You went over the top in investment with real estate video equipment.
Have all the doo dads, loaded down with arms over flowing leaving the store with the latest gagets. You went all this time, got the A-Z bells and whistle features. Not sure how to use it all but have the receipts and hoping to quickly get knee deep in to real estate video. And whip up some local community productions to deliver information using the eyeballs and the ears.Tip number 35 for using real full motion video in your real estate operation. Don't think you charge up the video camera, hit the record button to start the blinking red light mode and just race, hand gallop through a property. You can not make a real estate production with continuous running video. Fact. Why?
You remember Jurassic Park when they cleverly show a water filled very large foot print?
In the background louder and louder thud sounds heard and ripples in the water intensify as something very big and bad approaches from out of the field of vision? Vibration, and with a close up shot amplified to the point where your real estate buyer viewing the video panics. Reaches for something, anything to hang on to. Knowing this is going to get bumpy, better belt up.Real estate buying, selling is an emotional experience, but terror, fear and feeling disoriented is not the roller coaster ride unsettling feeling you want to create in a simple open house cyber tour. A ten second loop of a local event like parade float with little leaguers rolling by is one thing. But the real estate video you are embarking on needs to have a story board of what you are attempting to do. Not a hit record, run through and done operation. You edit the shots, individual loops you set up. You think of the person watching and do the scenes logically flow from outside to inside, room to room? Your start to finish is a series of starts and off camera stops, scene set ups. Or should be.
Not continuous because as they say, the video camera never blinks.
You threw in, captured all the mechanics, the stuff that should never make it to the screen, final production. You want the good, not the bad and ugly to be part of each and every video you broadcast.So park those feet, pan that scene, stop the camera recording and move to your next shot. You do not want to waste 40 seconds clod hopping up the front walk and fiddling with the front door to open it with your free hand. It is beaucoup awkward.
The viewer feels badly and squirms. Looks around, checks for exits.
You also are chewing up their time. This will be the first and last video you produce that they will ever sit through. Take out the steps between shot set up. Don't walk up stairs either. Pan up the steps from the first floor, resume the next shot with the flow slow and easy so the viewer, listener knows what's up. Hold their hand and guide them from room to room. Talk to them one on one, not scripted or continuously like a Chatty Cathy doll.Real estate video tip 36 is about spins. When you herky jerky up, down, around, that hokey pokey usuallly makes the real estate buyer back out of the video and high tail it. Or reach for a Dramamine and stick it out maybe for the three stooges entertainment factor of it all. On and off, setting up the scenes in succession for the editing process, then rendering, uploading. Not jumping out of your car, hitting record on the run and racing through a property. Those real estate video productions would be better left undone because they hurt, not help. And embarrass the sellers too.
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