Making the phone ring is a task that should be on everyone's list of daily duties in the real estate business. Whether you are affiliated with a large international franchise, a mom and pop local office or something in between, we each need to take responsibility for our own business. How does one make the phone ring? That's an easy answer and there are many options, but the outcome of that task will be in direct proportion to the quality of your performance or action.
My function on my team is to do all of the marketing, and when I refer to all of it, it's not an over exaggeration. I spend the majority of my day, every day, at this task. The methods I use today are direct mail marketing and blogging. Although I have written many posts on both of these topics, especially the direct mail marketing, I can't stress enough how important consistent application of both of these duties are in order to accomplish good results.
Direct mail is performed every month at the same time of the month to the same names and addresses. When the appropriate time arrives, the positive reinforcement of The Todaro Team name and brand will come to mind and the phone will ring. Once a month I mail to a buyer database of 55+ age group of potential buyers for our new active adult communities in Franklin MA. Now I am also including a database of "move up" buyers to make the phone ring.
Blogging is a way of life for me, although I'm very new at it and have been doing this for only 9 months. I've submitted 1,042 posts about our inventory, our open house events, our thoughts about the market and our methods of marketing. The phone is now ringing with buyers who are searching on Google for a variety of new construction and other real estate related reasons. These blogs are increasingly directing potential buyers to our open house events every weekend, and that's critical for us. New construction is the backbone of our business. We have a very good resale inventory at all times, also, and that carries us through the construction period. We list the majority of resale homes in the town of Franklin MA, and that is because of direct mail marketing. I can't slow down now for fear of losing ground with both resale listings and new construction buyers.
Do you have a system in place for marketing yourself and your inventory? Do you consistently work your approach to marketing and review, improve and adjust your system periodically? Everything changes including the market, and we need to change our methods with it in order to maintain good results.
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