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You Are Not Selling A House, You Are Selling A Future

Reblogger Ginger Foust
Home Stager with Certified Staging Professional

If you want your future to include SELLING your home, please consider what Sharon is presenting here.  Call us if you'd like help in making the future bright. 

Original content by Sharon Tara

Here is something important to consider if you are planning to list your house for sale.  You are not just selling a house, you are selling a future.  Each time you show your house to potential buyers, you are showing them a glimpse of their possible future.

fortune teller

 

 

 

BEFORE you list your house - consider this question:  What future does your house offer?   

 

 

BEFORE you list your house - identify the areas where a grim future is predicted for buyers and then change the future!

 

 

Example 1

Upon entering your house, the first thing buyers see is a coat rack overflowing with coats, hats,  and backpacks. 

Buyers quickly realize that there is no coat closet.

entryway 

You are showing buyers exactly what their future with no coat closet looks like.

 

Example 2

Your furniture is too big for the room.  The sofa is in front of the window and there is no room for side tables.  

crowded living room

You are giving buyers a glimpse of their future full of furniture placement frustration.

 

 Having lived in your home, you know it's negative features all too well.  Potential buyers, on the other hand, will only be aware of the negative aspects that you make them aware of. 

 When marketing your house for sale, present a future worth buying into. 

  

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Comments(6)

Wade Kawahara
Dominion Real Estate Partners, LLC - Phoenix, AZ

What a great perspective.

Jul 19, 2010 05:27 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

So glad you found my post reblog worthy, Ginger!  I love your additional comments at the beginning!

Jul 20, 2010 02:46 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks Wade, Sharon knows the business and our industry.

Jul 20, 2010 03:14 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Sharon, my pleasure.  I also suggested for a feature!

Jul 20, 2010 03:15 AM
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest

Great post as always Ginger. Thanks for sharing. 

Jul 21, 2010 09:48 AM
Cari Anderson
Danville, CA

Ginger: I have never seen these issues addressed in this way. VERY thought-provoking! I just can't stand clutter in any way, shape or form but you have shown the psychological reasons it can be a turn-off when marketing a home. Very intresting!

Jul 26, 2010 07:43 AM