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LISTING AGENT SAYS "REFINISH THE HARDWOOD FLOORS". Easily said says the seller with no cash.

By
Real Estate Agent with Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate 303829;0225082372

THERE ARE MORE WAYS TO SKIN A HOUSE THAN JUST SPENDING MONEY.   

HAS THE AGENT COMPLETED A "NET PROCEEDS TO THE SELLER" before giving the seller advice to spend money???

This opinion piece was inspired by a post by Debbie Gartner (MEMBERS ONLY) about a seller who has a house to sell wherein some hardwood floors are warn.  I often think when I hear a listing agent recommend that expensive repairs (refinish floors, upgrade kitchen, upgrade baths, replace carpet, etc.) be done prior to listing that, if I were a seller, my comment would be: 

"HEY, I DIDN'T CONTACT YOU FOR REDECORATING ADVICE.  I CONTACTED YOU TO SELL MY HOUSE".Junker

WAIT!   Before listing agents have a conniption, understand that giving such advice to sellers is often necessary when the sellers have the attitude of so many that, "If it's good enough for me. . . . . ".  Fine.  The seller can sell the house in it's present condition as long as the listing agent can explain that homes are priced for condition as well as the local market pricing. 

I'm a firm believer that the direct approach is usually the best approach.  Just telling a seller that they "must refinish the hardwood floors" is not usually the answer.  Of course, better advice would be, "to get top dollar for your property for sale, the warn hardwood flooring should be refinished".  Also, the seller's ability to fund expensive repairs has to be considered. 

IMO, PRICE SELLS.  Of course, price is only one part of selling a property.  It's far more complicated than that. 

  • Price,
  • Terms,
  • Condition and
  • Accessibility
  • PRICE:  Where the house stacks in an MLS "price range search" is critical.  To sell faster, a house should be priced at the bottom of a price range search.

    TERMS:  Any terms such as the dreaded STFHOC contingencies (killer) will discourage showings for folks who are serious buyers in need of a home now.

    CONDITION:  Price for condition.  Or, price at market with the offer of a "Seller's credit to buyer for hardwood floors in dining room".  The buyer is compensated for taking the hardwood floors as is.  In fact, the brochure could easily include the estimate for refinishing. 

    ACCESS:  Price, terms, condition are meaningless if the house isn't easy for buyer's agents to show.  No lockbox?  Forget it.  Agent must accompany showings??  Forget it.

    PRICING A HOME IS COMPLICATED.  That's a fact that many sellers do not understand.  There is always the belief that their home is "better" than homes for sale in competition or recent closed sales of similar homes.  

    One thing for sure, home owner/sellers will benefit from the advice of an experienced listing agent who will give them the facts, ALL THE FACTS, without the simplistic advice that "you must refinish the hardwood floors".  Fact is, the home will sell if it's priced right and that may just mean "proced for condition".

    Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988.

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    Comments(36)

    Lenn Harley
    Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
    Real Estate Broker - Virginia & Maryland

    Charlie.  That makes so much sense.  Of course the seller should be preasented the different scenarios. 

    Of course. 

    Dec 29, 2010 12:29 AM
    Russell Lewis
    Realty Austin, Austin Texas Real Estate - Austin, TX
    Broker,CLHMS,GRI

    "HEY, I DIDN'T CONTACT YOU FOR REDECORATING ADVICE."

    No kidding...and besides the lack of expertise in that department, I never fell comfortable spending other peoples money!

    Dec 29, 2010 12:29 AM
    Richard Iarossi
    Coldwell Banker Residential Brokerage - Crofton, MD
    Crofton MD Real Estate, Annapolis MD Real Estate

    Lenn,

    There are a lot of agents who make a lot of recommendations and...the house still doesn't sell. Without the correct price, you're not even going to get them in to see all those seller fix ups.

    Rich

    Dec 29, 2010 12:37 AM
    Lenn Harley
    Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
    Real Estate Broker - Virginia & Maryland

    Jay.  After a few years, you've seen it all.  Sadly, I believe, from experience, that too many listing agent simply try to put the onus for selling on the sellers without giving them alternatives. 

    Russell.  BINGO!  Seems to me when an owner contacts an agent about selling, the agents should at least begin with that advice. 

