a candy store and walk out with maybe three lollipops. Three lollipops may be good for three people for a one time deal.
Three lollipops split among more than three people is a short lived sweet moment where someone is bound to lose.
So if you are wondering what all this social media, online marketing and blogging is good for anyway or if you are engaged in social networking, online marketing, and blogging currrently but have lapses of faith or direction:
The purpose of online marketing is to grow your business opportunities by at least 50%.
The purpose of growing your business opportunities is to make solid business contacts...prospects that are more serious and that you can close.
The purpose of building a real estate community of propects, referrals, and associates is to create business for spring, summer, fall and winter.
The purpose of creating business all year round is consistency for your brand and revenue-short term and long term and perhaps a exit term (retirement).
Halloween Trick or Treat Fun with Real Skillz Newly Launched Free Real Estate Marketing Tools Website
A few months ago I launched my Real Skillz Goodies website to capture the web 2.0 tools in one place that real estate agents could use for the real estate marketing. Today I am relaunching the site with a few tweaks and improvements and hope it will serve as your resource when you are looking for a specific type of tool to help you with your real estate marketing.
All the real estate marketing tools on the website are free or free with a paid version. I have also broken them up into categories that I think will make more clear marketing sense for real estate professionals along with a resource link for each category tab.
Every time I write a new blog post about real estate marketing, the tools referenced will be included in this site as it will serve as repository and reference for real estate professionals to use. Access to this website will always be free.
I'll be adding videos, audio, and more on this site to further serve as a resource for your real estate marketing needs. I hope you come on by and have some Halloween Trick or Treat Fun with Real Skillz Newly Launched Free Real Estate Marketing Tools.
Enter the Real Skillz Newly Launched Free Real Estate Marketing Tools Website by clicking on my ghostly picture below.
Real Skillz Halloween Treat~A Blogging Workbook for New Real Estate Bloggers
In conversations sprinkled throughout my blog and in seminars I have given to real estate offices and franchises I am aware that there are still many real estate professionals who are intimidated as to where to begin blogging. There are many great resources to get started, but with the crush of information that exists online the amount of resources can be enough to make new real estate bloggers turn on their heels and run away from the blogosphere.
That's a shame because a content fueled marketing strategy online is a winning proposition for real estate professionals.
Real Estate bloggers win SERP (Search Engine Results Placement) on Google, Yahoo and Bing with content.
Real Estate bloggers win relationships with other professionals which often leads to referrals.
Real Estate bloggers win new clients who get to know like and trust them by reading their blog for advice about real estate,information on local events, and a few posts that are just about the person behind the real estate license.
Real Estate bloggers win business online when they are consistent, thorough, creative, transparent, sincere, and genuine.
Today I want to share two free resources with new real estate bloggers. I thought about the lessons I have taught in real estate seminars and my own experience blogging to real estate consumers for nearly 2 years and put together this workbook and slideshow to share.
Real Skillz Halloween Treat~A Blogging Workbook for New Real Estate Bloggers.
Week of 10/26/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies- Issue II
10 Ways of Using Posterous at Work or Home- Ideas on using Posterous for collaboration, private blogs, image hosting and more. I like this article because it puts a focus on how to truly benefit from using this microblogging platform, rather than trying to make posterous another Wordpress/Typepad/Blogger platform.
Is Email Marketing Endangered?- Whitepaper from ExactTarget that explains the increase in usage of Email, the real threats posed to email, and how to capitilize on the opportunities email presents in a Web 2.0 marketing world.
Do the Hard Work for Your Readers- A blog post that discusses how doing your homework and writing for your readersreaps rewards by increased exposure and increased blog subscribers. This is a quick and simple read with a powerful and practical blogging message.
Get Your Brand On Every Social Network with KnowEm- An article from Website magazine about KnowEm, A Web 2.0 tool that allows you to scour the net for your username/brand and see if it is available on social networks (broken into categories). KnowEm will allow you to create a profile and it will then add you these networks and secure your brand name for $99 OR there is a free D.I.Y. version that will check to see if your name is available and then allow you to create your profile on these networks.
