You Gotta Have Showings in Order for Them to Fall in Love!
A wise seller client of mine said this to me.
"You gotta have showings in order for them to fall in love."
I thought that statement was right on target. I had called about the status of the property and the recent showings, and my client thought, perhaps, I was calling with good news...an offer. But the good news was there were a couple of recent showings and a call from an agent who toured recently with a buyer to check on the status.
Obviously, if no one is looking at your listing, there is a problem...more than one. Unless someone decides to buy from an on-line viewing, sight unseen, the home will sit there and you won't get any offers.
Worse, no showings means a price issue in all likelihood.
But, whatever the reason, if there are no showings there will be no one to fall in love, and make an offer.
A seller who realizes this, of course, opens the door for further discussion about positioning the home effectively in the market if showings are not occurring.
Do YOUR sellers realize that "you gotta have showings in order for them to fall in love?"
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