    Dec 29, 2010 12:38 AM
    Lenn Harley
    Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
    Real Estate Broker - Virginia & Maryland

    Rich.  Absolutely.  Pricing advice for a property should be begin with as it is NOW.  One thing for sure, if the agent recommends this and that and the seller performs, that house better sell quickly and for a good price.

     

    Dec 29, 2010 12:52 AM
    Damon Gettier
    Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert - Roanoke, VA
    Broker/Owner ABRM, GRI, CDPE

    Lenn, I will show my ignorance here....what does STFHOC mean?

    On your other points, I agree 100%!  Appointment Only and no Lock Box are the kiss of death especially in a market like mine with way too much inventory. 

    I wish lenders would allow seller credits for repairs to actually pass to the buyers.  In most situations the lender will not allow the buyer to actually receive a credit in the form of cash or a check, as such, the buyer gets a slight discount on the house but does not actually receive the money to do the repairs.

    Dec 29, 2010 01:20 AM
    Scott Hayes
    (512) 786-8300 - Austin, TX
    Realty Austin, Broker Associate

    Lenn

    I like the *to get top dollar* suggestion.

    But it seems more and more that buyers just don't want to put any work in to buying a home and a seller just has to realize that. My favorite real estate saying for years has been, we're in a price war and beauty contest.

    Dec 29, 2010 01:23 AM
    Gabe Sanders
    Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
    Stuart Florida Real Estate

    Great post Lenn, it's more than just pricing.  However the price needs to reflect the condition, accessibility and all the other factors to get it sold.

    Dec 29, 2010 01:46 AM
    Lenn Harley
    Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
    Real Estate Broker - Virginia & Maryland

    Damon.  Seller To Find Home Of Choice.

    A contract will have an escape hatch if, after 30-60 days they can't find a home they wish to buy.  That leaves the buyer in the dark and evenaually in the learch if the seller voids the contract because they can't find what they want to buy. 

    Scott.  Brillians.  A price war and a beauty contest.  Of course, beauty is in the eye of the buyer.

    Gabe.  Thanks.  It's just findamental.

     

     

    Dec 29, 2010 02:04 AM
    Jon Zolsky, Daytona Beach, FL
    Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
    Buy Daytona condos for heavenly good prices

    Like the idea of the  allowance for floors (or whatever needed to be done).

    And you can't imagine how many of our local listings say "Agent must accompnay", and then you can't get the agent on the phone to arrange anything.

    Dec 29, 2010 02:51 AM
    Tanya Nouwens
    Immeubles Deakin Realty - Montreal West Island, QC
    Montreal Real Estate Broker & Stager

    There are always options, to everything.  The key is to present those options to sellers and to understand that it's not your way or the highway.

    Dec 29, 2010 02:53 AM
    Lenn Harley
    Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
    Real Estate Broker - Virginia & Maryland

    Jon.  The problem with "allowances" or even "credits" is that they must be approved by the buyer's lender. 

    Tanya.  Indeed. Smart agents know how to handle condition matters within the price.

     

    Dec 29, 2010 03:10 AM
    Debbie Gartner
    The Flooring Girl - White Plains, NY
    The Flooring Girl & Blog Stylist -Dynamo Marketers

    Hi Lenn.  Glad I was the inspiration for this post (I think).  Excellent post.

    In business school, we always used the concept of "Value."  The price is what is offered and each customer has their own Value for that house (or object).  As long as your value is greater than or equal to the price you are willing to buy (or at least consider).  Different customers value different things (e.g. some care more abt the location, others more about the # of bedrooms or the kitchen or the bathrooms or layout..the possibilities are endless).  Clearly when there is repair work or things the customer wants to change/fix that gets factored into their value equation (and reduces their value).  I like your concept of "to get top dollar" and that makes perfect sense.

    In the particular case I wrote about, I feel we are in gray area.  In all fairness I don't know what the realtor really told her.  She may have just told her she has to do it, or she may have said if you want to get the best price for it, refinish it.  I'm not privy to the intended listing price or if the realtor has a sense as to how much more she'll get if she refinishes. As I'm not a realtor, I'm not qualified to have an assessment on this and I told her that flat out and she should consult her realtor.  Also, I know it's not a short sale...she WANTS to sell so she can retire & move to NC but she can wait if needed.  And, she seems to have some money for repairsm but not a ton.