Twenty Online Web Apps for Learning- Aside from listening, learning is my favorite marketing tool. This blog post from Jeanne Meister of New Learning Playbook discusses twenty web 2.0 tools for learning. Great topic, great tools, and I pocketed three tools I hadn't heard of that I could use to help carry out my online marketing strategy.
Upcoming Real Estate Marketing Discussion- Time Magazine posted a Special Report-"The State of the American Woman". Talking posts and a discussion on this Report will be posted on the Real Skillz Business Page has been moved to Tuesday November 3, 2009. Bring your opinions to the Real Skillz Facebook Wall**
Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies is a weekly online newsletter for Facebook Fans of Rebecca D. Levinson, Real Estate Marketing Consultant.
If you like what you're reading follow Rebecca D. Levinson as a friend and a fan on Facebook for more real estate marketing tips and real estate marketing discussions.
How to Re-purpose Your Real Estate Blog's Content To Grow Your Email List in 5 Simple Steps
If you are blogging 3-5 times/week as part of your marketing strategy you should use your published original blog content to your advantage. Re-purposing the content from your published blog posts allows you an additional vehicle to brand your business and promote your services online.
One easy way to re-purpose your content is to to create an ezine from the content contained in your published blog posts. An Ezine is similar to a newsletter and is published in a PDF format which makes it easy for your readers to access, save, refer to, and share your content and information.
Ezines are an easy way for you to distribute your content and to grow your contact database.
Here are 5 Simple Steps to re-purpose your real estate blog's content to grow your email list
1. Decide Which Real Estate Blog Posts You Will Use as Content for your Real Estate Ezine
Before you create your ezine you will need to decide which of your real estate blog posts you will be using to create the publication.
Here are some recommendations of topics for your Real Estate Ezine:
Real Estate Market Reports- You could take 3 months worth of real estate market reports and create a quarterly ezine.
Home Maintenance and Repair- You could group by seasonal repairs/improvements or by type of repair/improvement (e.g. kitchen, living room, outdoor landscape)
Home buyer checklists
Home Seller checklists
Short sales 101
First time home buyer information
Relocation information
Any of your real estate blog posts that you have in a series
Once you have decided which blog posts you will use in your ezine, list the names of the blog posts on a document ( I use Google Docs) and the order in which you want them to appear in the Ezine.
2. Create your Real Estate Ezine
Go to Zinepal.com and take 2 minutes to fill out a form and create an account. It's free. Once you have an account an Zinepal you will log in and start creating your ezine. The first step is to enter the url of your blog or your blog's rss feed. Once you have done this the zinepal.com application will pull a list of your blog posts. You simply check the ones you want included in your ezine and zinepal.com will add them to a dashboard for you.
Check to make sure that you have the right blog posts for your Ezine in your dashboard and click the customize and create my ezine button.
3. Edit your Real Estate Ezine
Once you are in the Ezine Editor it will ask you to:
Enter your keywords and an introduction for your ezine.
Choose your logo for the header of the ezine, font type and font size.
Upload an image for advertising on your ezine (I'll discuss this later).
Save your ezine as a template for future ezines.
Editing your Ezine will take you about 5-10 minutes maximum. Once you are done you can preview your real estate ezine or hit create to publish and save your ezine.
4. Your ROI Is Dependent On How You Market your Real Estate Ezine
You will get a PDF copy of your ezine which you can download onto your computer and save in your documents. You will also receive a profile page on zinepal.com that will become a library for your Ezines. You can choose to keep this ezine profile page public or private. If you allow your profile page to be public visitors can subscribe by RSS to your ezine feed.
Here is how I recommend you market your Real Estate Ezines:
Decide which ezines you are willing to give away without requiring Internet visitors to fill out a form and which ezines you require visitors to fill out a form before allowing them to download.
Embed this form on your website, email, blog, social networks and other places online where your advertise your real estate services online. After they complete the form it will take them to the URL where your private ezine(s) are located for them to download.
