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Define "Out of the Area"? ~ The Battle with the "Area Specialist" ~

By
Real Estate Agent with Huntington Beach, Newport Beach, Seal Beach, Irvine REALTOR

It's always funny to go on a listing appointment and have a seller ask you, "Can you sell my home being an agent who is out of the area?"

For starters, that's not the seller talking. That's a local agent or "Area Specialist" putting words in the seller's mouth, words they probably don't understand. Unless the seller is or was an active real estate agent, it's not likely they know what they're asking, at least, not to the degree that the question implies.

I would stipulate that, in general, there are huge advantages for agents who live in a particular community over ones that don't, especially if there is an association involved. For example, if I live in the "ACME WATERFRONT" community, I know all about the association rules, information from board meetings, details about the homes and maybe even about the builder that would never be common knowledge to another Realtor. That being the case, I'm starting out with a MASSIVE advantage.

However, I only keep that advantage if a competing Realtor is unwilling or unable to gather that information for themselves. If they gather that same information, I could lose my advantage.

Realistically, most Realtors are not willing to do that much leg work. They're not going to call the association and request copies of minutes, and if they were licensed or simply not present while the developement was under construction, they simply won't have the knowledge that an agent living in the community has... period.

However, there are some agents, myself included, that will absolutely go after that information the second they find out they have a listing appointment. I'll scour closed sales just to gain a fact or two that teaches me about the community in question. Again, most agents won't do this much leg work for a listing that they may or may not get. But if they do, can they level the playing field with an "Area Specialist?

I would say, without any doubt, YES.

Posted by

Rob Magnotta ~ http://www.servinghuntingtonbeach.com

714.330.9558 direct

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Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

This is great, and I'm suggesting it for a feature. You are absolutely right that all this information is available to us and I think when working with buyers or sellers, we need to emphasize our skills in sales as the big advantage...not where we live. Frankly, if all I ever did was work in my backyard, I could become very lazy. :)

Jun 28, 2010 04:56 AM
Rob Magnotta
Huntington Beach, Newport Beach, Seal Beach, Irvine REALTOR - Huntington Beach, CA
Huntington Beach & Newport Beach Coastal Specialist

Thanks Karen! I appreciate it. I'm curious to hear the feedback. Maybe only 25% of the agents out there will do the work, but if they do, you've got a very hard working agent on your side!

Jun 28, 2010 05:04 AM
Al Raymondi
Ocean View Realty Group in Ormond By The Sea Florida - Ormond Beach, FL
Ormond By The Sea Florida - Home and Condo Sales

Customer service is often what defines one agency vs another and the service suffers if the agent is 3+ hours from the property. 

Jul 05, 2010 02:28 PM
Rob Magnotta
Huntington Beach, Newport Beach, Seal Beach, Irvine REALTOR - Huntington Beach, CA
Huntington Beach & Newport Beach Coastal Specialist

I agree, and personally would refer out a listing that was 3+ hours away.
While a very aggressive and skilled agent could still pull it off, I think it might be more effort and time than it's worth. If you didn't pull it off, you would not be providing excellent customer service, and that is the goal. For a distance such as that, a referral would be best. For the purpose of the post, I meant property in and around the general area you service.
Thanks for the comment!

Jul 05, 2010 02:46 PM
Cynthia Larsen
Cotati, CA
Independent Broker In Sonoma County, CA

Rob - I agree with you 100%. Just like any other job, it pays to do your homework. An agent who would go to the trouble of obtaining HOA information prior to a listing appointment will show the seller how hard they will work for them.  Way to go.

Jul 05, 2010 02:55 PM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

Our HOA info costs an arm and a leg here to obtain so usually, in the case of "real" sellers, they will fill me in on the scoop on what's allowed and what is not.  I look at the market and the community before I go into an unknown.  I don't believe you need to be an "Area Specialist" to market the home properly.  You DO Have to be good with numbers to price it properly.

Jul 06, 2010 08:08 AM