    All of this has been very enlightening to me in more ways than one.  I have a better understanding of what you guys do and advise, I have back up plans...and, as I already knew in my gut, the sale is much more likely to happen w/ the buyer, so  I need to focus more on how to get there...not only w/ buying agents, but also there are more ways to be working w/ listing agents.

    This has been a huge learning curve day!

    Dec 29, 2010 03:26 AM
    Mike Saunders
    Retired - Athens, GA

    Lenn - I think too many agents are swayed by shows on HGTV. We need to give sellers, and buyers, all of the facts/logic/reason in today's market. And lets not forget location, location, location. OK, maybe today that isn't quite the selling point as it used to be.

    Dec 29, 2010 04:45 AM
    Lenn Harley
    Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
    Real Estate Broker - Virginia & Maryland

    Debbie.  The matter of price/repairs/condition is indeed a complicated one. 

    I'm always skeptical when an agent advises do this, do that, with cosmetic matters.  I see it often.  The owner spends a bloody fortune on cosmetics, the house is listed for top dollar and the next week the agent is pussing to lower the price. 

    Mike. HA!  Location is becomming more important with gasoline back up over $3.00 a gallon.

    Dec 29, 2010 09:05 AM
    Debbie Gartner
    The Flooring Girl - White Plains, NY
    The Flooring Girl & Blog Stylist -Dynamo Marketers

    Lenn - Agreed - it's very complicated.  Update on this customer...she wants to sell quickly (because she WANTS to retire not because she has to sell) so they are pricing it low to sell quickly and it sounds like a good value (at least that's what the realtor is telling her relative to the other homes in the area).  This is the only "big" thing the realtor is recommending; she also needs to regrout on bathroom and move/purge things on those won't cost her anything.  She seems to trust her realtor and as I've delved in more, it sounds like she is giving her good advice from what I've seen.  And, these floors are such an eyesoar.  This job could be done for $1,800 but it's the customer's choice to do it the more expensive way (not mine and not the realtor's).

    But, yes, there are plenty out there doing more than what the market will bear.  I have also seen a lot of people get bad advice.  This especially seems to happen w/ kitchens (which almost never nearly get the return on investment. Many of the realtors and stagers I work w/ are very practical and very sensitive to budget and that is good for their clients.

    Dec 29, 2010 10:09 AM
    Lenn Harley
    Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
    Real Estate Broker - Virginia & Maryland

    Debbie.  My comment was prompted by experience wherein so many agents simply kneejerk give a seller a laundry list of things they have to do to sell. 

    The ubiquitous "paint the house" is the one I see the most.  It's so silly.  You'd think they were renting the property.

    Good luck.  Hope you get the job.

    Dec 29, 2010 10:17 AM
    Robin Rogers
    Robin Rogers, Silverbridge Realty, San Antonio, Texas - San Antonio, TX
    CRS, TRC, MRP - Real Estate Investment Adviser

    Hi, Lenn:

    I give my sellers a choice and show them what the price range would be for either doing the repairs and upgrades or selling as is. Sometimes they can come up with a bit of money to take care of a few things, but I am always conscious of their financial situation. After all, they could be selling the house because they need the money.

    Cheers,

    Robin

    Dec 31, 2010 01:25 AM
    Tni LeBlanc, Realtor®, J.D.
    Mint Properties, Lic. #01871795 - Santa Maria, CA
    Tenacious Tni (805) 878-9879

    Great advice from a buyer broker for listing agents.  Price does sell a home time and time again, but terms and accessibility will affect how fast for sure.

    Jan 01, 2011 12:59 AM
    Lenn Harley
    Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
    Real Estate Broker - Virginia & Maryland

    Robin.  Thanks.  Give the sellers choices and the supporting data.  Far too many listing agents express opinions.  Of course buyer's agents do too, until they learn better.

    Tni. Indeed.  Price can be adjusted for condition.  This is, after all, resale real estate.

    Jan 01, 2011 01:29 AM