Expose your public ezines by leaving them public on your profile on a document storage and collaboration website. This will allow visitors to download and share your ezines by email, facebook, twitter, Digg and more. It will also allow the search engines to index your profile page thereby increasing the visibility of these public documents.
Use the RSS feed you are given from zinepal.com and embed it on your blog or website. Even though you may leave some of your ezines public, you can still use the RSS feed to gain subscribers and grow your email list).
5. Take the Marketing of your Real Estate Ezine to the Next Level
The simple repurposing of content from your real estate blog into real estate ezines can provide a wealth of viral branding avenues for you to explore and create new business opportunities. Taking the marketing of your ezine to the next level means marketing your ezine in both offline and online venues.
Here's how you can take the marketing of your real estate ezine to the next level:
Use the advertising space when you are creating your ezine to promote your business, another real estate vendor or local business (possible paid opportunity- add disclaimer), an upcoming home buyer's seminar you are giving, or a charity you support.
Advertise your ezine in newsletters you send to your farm or in expired postcard and letter campaigns.
Offer your ezines as printed publications in local businesses that you network and partner with and/or on their websites.
Contact your local libraryif your ezines are of educational value on local or newsworthy issues and offer to allow them to be distributed in printed format and/or electronic format on their website.
I am giving the readers of Blogging In the Rain a preview of the weekly newsletter I launched this week from my Facebook Business Page, Rebecca D. Levinson, dba Real Skillz Real Estate Marketing. My Facebook Business Page distributes weekly newsletters, daily reads, and bi-weekly discussions.
If you are on Facebook friend me and fan my Facebook Business Page so that you won't miss out on these Free Real Estate Marketing resources. I look forward to getting to know the less "business" side of you as a Facebook friend and to giving you more real estate marketing tips as a Facebook fan of my Real Estate Marketing Business, Real Estate Skillz.
Week of 10/20/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies
Are The Right People on Your Marketing Team?- A Free E-Book from HubSpot that real estate companies can use to gauge their internal marketing departments and that real estate professionals can use to gauge their current social media marketing efforts. The link to the Free E-Book is in the body of the blog post, "Inbound Marketing Book Launched In Stores Today".
Score.Org Small Business Community- Connect with other small business owners in groups, discussions, questions and answers and on the Score.org Blog. A unique feature that separates this social network among others is their "Find Properties for Sale" "Find properties for Lease" option- good opportunity for real estate professionals who carry commercial listings.
Moving Beyond the Wire: Tips for Making the Most of Online Distribution Channels- A free whitepaper from Vocus (company who provides on-demand software for public relations management) that dicusses how to distribute and syndicate your news. An easy to read whitepaper that breaks down some basic PR and online distribution strategies but also this whitepaper has some gems in the references it uses and links to making it worth your time vested in reading.
Moosylvannia's XL Marketing Trends Chapter 3- Social Networking Whitepaper- This is whitepaper #3 in a series of 10 marketing trends Mooslyvannia, Specializing in Digital, Branding and Promotions, is publishing whitepapers about so make sure to download the free social networking whitepaper. While your at it I want you to take a look at the homepage of the Mooselyvannia website. Notice the plane zooming across and what it is "skywriting" and the Twitter hot air balloon. Move your mouse around and hover on some of the images and click thru.
Upcoming Discussion- Time Magazine posted a Special Report-"The State of the American Woman". Talking posts and a discussion on this Report will be posted on the Real Skillz Business Page on Friday. Bring your opinions to the Real Skillz Facebook Wall**
Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies is a weekly online newsletter for Facebook Fans of Rebecca D. Levinson, Real Estate Marketing Consultant.
If you like what you read follow Rebecca D. Levinson as a friend and a fan on Facebook for more real estate marketing tips and real estate marketing discussions.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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am aware that there are still many real estate professionals who are intimidated as to where to begin blogging. There are many great resources to get started, but with the crush of information that exists online the amount of resources can be enough to make new real estate bloggers turn on their heels and run away from the blogosphere.
