Remember in any market 3% of the pop. is looking to buy or sell real estate. So keep your chins up!
Types of lead generation
- cold calling
- open house
- walking neighborhoods
- direct mail
- internet
Timing and relevancy is the key to marketing.
Script when working with buyers:
"Mr and Mrs Buyer, 1 of 3 things are going to happen"
- You are going to decide to hire me for the services I offer
- You are not going to hire me
- I may not agree to work with you
Good question to ask buyers: What is a comfortable payment for you? Not what is your price range?
Good question to ask buyers to build a feeling that you care about them: Do you have any pet allergies?
4 questions to ask a buyer in person and maybe get them laughing:
- What are the tip 5 things your home needs to have?
- Beyond those five things, what is something else you really want to have?
- If you could have something else, what would that be?
- If you could have one last thing to make this your dream home, what would that be?
What is your 10 second value proposition? Here are 2 examples...Which one do you like best? Please make a comment....
- We take a consulting approach to your home search that will save you time and money. This approach will meet most if not all of your wants and needs guaranteed.
or
- I will preview homes to verify that we have covered the market and have found the best property at the best price for you and your family at this moment in time.
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